Nurul Nasuha Nabila
Assistant Manager, Marketing Activation
Ara Damansara, Selangor
Summary
Experienced marketing professional with over 7 years in the education industry, specializing in organizing events, seminars, and talks to promote TVET programs. Proven track record in lead generation and conversion, with a focus on empowering B40 youth through educational initiatives. Skilled in collaboration with schools, community organizations, and industry partners to develop impactful programs.
Overview
8
8
years of professional experience
Work History
Assistant Manager, Marketing Activation
CARSOME Academy Sdn Bhd
05.2024 - Current
- Develop and implement strategic marketing plans to enhance brand visibility and student enrollment.
- Organize and execute events, seminars, and workshops to promote TVET programs.
- Lead targeted social media campaigns and digital marketing initiatives to generate and nurture leads.
- Collaborate with local schools, community organizations, and industry partners to expand outreach and engagement.
- Monitor and analyze marketing performance metrics to optimize campaign effectiveness.
- Mentored junior staff members in their professional development by offering guidance/support in their assigned roles.
- Developed marketing strategies to attract new customers, increasing foot traffic.
- Collaborated with the management team to develop strategic plans for business growth and improvement.
- Collaborated with management team to set sales targets and strategies, achieving consistent sales growth.
Marketing Executive
CARSOME Academy Sdn Bhd
03.2022 - 04.2024
- Conducted market research and competitor analysis to identify market trends and opportunities.
- Created compelling marketing collateral, including brochures, flyers, and digital content.
- Managed social media presence and developed engaging content to increase brand visibility.
- Planned and coordinated promotional activities, driving brand visibility and attracting potential customers.
- Organized and participated in school fairs, education fairs, and roadshows.
- Conducted marketing activities in schools and established valuable partnerships.
- Delivered informative seminars to students about college and course offerings.
- Planned and executed events and marketing programs to increase qualified leads.
Marketing Executive
Despark International College
10.2018 - 03.2022
- Planned and executed events and marketing programs to increase qualified leads.
- Collaborated closely with sales teams to ensure alignment between promotional activities and revenue goals.
- Spearheaded marketing campaigns and coordinated promotional activities.
- Organized and managed events to promote brand visibility.
- Conducted school visits and marketing activities to establish partnerships.
- Delivered seminars and presentations to engage with students and provide information on educational programs.
- Executed marketing campaigns to target groups, areas and wider community.
Video Editor
Dramatis Studio
03.2016 - 03.2018
- Created short-form videos, animated gifs and motion graphics for social media posts.
- Delivered edits on time for reviews and final delivery.
- Combined text, video and other composited elements onscreen to create logical, coherent layouts.
- Enhanced video quality by applying color correction, grading, and special effects techniques.
- Contributed new ideas and looked for ways to improve content editing and processes.
- Improved client satisfaction by delivering visually engaging content tailored to their specific needs and preferences.
Education
Bachelor of Arts - Film Studies
University Teknologi Mara
Puncak Perdana,Selangor 04.2001 -
High School Diploma -
Politeknik Tuanku Syed Sirajuddin
Arau, Perlis, Malaysia 04.2001 -
Skills
Social Media Marketing
Competitor Analysis
Marketing Analytics
Campaign Management
Target Audience Identification
Press Release Writing
Customer Acquisition
Staff Management
Strategic Planning
Marketing campaigns
Data Analytics
Project Management
Market data collection
Creative Direction
Budgeting and Allocation
Marketing campaign development
Partnership Development
Market Analysis
Public and Media Relations
Brand Promotion
Fast Learner
Multitasking and Time Management
Teamwork and Collaboration
Customer Service
Problem-Solving
Languages
Malay, English
Native language
English
Upper intermediate
B2
Malay
Proficient
C2
Timeline
Assistant Manager, Marketing Activation
CARSOME Academy Sdn Bhd
05.2024 - Current
Marketing Executive
CARSOME Academy Sdn Bhd
03.2022 - 04.2024
Marketing Executive
Despark International College
10.2018 - 03.2022
Video Editor
Dramatis Studio
03.2016 - 03.2018
Bachelor of Arts - Film Studies
University Teknologi Mara
04.2001 -
High School Diploma -
Politeknik Tuanku Syed Sirajuddin
04.2001 -