Nurul Atiqah Binti Azmi

• Manage and support paid search, paid social, app, and video campaigns across Google Ads, Meta, LinkedIn, TikTok, YouTube, Apple Ads, and app campaign platforms for regional clients.
• Work across multi-market campaigns (Singapore, Thailand, Philippines, Vietnam, Hong Kong, Indonesia) covering B2B services, entertainment, marketplace/e-commerce, and app acquisition accounts.
• Analyze campaign performance across KPIs such as CPI, CPA, cost per registration, cost per purchase, CTR, conversion rate, CP BUU, ROAS, and engagement-based metrics.

Strategic & Technical Contributions

• Conduct campaign diagnostics across media setup, conversion actions, attribution sources, landing page relevance, product feeds, targeting, and search term quality to identify performance blockers.
• Diagnosed a Google App Campaign issue where an app purchase campaign was optimizing toward commerce purchase rather than in-app purchase, helping uncover a mismatch between bidding signals and reported performance.
• Identified SEM over-negation issues where excessive keyword exclusions reduced eligible traffic and limited conversion opportunities; recommended a more intent-led negative keyword approach.
• Recommended stronger landing page alignment by matching ad group themes with relevant landing pages and display paths to improve user intent matching and click quality.
• Recommended Apple Search Ads account restructuring and category-themed Custom Product Page strategy, receiving positive feedback from internal account teams and client stakeholders.

• Managed and optimized paid advertising campaigns across LinkedIn, Google Ads, and social media channels for enterprise healthcare technology audiences.
• Developed English and Malay content for blogs, social media, and ads, aligning messaging with B2B healthcare and enterprise audiences.
• Analyzed campaign performance and collaborated with internal teams to produce insights, reports, and recommendations for continuous improvement.
• Supported web experience improvement by designing a user-friendly healthcare service webpage to improve audience engagement and information flow.
• Contributed to campaign planning and reporting across paid media, content, and client communication workflows.

• Planned, proposed, scheduled, and monitored content across Meta and Instagram for client accounts.
• Managed paid campaigns across Meta and Google Ads, covering campaign setup, monitoring, optimization, and performance reporting.
• Wrote social media and ad copy in English and Malay, adapting messaging based on campaign objective and audience.
• Provided English-Malay and Malay-English translation for website and brochure content.
• Prepared monthly post-campaign reports with key metrics, insights, and recommendations for future improvement.
• Maintained regular client communication, including performance updates, strategic recommendations, and campaign review discussions.
• Achievements
• Optimized Google Search campaigns, increasing conversions by 20%, improving CTR by 45%, and reducing cost per conversion by 35%.
• Launched and optimized Meta lead generation campaigns, acquiring 134 leads at an average CPL of RM7.46.

• Managed social media and paid media campaigns across Meta, Instagram, and LinkedIn for clients across retail, FMCG, F&B, automotive, beauty, fashion, and other industries.
• Developed marketing strategies, content calendars, social media posts, ad copy, website copy, and brochure content.
• Planned, launched, monitored, and optimized paid campaigns across multiple client accounts.
• Proposed and presented digital marketing plans, campaign updates, and monthly post-campaign reports to clients.
• Managed client relationships by providing performance insights, recommendations, and ongoing account support.
• Monitored emerging social media and digital marketing trends to support campaign improvement and brand visibility.
• Achievements
• Managed and optimized PPC campaigns that contributed to a 400% increase in Meta page likes and a 1000% increase in Instagram followers.
• Developed retargeting campaigns that increased messaging and enquiries by 100%.
• Wrote ad copy that supported an 8:1 ROAS campaign, contributing to revenue growth for the client/company.

• Managed high-volume invoice processing, reconciliations, financial reporting, month-end closing, vendor communication, and payment coordination.
• Processed and reviewed financial data with strong attention to accuracy, deadlines, and stakeholder requirements.
• Managed invoice processing of 1000+ invoices per month, averaging RM200K, with a 95% accuracy rate.
• Identified discrepancies in bank collections and financial records, supporting management reporting and issue resolution.
• Detected a rental income billing issue and presented a solution that prevented a potential five-figure revenue loss.
• Built a strong foundation in data accuracy, financial analysis, problem-solving, stakeholder communication, and deadline management.