Ervin Marimuthu
Petaling Jaya,Selangor
Summary
Results-driven Senior Paid Media Executive with a proven track record in the dynamic marketing and advertising sector. Proficient in executing performance based marketing strategies and leveraging cutting-edge tools such as Google Ads, Meta, TikTok to drive impactful campaigns.
Versatile Executive offering 4-year track record of overseeing and managing operations to meet business objectives. Strong knowledge of budget administration, business development and key decision making. Disciplined and forward-thinking with excellent communication and boost performance.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Senior Search & Social Executive
M&C Saatchi Performance
03.2025 - Current
- Managed Apple Search Ads (ASA) campaigns across multiple client accounts, which enhanced visibility and drove user engagement.
- Analyzed campaign performance data, which provided insights that allowed for continuous optimization and improved ROI.
Senior Paid Media Executive
Hybrid.Co
06.2024 - 02.2025
- Strategized and executed campaigns targeting the education sector, primarily for UK and AU clients, optimizing media spend and enhance ROI, aligning media initiatives with clients' business goals to ensure measurable growth.
- Expanded expertise across diverse ad platforms including Snapchat, Adobe, StackAdapt, and Hivestack, driving campaign effectiveness through tailored channel strategies.
Senior Executive- Performance Media
Publicis Groupe
08.2023 - 05.2024
- Spearheaded the development and implementation of a comprehensive performance media performance for L'Oreal.
- Cross-functional collaboration with key team, including planning, marketing, creative, to align performance media initiatives with overall business objectives and drive company growth.
Digital Marketing Executive
Dentsu Malaysia
01.2021 - 07.2023
- Demonstrated ability to increase web traffic through SEM and Social for multiple accounts.
- Demonstrated ability to create and execute social media & SEM ads by hitting the KPIs.
- Demonstrated ability to create and implement creative ways to improve campaigns.
- Demonstrated ability to analyze data and create reports.
Performance Marketing Executive
Locus-T Sdn Bhd
03.2020 - 10.2020
- Executed performance marketing with planners to drive sales and grow small brand awareness.
Performance Marketing Intern
Locus-T Sdn Bhd
09.2019 - 12.2019
- Monitored small ad accounts and adapted to the digital marketing.
- Learned the basics & jargon on PPC digital marketing terms.
- Researched competitor trends and interpreted findings to report conclusions to supervisors.
Videographer & Designer
Brick Films Studios
06.2018 - 12.2019
- Successfully created promotional materials that helped to promote the business.
Sales Advisor
Astro
05.2017 - 01.2018
- Increased sales by offering advice on purchases and promoting additional products.
- Listened to customer details and offered matching solutions to meet wide range of requirements.
Education
Bachelor of Communication (HONS) -
UOW Malaysia KDU
12.2019
Diploma - Mass Communication
First City University College
05.2017
Diploma in Cabin Crew & Airport Passenger Service -
Inter Excel Tourism Academy
Penang03-2015
Skills
- Meta Business Manager
- Google Ads Editor
- Tiktok Business Manager
- Snapchat Business Manager
- Apple Search Ads(ASA)
- Google Tag Manager
- Google Analytics
- Adobe Ad Cloud
- Microsoft Office
- Adobe Photoshop
- Adobe Illustrator
Certification
- Meta Certified Discovery Commerce Specialist at Meta, August 2024
- Meta Certified Digital Marketing Associate at Meta, July 2024
- Meta Certified Marketing Science Professional at Meta, April 2024
- Google Digital Guru at Google, September 2022
Internships
Marketing Assistant at Mantra Experiential, Petaling Jaya, October 2017 – December 2017
Languages
English
Native or Bilingual
Malay
Native or Bilingual
Tamil
Native or Bilingual
Hobbies
Exploring distant lands, Capturing moments, Gaming
Timeline
Senior Search & Social Executive
M&C Saatchi Performance
03.2025 - Current
Senior Paid Media Executive
Hybrid.Co
06.2024 - 02.2025
Senior Executive- Performance Media
Publicis Groupe
08.2023 - 05.2024
Digital Marketing Executive
Dentsu Malaysia
01.2021 - 07.2023
Performance Marketing Executive
Locus-T Sdn Bhd
03.2020 - 10.2020
Performance Marketing Intern
Locus-T Sdn Bhd
09.2019 - 12.2019
Videographer & Designer
Brick Films Studios
06.2018 - 12.2019
Sales Advisor
Astro
05.2017 - 01.2018
Bachelor of Communication (HONS) -
UOW Malaysia KDU
Diploma - Mass Communication
First City University College
Diploma in Cabin Crew & Airport Passenger Service -
Inter Excel Tourism Academy