NUR ANIDA BT ABD RANI
Puchong
Summary
Strategic Business Development professional with a strong background in partnerships, client acquisition, and growth initiatives. Developed and executed sales and marketing strategies, identified revenue opportunities, and cultivated relationships with key stakeholders. Demonstrated leadership, negotiation, and communication skills alongside a proactive approach to market analysis and business planning.
Overview
23
23
years of professional experience
Work History
ASSISTANT MANAGER
Integra Healthcare Technology
Kuala Lumpur, Malaysia
03.2026 - Current
- Develop and implement business development strategies to achieve revenue and patient growth targets.
- Identify and establish partnerships with hospitals, specialists, general practitioners, insurance providers, corporate organizations, and healthcare stakeholders.
- Generate new referral sources and maintain strong relationships with existing partners.
- Explore opportunities for corporate wellness programs, rehabilitation services, and healthcare collaborations.
- Conduct market research and competitor analysis to identify business opportunities and industry trends.
- Prepare business proposals, presentations, and partnership agreements.
- Develop and execute integrated marketing campaigns to increase brand awareness and patient engagement.
- Manage digital marketing initiatives, including website content, social media platforms, email marketing, and online advertising.
- Plan and coordinate health talks, community outreach programs, exhibitions, and promotional events.
- Develop marketing materials, brochures, newsletters, and corporate presentations.
- Monitor and evaluate marketing performance metrics and recommend improvements.
- Develop annual business development and marketing plans aligned with organizational goals.
- Monitor sales pipelines, referral trends, and business performance indicators.
- Prepare monthly and quarterly reports on business development activities, marketing outcomes, and revenue performance.
- Recommend strategies to improve market positioning and service utilization.
- Lead and mentor the business development and marketing team.
- Coordinate cross-functional initiatives with clinical, operations, and administrative departments.
- Monitored staff performance and developed improvement plans.
- Coordinated with senior management to implement strategic plans for revenue growth.
- Facilitated communication between staff and senior management, acting as a point of contact.
- Led weekly staff meetings to discuss targets, performance improvements, and customer feedback.
- Prepared detailed reports on weekly sales, expenses, and staff productivity for management review.
- Drove company growth with proactive mindset and results-oriented plans for business operations.
- Managed budget allocation for department expenses, optimising resource use and cutting costs.
- Enhanced customer experience by introducing a loyalty programme, increasing repeat business.
- Implemented promotional campaigns, ensuring staff were briefed and displays correctly arranged.
- Modelled business processes to identify strengths, weaknesses and opportunities for improvement.
ASSISTANT MANAGER, BUSINESS DEVELOPMENT
UCSI Hospital
Port Dickson, Negeri Sembilan
02.2021 - Current
- Developed strategic partnerships with major financial institutions (VISA, MasterCard), airlines, banks, and pharmacies to expand the patient database.
- Participated in industry award programs, gaining free publicity and enhancing brand recognition.
- Strengthened corporate, insurance, and TPA relationships, increasing the hospital's visibility and patient acquisition.
- Promoted consultants, services, and facilities, enhancing brand awareness.
- Developed diverse marketing strategies for public, doctors, and corporate clients.
- Created clear costing sheets for services, improving transparency.
- Key person for HIS in the BD team, streamlining processes.
- Monitored market trends and responded proactively to challenges.
- Collaborated with on-ground staff, understood clinic-level needs, and engaged with the community.
- Supervise and manage a team of 5 assigned staff members.
- Monitor performance, address any concerns, and foster a collaborative and productive work environment.
- Coordinated on-ground marketing initiatives, collecting feedback from insurance agencies and handling internal and external event.
- Cultivated relationships with community organizations and referral sources.
- Managed census, achieving occupancy and revenue goals.
- Collaborated with the BD Director, focusing on long-term value addition.
- Led the Business Development Vertical, achieving significant results.
- Worked with network expansion and operations teams for seamless integration.
- Innovated new health screening packages, meeting market demands.
- Prepared concise reporting slides for top management meetings.
- Led key events and conducted impactful client presentations.
- Organized successful events like blood donation campaigns and health talks.
- Hosted impactful health talks for public, corporate, and insurance agencies.
- Sponsored and organized yearly meetings for insurance agencies, including hospital tours and branch monthly meeting.
- Executed engaging Client Engagement Programs for corporates and insurance agents.
- Spearheaded CSR projects like the Bubur Lambuk project during Ramadhan.
- Managed PPV logistics during MCO, accommodating 1800 pax per day.
- Led the Grand Launching of the hospital, featuring royalty and VIPs.
- Organized a Hari Raya Open House for staff, clients, and government agencies.
- Conducted corporate events, including health talks and blood donations at prominent organizations - EDRA, TNB and hotels in Port Dickson.
- Managed arrangements and setups for the hospital's first-year anniversary, involving various activities.
- Collaborated with IPD PD for the community event 'Hari Polis bersama Masyarakat.'
- Coordinated the Air Asia Health event at Red Q, Sepang.
- Led the official event appointing Tunku Zain as the patron of UCSI Hospital.
- Played a key role in the launching of the T&CM center.
- Played a key role for 2024 & 2025 Pink October event.
- Executed crucial projects by coordinating cross-functional teams.
BUSINESS DEVELOPMENT SENIOR EXECUTIVE
Assunta Hospital
01.2016 - 01.2021
- Spearheaded the promotion of hospital consultants, services, facilities, and packages to clients and the public.
- Conducted comprehensive market surveys and research to enhance strategic planning.
- Engaged in visitations to GPs, corporate companies, TPA/insurance agencies, universities, and communities.
- Established and nurtured client relationships through strategic liaison and targeted networking, enhancing client engagement and retention.
- Managed marketing and promotional events, including health screenings, doctor's health talks, and CME Talks.
- Contributed to the development of marketing plans and executed them efficiently.
- Oversaw the setup of promotional and health screening booths, handling documentation, equipment, and budget.
- Organized various marketing projects such as CPD Talks, Focus Group Discussions (FGD), road shows, client engagement programs, and CSR projects.
- Provided valuable ideas to the team for creating discipline packages to boost hospital sales and enhance doctors' reputation in the public.
- Developed market strategies by conducting ground research on competitors' pricing, package offers, and events.
- Contributed to the production of hospital marketing materials, including brochures, flyers, buntings, banners, and booklets.
- Conducted corporate and company presentations to clients, acting as a middle person between the hospital and GPs for referrals, complaints, and feedback.
- Managed diverse marketing activities and events, such as roadshows, health awareness campaigns, community engagement events, client engagement programs (GPs, Corporate & Insurance), educational forums, and CSR projects.
- Prepared comprehensive after-event reports for Board of Directors' updates and evaluations.
- Evaluated marketing efforts and events, providing insights for continuous improvement and strategic adjustments.
- Developed new health screening packages in collaboration with corporate and insurance partners, aligning offerings with market trends and budget requirements.
- Collaborated with resident consultants to create new packages based on their disciplines.
- Successfully organized Health Screenings and Doctor's Health Talks for corporate companies such as DKSH, CTC, HRDF, and Pengurusan Aset Air Berhad.
- Facilitated hospital tours for insurance agencies, including AIA, Prudential, and Great Eastern.
- Orchestrated Client Engagement Programs catering to GPs, corporate clients, and insurance agents.
- Managed the entire registration process for PERKESO into three categories: Mammogram, Lab, and GP.
- Skillfully handled MOF registration procedures.
- Efficiently set up Health Day for LHDN and MATRADE, ensuring smooth execution.
- Participated in CSR programs, including organizing Bubur Lambuk distribution during Ramadhan 2018.
- Contributed to CSR efforts by coordinating the handover of mineral water to frontliners during the MCO.
- Spearheaded the arrangement and setup for the PCR Covid-19 Drive-Thru project.
- Played a key role in a CSR project involving Blood Donation collaboration with PDN.
CLIENT SERVICE EXECUTIVE | MEDIA PLANNER
Red Hot Media Sdn Bhd
07.2011 - 12.2015
- Cultivated and strengthened customer relationships, expanding the customer base through the effective implementation of customer relations programs and acting as a public relations expert.
- Formulated media plans tailored to customer budgets, both yearly and by campaign.
- Conducted research on the latest trends in ATL and BTL marketing campaigns.
- Managed online marketing, branding, social media marketing, and copywriting to help customers achieve their campaign targets.
- Built and maintained excellent client relationships, addressing queries, and cross-selling additional products or services for client benefit.
- Reviewed client budgets, provided advice when necessary, compiled reports, and completed workflows within set timescales.
- Maintained a working understanding of each customer service process for various market segments.
- Delivered product-based solutions to clients, enhancing their understanding, integration, and value of media in planning and marketing initiatives.
- Facilitated the value proposition by delivering solutions that assisted with proper media planning.
- Collaborated with clients and media owners to understand business objectives and advertising strategies.
- Liaised with creative agency teams, clients, and consumers to develop media strategies and campaigns.
- Conducted research and analyzed data using specialist industry resources.
- Identified target audiences, analyzed their characteristics, behavior, and media habits.
- Presented media plan proposals, including cost schedules, to clients.
- Maintained strong contacts with media owners across various platforms (newspapers, magazines, radio, TV, digital, and bloggers).
- Proofread advertisement content before release, ensuring accuracy and quality.
- Maintained detailed records and evaluated the effectiveness of campaigns to inform future strategies.
- Conducted market analysis, gathered market intelligence, assessed competition, and addressed client concerns.
- Provided support, service, and management of account-related needs.
- Developed marketing tools for clients, built referral and lead generation networks, and consistently delivered outstanding service.
SALES ASSOCIATE SPECIALIST
Digi Telecommunications Sdn Bhd
01.2007 - 06.2011
- Managed walk-in customer requests, addressing complaints, providing technical support, and facilitating phone sales.
- Achieved sales targets, both individually and for the branch, with a proven track record of meeting and exceeding goals.
- Shared best practices and knowledge with colleagues and teams, contributing to overall sales success.
- Conducted stock takes and played a key role in the iPhone launching ceremony at the center.
- Updated sales reports weekly via email for presentation during monthly meetings.
- Ensured zero customer and management complaints by promptly responding to emails.
- Updated customer/client information related to transactions to maintain accurate data input.
- Developed mobile data skills and successfully passed the skill assessment test.
- Maintained zero data entry errors, defalcation, stock loss, and inventory discrepancies.
- Managed the Sales Team schedule, monitored sales performance, and prepared commission reports for the Executive in charge on a weekly basis.
- Updated sales reports via email to the Branch Manager at the end of each month and presented findings at monthly meetings.
CUSTOMER SERVICE EXECUTIVE
Efficient Mailcom Sdn Bhd
01.2004 - 12.2006
- Facilitated order processes, ensuring timely follow-up with customers and financial institutions or insurance companies to maintain service standards.
- Analyzed customer needs and made arrangements in line with company policies.
- Managed reservations and cultivated strong relationships with clients.
- Maintained detailed records of customer interactions, transactions, complaints, and comments, along with actions taken.
- Processed orders, forms, and applications efficiently.
- Prepared clients' paperwork, including invoicing and quotations, ensuring accuracy and adherence to company standards.
- Organised customer profiles in a systematic filing system to enhance accessibility and service quality.
- Prepared monthly statement printing reports and managed monthly expenses related to printing.
- Represented company in client meetings, effectively managing discussions and negotiations to secure client satisfaction and align expectations.
Education
BACHELOR OF COMPUTER SCIENCE - MULTIMEDIA
Universiti Teknologi Malaysia (UTM)
Kuala Lumpur01-2003
Skills
- Business Development
- Client Relationship Management
- Revenue Growth
- Marketing Campaign Management
- Negotiation Skills
- Strategic Planning
- Cost Management
- Event Coordination
- Leadership & Team Management
- Critical Thinking & Problem Solving
- Organisation and Planning
- Adaptability
- Teamwork
- Customer Engagement
- Public Relationss
Languages
Malay
English
Custom
- Izam Yusrizal Bin Ahmad, 011-2340 0903, Manager, Business Development
- Noor Alifah Binti Ahmad Izhar, 017-690 5791, Assistant Manager, Human Resource Department
Timeline
ASSISTANT MANAGER
Integra Healthcare Technology
03.2026 - Current
ASSISTANT MANAGER, BUSINESS DEVELOPMENT
UCSI Hospital
02.2021 - Current
BUSINESS DEVELOPMENT SENIOR EXECUTIVE
Assunta Hospital
01.2016 - 01.2021
CLIENT SERVICE EXECUTIVE | MEDIA PLANNER
Red Hot Media Sdn Bhd
07.2011 - 12.2015
SALES ASSOCIATE SPECIALIST
Digi Telecommunications Sdn Bhd
01.2007 - 06.2011
CUSTOMER SERVICE EXECUTIVE
Efficient Mailcom Sdn Bhd
01.2004 - 12.2006
BACHELOR OF COMPUTER SCIENCE - MULTIMEDIA
Universiti Teknologi Malaysia (UTM)