NORBAIZURA BINTI BURHANUDDIN
Bukit Serindit
Summary
Strategic and results-oriented Branch Development Manager with over 13 years of experience leading high-performing teams in the insurance and banking industries. Demonstrated ability in branch growth leadership, agency network development, and performance turnaround. Expert at building dynamic sales cultures, conducting impactful training, and aligning teams with corporate visions. Recognized nationally for outstanding KPIs, agent development, and revenue growth. Notable Achievement: In 2022, led the only branch nationwide to achieve 109% budget with 40% growth, while developing a Million Dollar Agency in less than 5 months.
Overview
21
21
years of professional experience
Work History
Corporate and Government Sales & Events
Freelance
Putrajaya/Cyberjaya, Malaysia
01.2026 - Current
- Develop corporate and government sales opportunities through strategic business development,networking and stakeholder engagement
- Connect businesses with government agencies and organisations including Tourism Ministry,KDN,PUSPANITA and other relevant government stakeholders.
- Prepare corporate proposals,quotations,sales presentations,packages and collaboration concepts tailored to client and organisational requirements
- Manage end to end corporate and event sales activities,including client engagement,requirement gathering,proposal development,negotiation ,coordination and follow up
- Build and maintain relationships with corporate clients,government representatitives,associations and strategic partners to support business growth.
Branch Sales Manager
Zurich Takaful Malaysia Berhad
04.2020 - 12.2025
- Monitored and led strategic execution on KPIs: Production, Recruitment, and Persistency with consistent performance tracking.
- Conducted mandatory training modules and nurtured a performance-focused agency culture.
- Guided and enforced compliance standards across agency operations and business practices.
- Led direct company recruitment and agency building, successfully growing agency size and capability.
- Developed a 21-year career agent into her first Million Dollar Agency leader within 5 months.
- 2022 Highlights:
- 40% branch growth and 109% budget achieved – highest in the country.
- 74% of territory leaders achieved minimum 7% growth.
- Recruited and developed new Direct Group leaders into a high-performing unit.
Regional Head
Prudential BSN Takaful Berhad
01.2015 - 03.2020
- Strategically managed regional agency performance, ensuring KPI alignment and leadership effectiveness.
- Spearheaded agency training, team-building platforms, and culture alignment initiatives.
- Fostered leadership pipelines with mentoring that resulted in multiple leader advancements.
- Created a performance system that drove nationwide results.
- Highlights:
- 1st branch in Malaysia to hit sales targets in PRUBSN's 10-year history.
- Drove 98% growth across multiple territories.
- All 5 agency managers in Melaka achieved minimum 10% growth in 2018.
- #1 nationwide branch in 2018.
- Provided front-line customer service, managing queries and complaints effectively.
- Learned to operate in a multi-tasking environment, strengthening time management.
Sales Manager
RHB Bank Berhad
01.2012 - 12.2014
- Led and coached sales staff to achieve KPI benchmarks, team promotions, and award wins.
- Built a top-performing branch, hitting 120% of stretch targets across all products.
- Promoted to Sales Manager in just 11 months, receiving two salary increments in the same year.
- Champion – Easy Product Warrior (Q1 2013) and Runner-Up in Southern Region and Asset Product categories.
- 2013 Milestones:
- Entire outlet staff rated 'A', 1st in Southern 1 Region.
- Team won Top Performer Award and ASB March National Champion (Outlet Category).
- Mentored 2 team members to managerial roles.
Personal Financial Consultant
CIMB Bank
04.2006 - 04.2010
- Delivered personalized financial consultation on mortgages, ASB loans, and unit trusts.
- Managed end-to-end customer relationship building and after-sales support.
- Consistently met monthly sales targets, ensuring client satisfaction and long-term retention.
Education
Diploma - Information Technology
Multimedia University
01-2004
Sijil Pelajaran Malaysia (SPM) -
Sekolah Menengah Kebangsaan King George V
01-2001
Skills
- General Tools;
- Microsoft Word, PowerPoint, Excel, Windows OS
- Corporate sales
- Government relations
- Proposal writing
- Event coordination
- Stakeholder engagement
- Client relationship management
- Sales strategy
- Lead generation
- CRM management
- Contract negotiation
- Strategic networking
- Consultative selling
- Presentation delivery
- Cross functional coordination
- Problem-solving
- Communication skills
- Compliance management
- Willingness to learn
- Calm under pressure
- Leadership
- Team leadership and motivation
- Public speaking
- Team building
- Project planning and coordination
Accomplishments
- Champion – Easy Product Warrior (National, 2013 Q1, RHB Bank) – Personal Loan category.
- Achieved 40% growth and 109% budget in 2022 at Zurich Takaful; developed a Million Dollar Agency in under 5 months.
- Led 1st outlet in Southern 1 Region to attain full staff A-ratings and 120% stretch target performance in 2013.
- Promoted twice in 2012 within the same year due to exceptional performance; led 2 subordinates to managerial promotions.
- 1st branch nationwide to achieve sales target in PRUBSN's 10-year history; recorded 98% growth and led five agency managers to positive gains.
- Awarded Hall of Fame (August 2013) and Top Performer Team in Q1 2013.
CORE EXPERTISE
- Strategic Sales Leadership
- Business Growth & KPI Management
- Agency Development & Expansion
- Sales Training & Team Enablement
- Performance Optimization
- Recruitment & Talent Development
- Compliance & Regulatory Enforcement
- Territory Management
Timeline
Corporate and Government Sales & Events
Freelance
01.2026 - Current
Branch Sales Manager
Zurich Takaful Malaysia Berhad
04.2020 - 12.2025
Regional Head
Prudential BSN Takaful Berhad
01.2015 - 03.2020
Sales Manager
RHB Bank Berhad
01.2012 - 12.2014
Personal Financial Consultant
CIMB Bank
04.2006 - 04.2010
Diploma - Information Technology
Multimedia University
Sijil Pelajaran Malaysia (SPM) -
Sekolah Menengah Kebangsaan King George V