MAZUIN KAMAL BASHAH

• Responsible for developing strategic corporate event planning by gathering and analyzing market and industry trends to provide insights that shapes strategic initiatives and to inform decision-making processes.
• Supports senior leadership in managing departmental event management budgets by tracking expenses.
• Coordinate cross-departmental communications to ensure seamless project execution and alignment with organizational goals across the board for RHB Investment Banking pillar such as Institutional Equities, Research Equity, Client Coverage, Retail, Corporate Banking and for the RHB Group Banking for Group Sustainable Finance, Group Corporate Communications, Group Marketing and Group Compliance.
• Participates in meetings with stakeholders such as Sales, Research, Client Coverage, Retail, Corporate Banking, Sustainable Finance, Islamic Banking and Group Event Management team to discuss event project progress, gathers feedback, and refine action plans based on input received for each key events.
• Maintain comprehensive documentation of project activities, ensuring transparency and accountability throughout the planning till post execution process.
• Collaborate with regulators Bursa Malaysia and Securities Commission to deliver successful events projects in a timely manner and within budget, enhancing company reputation in the industry.

o Responsible for crafting the OOH/Experiential communication strategy for high ROI driven marketing campaigns with focus on increase of client customer base growth across cross-functional departments.

o Defined strategies and oversee campaign implementation end-to-end from ideation to execution; from concept ideation and event/activation planning.

o Produce and monitor accurate and clear forecasting, manage budgeting and planning.

o Works with all key stakeholders, vendors and supporting functions (internal and external) to deliver high-quality work for creative, media buying, activation/events.

o Monitors the local market research analysis by working with the data analytics team to drive insights into (clients) customers behavior/journey, ultimately translating them into innovative campaigns.

o Builds relationships at senior management level on new business initiatives across various departments.

Clients

Permodalan Nasional Berhad (PNB), UMW Corporation Sdn Bhd, Etika Sdn Bhd, Food Panda, FWD Takaful, RHB Bank, OCBC, KFC , Touch N’ Go, Taylor’s College, Media Prima TV, Lazada

Awards

2020

o Mumbrella Asia for Best In Experiential Activation: Wonda Lane MRT

o Markies for Best Idea OOH: Wonda Lane – A First Ever Priority Lane On Expressways (SILVER)

2019

o Mumbrella Asia Award for Innovation: Wonda Lane (WINNER)

2018

o Mumbrella Asia Award for Best Use of Experiential Marketing: Pepsi (WINNER)

o Marketing Excellence Awards for Excellence in Event Marketing: Believe it or not! Calpis uses helium balloons to literally lift up Malaysians (GOLD)

o Marketing Excellence Awards for Excellence in Experiential Marketing: Pepsi Puts the Bold Back in Marketing (SILVER)

o Marketing Excellence Awards for Excellence in OOH Advertising:

Goodday Charging Up the Day! (GOLD)

2017

o Marketing Excellence Awards: Etika Wonda Brewing Billboard (SILVER)

o Responsible for overseeing the strategic planning, development and execution of client’s marketing initiatives.

o Manage key business relationships with stakeholders and proactively identify further new business opportunities.

o Maintain and grow the revenue of each existing account, acquiring new accounts and generating a healthy funnel in line with targets.

o Ensuring close working relationship between the agency/clients, the quality of the deliverables against the agency/client briefs and the integration of ideas and pro-active initiatives across the core business.

o Delivers client's high expectations of end-to-end communication strategy and campaigns.

o Produce and monitor accurate and clear forecasting.

o Builds relationships at senior management level across Local, Regional and Global markets on new business initiatives.

o Works closely with media agencies and vendors to enhance the negotiation position on all communication plans to ensure a successful campaign.

o Monitors the local market and competitor landscape developments by delivering a competitive review report on a quarterly basis.

o Works on pitches and new business initiatives.

Client:

HSBC, Sime Darby Property, Astro, Pepsi, Shell, Caltex, Redbull, Unilever, Digi, Coca-Cola, Digi, Tune Talk, Astro Radio, PepsiCo, Sunway Group

Achievement

o Won Pitches: Sunway Group, Unilever (M) Sdn Bhd

o Spearheaded the entire major agencies Mindshare, MediaCom, Maxus, MEC across GroupM WPP

o Represent the Company as an acting Deputy MD for APAC Budget Meeting (during the interim).

o Responsible for becoming a recognized and trusted media planner working closely alongside media agencies.

o Delivers relevant responses against a given brief and always including agency’s POV.

o Creating new ideas for non-spending clients in order to grow their agency base.

o Pro-actively update the agencies with market news, new sites and new opportunities.

o Trains and guides Account Executive/s, giving them the opportunity to grow

within the company.

o Maintains good relationships with the vendors to enhance negotiation power in the market.

o Carry out quarterly media landscape report and assist the Group Head in compiling accurate quarterly competitive tracking data.

Client:

HSBC, Sime Darby Property, Astro, Pepsi, Shell, Caltex, Redbull, Unilever, Digi, Coca-Cola, Digi, Tune Talk, Astro Radio, PepsiCo.

o Responsible for all branding and marketing related tasks for the Cosmetics

Division.

o Juggles advertising agencies, media, internal stakeholders on a tight deadline on all communication strategy/plans to ensure successful promotional activities, in accordance to the brand guidelines.

o Planning and executing marketing activities for cosmetic products/segments or areas based on approved marketing plan within allocated budget and works cross functionally with various departments.

o Managed budgets, sales forecasts and reports on products and pricing trends.

o Organization of monthly brand achievement and target updates to the sales team.

o Conducts market research and analysis, competitor landscape developments to Marketing Manager on any improvements that can be made within product channels.

o Responsible for all CRM promotional activities within the L’oreal Paris team

o Prepare monthly promotional activities to Trade Manager and beauty advisors nationwide as well market surveys amongst target audiences.

o Handles any respective duty that may be assigned by Marketing Manager from time to time.

Achievement

o Spearheaded the L’oreal Cosmetics product launches nationwide with Brand Manager.

o Lead photoshoots with L’oreal ambassadors single-handedly for L’oreal Paris CRM booklet hand-outs.

o Provide support role to the Associate Creative Account Director and Group Account Creative Director in servicing the Standard Chartered Bank account.

o Propose creative solutions to meet client’s marketing objectives as well as independently managing client servicing tasks.

o Responsible for building and maintaining close working relationship with client’s marketing and brand teams.

o Implementing and executing strategic plans in accordance to client’s brand requirements and guidelines.

o Lead in market research and table proposed solutions according to market dynamics.

o Prepare monthly competitor review reports for the Agency’s Regional Office in Singapore.

Client

o Standard Chartered Malaysia Sdn Bhd

Achievement

o Conceptualized SAADIQ creative brand launch along with the creative team.

o Provide supporting role to the Account Manager and Account Director in managing client accounts.

o Responsible for building and maintaining close working relationship and

liaison with client’s marketing and brand teams.

o Provide hands-on management to client’s requests and enquiries.

o Implementing and executing advertising campaign plans in accordance to pre-determined creative strategy.

o Assists in market research and strategic solutions, tailoring to each client.

o Prepare quotations, contracts, as well as monthly and weekly reports.

Client

o Perodua Sales Sdn Bhd, Tourism Malaysia, Indah Water Konsortium (IWK),Kuwait Finance House (KFH), Malaysian International Shipping Corporation (MISC), Ayamas Food Corporation (KFC), Tabung Haji Travel & Services (TH Travel)

Achievements

o Won Pitches: Tourism Malaysia, Kuwait Finance House

o Provide supporting role to the Account Director and General Manager within the Corporate Reports Division.

o Responsible for building and maintaining close working relationship and liaison with client’s Corporate Communications and Brand teams.

o Provide hands-on management to client’s requests and enquiries.

o Implement and execute strategic plans in accordance with all requirements and guidelines for annual reports.

o Handle and distribute promotional materials for corporate events.

Clients

o Telekom Malaysia, Maybank, Bank Industri, Proton, Ministry of Women, Family & Development. Tenaga Nasional Berhad (TNB), CIMB

Achievements

o Won Pitches: Telekom Malaysia, Maybank, Tenaga Nasional Berhad