Noorshazrin Hazriana Md Din
Chief Secretariat Officer
Sierra 1 Odora Parkhomes, 41-2 Jalan Sierra 1/3A, Bandar 16 Sierra, 47110, Puchong, Selangor
Summary
High-performing, result-oriented and strategic-thinking professional with more than eighteen years’ experience who has built expertise within a Multinational Corporations, Government and private sectors. I am seeking a challenging leadership position applying creative problem solving and fine management skills with a reputable, progressive and global mindset company where I could contribute to the organizational objective and maximize profits.
Overview
20
20
years of professional experience
9
9
years of post-secondary education
2
2
Languages
Work History
Chief Secretariat Officer
Association Of Malaysian Express Carriers (AMEC)
08.2023 - Current
- To provide an umbrella body to promote, protect and develop the collective interests of the companies involved in the express services industry
- To promote and establish a better understanding and appreciation of the express services industry by raising the profile of the Members it represents through an increased awareness of the contribution made by express services companies.
- Coordinated cross-functional teams to address complex issues, leading to more efficient problem-solving processes.
- Maintained strict adherence to industry regulations, minimizing risk exposure for the organization.
- Championed diversity initiatives within the Association, promoting an inclusive environment where all members felt valued, respected and heard.
- Established effective relationships with key stakeholders both internally and externally for increased collaboration opportunities.
- Spearheaded successful projects from conception through completion, showcasing strong project management abilities.
- Managed budgets effectively, prioritizing resource allocation for maximum impact on departmental goals.
- Enhanced communication between team members by organizing regular meetings and fostering open dialogue.
- Participation in Working Committee and Task Force with key stakeholders within the Federal Government Ministries.
SENIOR DIRECTOR
PCB Leisure Sdn Bhd (A Wholly Owned Subsidiary Of Perak Corporation Berhad)
1 2019 - 06.2023
- Promoted to spearhead the strategic leadership for the company, making major corporate decisions, managing the overall operations and company resources
- Provided leadership and management, successfully driven the company to achieve and surpass sales, profitability, cash flow and business goals and objectives for hospitality & tourism properties
- Restructured and led the Group’s organizational structure achieving better working functionality
- Management of key external and internal stakeholders: Chief Minister of Perak (MB), Perak State Secretary Office (SUK), Local Authorities, other Federal and State Government Agencies, Service Providers and other Senior Management Team.
DIRECTOR - Strategic Marketing, Sales & Branding
Perak Corporation Berhad, Hospitality & Tourism – Ipoh, Perak
06.2016 - 01.2019
- Planned and implemented Sales and Marketing products for both short-term and long-term strategies for PKNP Group's Hospitality and Tourism assets
- Developed a business plan to Build, Deploy and Measure marketing activities
- Worked on generating awareness of the H&T assets including hotel/resort through all media outlets, and primary working relationships with the Chief Minister for the State (MB), Perak State Secretary Office (SUK), CEOs and General Managers, other senior management team, Federal and State Government Stakeholders and other service providers, assuring accountability to all constituencies and ensuring its effective operations.
MANAGER - Digital Malaysia, Planning & Strategy
Malaysia Digital Economy Corporation Sdn Bhd (MDEC),Cyberjaya
05.2014 - 06.2016
- Supported the team of B40 Division and implemented the National Digital Malaysia initiative, executed the eRezeki Project in transforming Malaysia into a Digital Economy
- Successfully executed and managed the eRezeki programs taking into account cost effectiveness and within budget, timeliness and exceeding expectations
- Management of key external stakeholders: Ministries and related Federal Government Agencies, State Government Agencies, GLCs, LLCs, and SMEs, Crowdsourcing and BPO companies, Foreign Channel Partner Organization Industry, Associations, MSC Malaysia
- Management and facilitation of internal communication and engagement strategy, and key external stakeholders.
REGIONAL ACCOUNT MANAGER - Learning & Development
Affiliated Computer Services (Xerox Company)
03.2010 - 05.2014
- Successfully managed full L&D projects lifecycle, executing the Asian market vendor projects and offshore clients, project complexity spans across the Build Phase of the Assess, Build, and Operate model within the learning and development account touching at least one solution element from custom content development, advisory services and off-the-shelf integration
- Managed project profitability targets, on time and on budget project delivery, project resources (including forecasting), customer satisfaction, billing preparation, and status reporting
- Responsible for learning impact to organizational change
- Worked with the executives and leaders from offshore to develop coordinated communications campaigns to assist the organizations in meeting strategic objectives and drive change.
CLIENT ACCOUNT MANAGER
VADS Berhad (TM Enterprise)
01.2008 - 03.2010
- Managing the Celcom Contact Centre for BPO Operations, American Express and Government projects, defining the scope of the project in collaboration with senior management; managed daily tasks of meeting client's needs and monitored performance against benchmarks
- Managed monthly client invoicing and billing; Supported recruitment process for customer service agents, and responsible for bridged clients’ challenges and goals to internal teams
- Create a detailed work plan and worked with the CEO, senior management, and internal clients to improve strategic and tactical business needs
- To develop appropriate relationships with key internal stakeholders and advise and support them in developing their own internal communications programmes, ensuring consistency with the overall internal communications strategy.
MANAGER - Customer Care Office (AU, NZ & SEAP)
Scicom (MSC) Berhad
10.2004 - 01.2008
- Provided support for the Nokia Careline as the highest point of escalation and for escalations received at Nokia Head Offices in Australia, New Zealand, Malaysia and Singapore Managed daily tasks of meeting client's needs and requests
- Gathered information relating to the customers’ concern, and wherever possible, resolved any query, and resolved customer disputes through the Tribunal and Consumer Affairs matters
- Developed reporting structures, key performance data to support client programs and satisfaction levels, and identified areas for service improvement, made recommendations to the Operations Manager, and ensure updating the knowledge of the Australian and New Zealand Trades Practices and Consumer Affairs related issues
- Awarded the soft skills champion - consistently achieved above 90% service quality score card on service delivery.
Education
Bachelor of Commerce - Double Majors: Commercial Law And Marketing
04.1996 - 12.1999
Secondary -
02.1991 - 12.1995
Skills
Trustworthy, honest and responsible
Work Skills
- Leadership capability in providing directions, motivations, positive organizational climate
- Strategic analytical thinking and presentation skills
- Excellent communication, interpersonal & service skills
- Ability to work within team or independently
- Constantly aiming to deliver high standard of work
- Ability to listen, understand and provide relevant response
- Positive attitude, results and service oriented
- Dynamic, energetic, team spirited
Activities
- Initiatives to help Perak entrepreneurs with an opportunity for micro-traders from the B40 group and micro-business community to leverage the digital use of ShopeePay | 2022
- Promoted to lead PCB Leisure Sdn Bhd which is a wholly owned subsidiary of Perak Corporation Berhad | 2019
- Revamped the whole organizational structure for a more effective group structure and approved by the Board | 2019
- Increased revenue by 30% across all hotel properties owned by PCB | 2019
- Achieved a consistent more than 70% occupancies for all of PCB Leisure Sdn Bhd hotel properties | 2019
- Successfully managed the hotel constructions of Lanai Casuarina Kuala Kangsar and Teluk Intan that delayed since 2015 | 2019
- Proposed an organizational structure for PKNP Marketing and Sales Division supported by the CEO and COO | 2018
- Successfully implemented sales and marketing strategy for Casuarina Hotel and Casuarina Houseboat for increased revenue | 2018
- Successfully organized marketing with media partners for PKNP F&B outlets - Labu Sayong Signature and LabuSayong Café | 2018
- Proposed and approved Perak Nature Corp Foundation, set up to support the Perak State Government in conserving nature and protecting the environment through nature and environment, community, sports, culture & Arts and Education | 2017
- Organized an awareness program and collaborated with SWCorp in working with primary, secondary schools and other government agencies on Waste Management and Recycling (3R) within Bandar Meru Raya, Ipoh, Perak | 2017
- Organized on the launch of Perak State Development Corporation Corporate Office, Ara Damansara by the Chief Minister of Perak | 2016
- Successfully organized and completed the exhibition to showcase Bagan Datuk for Perak State Government during the proclamation of Bagan Datuk as the 12th district by the Sultan of Perak. (Read more at http://www.thestar.com.my/news/nation/2017/01/10/bagan-datuk-is-now-peraks-12th-district-zahid-rm13bil-allotted-for-its-development/#weDSEB9cPtjZi4gM.99) | 2016
- Value Stream Mapping Program | 2016
- Strategic Alignment Program | 2016
Relationship
Single
Personal Information
- Date of Birth: 07/06/77
- Nationality: Malaysian
References
Available upon request
Timeline
Chief Secretariat Officer - Association Of Malaysian Express Carriers (AMEC)
08.2023 - Current
DIRECTOR - Strategic Marketing, Sales & Branding - Perak Corporation Berhad, Hospitality & Tourism – Ipoh, Perak
06.2016 - 01.2019
MANAGER - Digital Malaysia, Planning & Strategy - Malaysia Digital Economy Corporation Sdn Bhd (MDEC),Cyberjaya
05.2014 - 06.2016
REGIONAL ACCOUNT MANAGER - Learning & Development - Affiliated Computer Services (Xerox Company)
03.2010 - 05.2014
CLIENT ACCOUNT MANAGER - VADS Berhad (TM Enterprise)
01.2008 - 03.2010
MANAGER - Customer Care Office (AU, NZ & SEAP) - Scicom (MSC) Berhad
10.2004 - 01.2008
Curtin University of Technology - Bachelor of Commerce, Double Majors: Commercial Law And Marketing
04.1996 - 12.1999
Ocean Reef Senior High School, Perth, Western Australia - Secondary,
02.1991 - 12.1995
SENIOR DIRECTOR - PCB Leisure Sdn Bhd (A Wholly Owned Subsidiary Of Perak Corporation Berhad)
1 2019 - 06.2023