Michelle Monteiro
Marketer & Graphic Designer
Sungai Besi, Kuala Lumpur
Summary
Proactive and achievement-oriented senior marketing executive bringing 1+ years of marketing and leadership experience with special emphasis helping retail fashion clientele. Effectively increases social media reach and client digital profile to catapult company forward with sustained growth. Articulate communicator, natural leader and organized manager.
Overview
3
3
years of professional experience
4
4
years of post-secondary education
1
1
Certification
2
2
Languages
Work History
Senior Marketing Executive
6IXTY8IGHT
Kuala Lumpur
12.2021 - Current
- Analyzed marketing campaigns using key metrics and performance indicators.
- Developed marketing plans based upon extensive research and prospects targeted.
- Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.
- Managed branding campaigns and event marketing initiatives in print, video, web and social media.
- Joined business development meetings and supported market outreach plans to improve business development.
- Developed annual account objectives and formalized client communications for communication of goals and plans.
- Conducted and evaluated market research to adjust marketing strategy to meet changing market and competitive conditions.
- Increased consumer retention by reactivating dormant consumers through retention campaigns.
- Leveraged YouTube and other viral marketing tools and channels to generate buzz.
- Negotiated advertising and commercial sponsorship contracts to save company money.
Digital Marketing Manager Cum Hostess
The Nutcracker Cafe
Petaling Jaya, Selangor
09.2020 - 06.2021
- Proved successful working within tight deadlines and fast-paced atmosphere.
- Delivered services to customer locations within specific timeframes.
- Improved operations through consistent hard work and dedication.
- Collaborated with team members to achieve target results.
- Created digital image files for use in digital and traditional printing methods.
- Built corporate brands by designing cohesive looks between elements.
- Designed creative digital displays used in online advertising for local business.
- Met with customers to present mockups and collect information for adjustments.
- Developed creative design for print materials, banners and signs.
- Assigned patrons to tables suitable for needs and restaurant section rotation.
- Cultivated positive guest relations by managing information and orchestrating speedy seating.
- Resolved guest and employee complaints to maintain complete customer satisfaction and workforce effectiveness.
- Collaborated with kitchen to inform customers of wait times and answer questions about food.
- Stayed in open communication with kitchen team to assess cooking times, avoid worker overload and minimize customer dissatisfaction.
- Planned and executed [4]-guest parties by organizing menus, spaces and special requests.
Preschool Teacher
Madeleine Kindergarten
Petaling Jaya, Selangor
12.2017 - 08.2018
- Allowed for ample outdoor discovery time in schedule each day.
- Organized and facilitated monthly parent support group meetings.
- Worked with teaching staff to evaluate individual progress and recommend appropriate learning plans.
- Supervised students and enforced discipline during classroom and playground activities.
- Developed curriculum to advance physical, emotional, social and cognitive growth of children.
- Sanitized toys and play equipment each day to maintain safety and cleanliness.
- Maintained organized, fun and interactive classroom to help children feel safe.
- Educated students in foundational concepts such as shapes, numbers and letters.
- Monitored students' academic, social and emotional progress and recorded in individual files.
- Observed children to identify individuals in need of additional support and developed strategies to improve assistance.
- Provided varied opportunities using multiple learning styles for children's active participation experimentation and problem-solving within structured setting.
- Identified signs of emotional and developmental problems in children and reported to parents.
- Gave one-on-one attention to children while maintaining overall focus on entire group.
Sales Associate Cum Cashier
Cosway Pharmacy (ss3/29)
Petaling Jaya,Selangor
11.2015 - 01.2016
- Resolved problems, improved operations and provided exceptional service.
- Exceeded goals through effective task prioritization and great work ethic.
- Received and processed stock into inventory management system.
- Proved successful working within tight deadlines and fast-paced atmosphere.
- Worked flexible hours across night, weekend and holiday shifts.
- Improved operations through consistent hard work and dedication.
- Helped customers complete purchases, locate items and join reward programs.
- Answered questions about store policies and addressed customer concerns.
- Addressed customer needs and made product recommendations to increase sales.
- Replenished sales floor merchandise and organized shelves, racks and bins for optimal appearance.
- Tallied cash drawer at beginning and end of each work shift.
- Collected and authorized payments of guests.
Education
Diploma in Mass Communications - Business And Communications
INTI International College
Subang Jaya, Malaysia 08.2018 - 12.2020
Secondary Education - General Education
SMK Sri Permata
Petaling Jaya, Selangor 01.2013 - 11.2017
Primary Education - General Education
SK Kampung Tunku
Petaling Jaya, Selangor 01.2007 - 11.2012
Skills
Marketing plans
Performance metrics analysis
E-commerce
Relationship building and retention
Prospect targeting
Campaign management
Traditional marketing strategies
Social media proficiency
Product launch management
Sales promotion
Product positioning
Contract Negotiation
Vendor management
Public Relations
Adobe Creative Suite proficiency
Copywriting and editing
Data Entry
MS Office
Flexible and Adaptable
Multitasking Abilities
Google Workspace
Customer assistance
Networking and relationship building
Online marketing strategies
Strategic planning
Critical Thinking
First Aid/CPR
Public and Media Relations
Budgeting
Accomplishments
- Collaborated with team of 3 in the development of several promotional campaigns, and on-ground activations.
- Achieved successful launch of 6IXTY8IGHT's NFT Bold Bunny Collection through effectively helping with customer troubleshooting and support.
- Career progression within 1 year of employment landed by dedicated work, consistency and disciplinary.
Certification
KKM- Food Handlers Course
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
Wanderer, there is no path, the path is made by walking.
Antonio Machado
Timeline
Senior Marketing Executive
6IXTY8IGHT
12.2021 - Current
KKM- Food Handlers Course
03-2021
Digital Marketing Manager Cum Hostess
The Nutcracker Cafe
09.2020 - 06.2021
Diploma in Mass Communications - Business And Communications
INTI International College
08.2018 - 12.2020
Preschool Teacher
Madeleine Kindergarten
12.2017 - 08.2018
Sales Associate Cum Cashier
Cosway Pharmacy (ss3/29)
11.2015 - 01.2016
Secondary Education - General Education
SMK Sri Permata
01.2013 - 11.2017
Primary Education - General Education
SK Kampung Tunku
01.2007 - 11.2012