Frederecka Simis
Senior Marketing Executive
Subang Jaya,Selangor
Summary
Dynamic Senior Marketing Executive with a proven track record at Platinum Club Subang Jaya, specializing in data-driven marketing strategies and influencer partnerships. Adept at enhancing customer engagement and driving sales growth, while mentoring teams to achieve exceptional results. Strong analytical skills combined with effective leadership foster a culture of collaboration and innovation.
Overview
16
16
years of professional experience
Work History
Senior Marketing Executive
Platinum Club Subang Jaya.
06.2009 - Current
- Completed and submitted daily, monthly and yearly reports to support executive decision making.
- Enhanced customer engagement through the implementation of targeted social media campaigns and content strategies.
- Cultivated strong relationships with key clients, resulting in repeat business and long-term loyalty.
- Cultivated relationships with key influencers to boost sales performance.
- Developed key partnerships with industry influencers to expand brand reach and drive sales growth.
- Coordinated staffing for various marketing events and industry conferences.
- Developed marketing plans based upon extensive research and prospects targeted.
- Supervised marketing team of Number personnel.
- Delivered compelling presentations to senior leadership teams, securing buy-in for new marketing initiatives.
- Coordinated product launches across multiple channels, ensuring consistent messaging and maximum exposure.
- Collaborated with creative teams to develop eye-catching marketing materials that resonated with target audiences and drove brand recognition.
- Elevated company reputation by creating thought leadership content that positioned the organization as an industry expert.
- Spearheaded trade show presence, maximizing networking opportunities and generating valuable leads for the sales team.
- Implemented data-driven marketing strategies, leading to more effective targeting and improved ROI on advertising spend.
- Mentored junior marketers in best practices, fostering professional development within the department.
- Managed public relations efforts to maintain a positive brand image and foster strong relationships with media outlets.
- Established rigorous performance metrics to evaluate campaign success and inform future decision-making processes.
- Drove lead generation efforts through targeted paid search campaigns and optimized SEO strategies.
- Conducted comprehensive market research to identify emerging trends and opportunities for business growth.
- Planned and executed events and marketing programs to increase qualified leads.
- Communicated marketing strategy and campaign performance to verify alignment with corporate sales objectives.
- Analyzed consumer usage patterns to identify trends and target key demographics.
- Collaborated with developers, advertisers and production managers to market products and services.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
Education
No Degree - Business Management
SMK Bingkor Keningau
SabahSkills
Marketing analytics
Timeline
Senior Marketing Executive
Platinum Club Subang Jaya.
06.2009 - Current
No Degree - Business Management
SMK Bingkor Keningau