Michelle Lim

Media Relations & Communication:

• Strategically managed media relations and publicity efforts which involved organising press events, placing key messages for favorable coverage, and fostering strong relationships with media outlets.
• Coordinated and composed compelling editorial content for diverse media channels, aligning with organizational objectives, overseeing internal and external communications production, and conducting thorough monitoring and analysis of media value indices to optimize strategies.[RLC[1]

Award Submissions and publications:

• Key driver in the production of UEM Sunrise's 2021 and 2022 Integrated Annual Report, managing the tender process, coordinating photography sessions, and facilitating cross-departmental interactions. This resulted in winning the silver NACRA award and ARA award, showcasing our dedication to excellence.
• Initiated and led the in-house creation of the submission for The Edge Malaysia Property Excellence Awards, leading to UEM Sunrise's prestigious 7th place ranking. Coordinated submissions for numerous other awards including The Star Property Award, Malaysia Developer Award, PropertyGuru Asia Awards Malaysia with iProperty, NACRA Awards,Putra Brand Award and Australasian Reporting Awards 2022

• Coordinated the production of 'U-Event', a monthly newsletter spotlighting Kuala Lumpur and Iskandar Puteri activities for UEMS communities, bolstering engagement and awareness
• Played a pivotal role in the development of the new corporate website, engaging external agencies to overhaul website content, design, and layout
• Spearheaded the compilation and upload of updated project details, corporate information, UEMS communities' events, pricing, and visuals onto the revamped website.

• Coordinated administrative tasks, including database maintenance, budget management, correspondence preparation, and report generation for the department.