Nur Sufiah Zahari
Summary
Versatile PR professional specializing in media relations, skilled in cultivating lasting relationships with journalists to secure impactful coverage. Excels in managing multiple campaigns under pressure while maintaining organisation and adaptability in fast-paced environments, consistently delivering exceptional results. Committed to continuous growth and passionate about leveraging expertise to create meaningful impact in every project.
Overview
2
2
years of professional experience
Work History
PR and Social Media Executive
Word Of Mouth Communications Sdn Bhd
01.2025 - Current
- Served as the primary liaison for the Skechers account, while supporting campaigns for NAIIAN, Kiztopia, and Sam Edelman, driving brand visibility and engagement across diverse markets.
- Orchestrated PR campaigns for leading lifestyle and fashion brands, ensuring seamless execution and impactful results under tight timelines.
- Executed media seeding initiatives to boost product visibility and build strong relationships with key media contacts.
- Developed and maintained media lists for events and seeding activities, ensuring accurate and updated contacts for effective outreach.
- Crafted and disseminated press releases, media alerts, feature articles, and coordinated interview opportunities, securing coverage in top-tier publications.
- Produced management speeches and emcee scripts for high-profile events, ensuring brand alignment and engaging delivery.
- Invited and managed nano to mid-tier influencers for brand events, amplifying campaign reach and engagement through curated partnerships.
Public Relations Intern
S+L Public Relations Worldwide Sdn Bhd
02.2024 - 07.2024
- Conducted media monitoring and made media calls for various events, launches, and campaigns, ensuring comprehensive coverage and engagement.
- Sought out and liaised with Key Opinion Leaders to pitch projects and secure their involvement, negotiating rates for launches and campaigns.
- Contributed in developing and pitching content for campaigns, contributing creative ideas and strategies to enhance public relations efforts.
- Compiled and maintained media lists, ensuring accurate and up-to-date contact information for effective outreach.
- Drafted media invitations, press releases, feature articles, and speeches, ensuring clear and persuasive communication.
- Translated press releases into Bahasa Malaysia (BM), ensuring accurate and culturally appropriate communication.
Education
Bachelor Of Mass Communication (Hons) - Public Relations
Universiti Teknologi Mara (UiTM) Kampus Alor Gajah
01.2024
Diploma - Communication and Media
Universiti Teknologi Mara (UiTM) Kampus Rembau
01.2022
Skills
- Google Workspace: Docs (Excellent), Slides (Excellent), Sheets (Excellent)
- Video Editing: Capcut (Excellent), Premier Pro (Good)
- Languages: Bahasa Malaysia (Native), English (Native)
- Soft Skills: Persuasion, Negotiation, Adaptability, Media and KOL Relations
Timeline
PR and Social Media Executive
Word Of Mouth Communications Sdn Bhd
01.2025 - Current
Public Relations Intern
S+L Public Relations Worldwide Sdn Bhd
02.2024 - 07.2024
Diploma - Communication and Media
Universiti Teknologi Mara (UiTM) Kampus Rembau
Bachelor Of Mass Communication (Hons) - Public Relations
Universiti Teknologi Mara (UiTM) Kampus Alor Gajah
EXTRACURRICULAR
- Multimedia Exco [TikTok], IPRMSA Melaka Chapter (2023–2024): Managed TikTok account, produced creative event content, and enhanced brand image through engaging multimedia strategies.
- Project Leader, IPRMSA Induction Day (2023): Led event planning, budgeting, logistics, and social media visibility, ensuring smooth execution and stakeholder approval.
- Head of Publicity, Final Year Project (2021): Designed and implemented a 6-week social media strategy, driving engagement through consistent Instagram content and interactive visual
References
Available upon request.