LAURA WAH YAN LOW

• Opened new counter at IOI City Mall to enhance brand presence. Managed total of 10 counters across Malaysia, including KL, Putrajaya, and Johor. Oversaw partnerships with retailers such as Parkson, Isetan, Sogo, and Aeon. Coordinated master class private events to engage clientele and showcase products.

Monitored retail sales performance and operational KPIs across multiple brands and locations. Prepared weekly and monthly performance reports to facilitate management decision-making. Supported quarterly business planning and sales forecasting activities. Coordinated with retail, marketing, finance, and supply chain teams for commercial initiative execution. Tracked campaign performance, sales targets, and retail productivity metrics. Maintained data accuracy and ensured operational compliance across reporting systems. Generated business insights through comprehensive sales and distribution analysis. Streamlined reporting efficiency by implementing structured KPI tracking and Excel-based dashboards.

Managed daily store operations to ensure exceptional customer experiences and compliance with standards. Led and supervised store team to meet sales and service objectives. Monitored sales performance, conversion rates, and key retail KPIs. Conducted sales analysis and implemented plans to enhance store performance. Managed inventory control, including stock replenishment and shrinkage prevention. Supported recruitment, onboarding, coaching, and performance development of team members. Coordinated visual merchandising and executed promotional campaigns successfully. Contributed consistently to achievement of sales targets and KPI objectives.