Kiruba Tinakararajan
Business Development Manager (B2B Experience)
Rawang, Selangor,10
Summary
Accomplished Business Development Manager with over 5 years of experience in driving market expansion and sales growth in the food and beverage industry, specializing in B2B. Proven expertise in developing strategic sales initiatives, managing distributor relationships, and launching new products in Southeast Asian markets. Strong financial acumen, including P&L management, forecasting, and cost planning. Adept at identifying market opportunities, negotiating deals, and building long-lasting partnerships. Fluent in English, with a keen understanding of regional market dynamics in countries like Malaysia, Thailand, Vietnam, and Singapore.
Overview
8
8
years of professional experience
5
5
years of post-secondary education
3
3
Certifications
Work History
Business Development Manager
Uno Nutrition Malaysia & Singapore
6 2020 - Current
- Spearheaded market expansion efforts in Southeast Asia, securing partnerships with distributors and wholesalers, increasing sales revenue by 11% during the COVID-19 period.
- Developed and implemented strategic sales plans, achieving sales targets and increasing revenue by 6% in 2023 through precise forecasting, raw material cost management, and building customer relationships.
- Utilized business analytics tools to optimize sales forecasting and market analysis, ensuring a data-driven approach to target high-potential markets and improve distributor performance.
- In 2023, initiated the launch of ready-to-drink beverage products for B2C markets for 2025, overseeing all aspects of financial planning, including P&L, forecasting, and cost considerations, positioning the brand for success in the competitive beverage market.
- Fostered relationships with key distributors and manufacturers in Malaysia, Hong Kong, Vietnam, Thailand and China, achieving continuous sales growth and creating collaborative strategies to optimize market penetration and product visibility.
- Mentored and developed a high-performing business development team, fostering a culture of collaboration and innovation that led to a consistent overachievement of sales targets
Senior R&D Product Innovation cum Nutritionist
Uno Nutrition Malaysia & Singapore
2019.01 - 2020.05
- Led cross-functional teams to successfully launch 6 new products in the private branding division, increasing company revenue by 15% from existing customers.
- Collaborated with clients on product concept development, regulatory compliance, and commercial launch strategies for food products in Malaysia and other Asian markets.
- Established standard operating procedures for new product development, streamlining processes for faster go-to-market timelines.
New Product Development Technologist
The Chia Co
2017.12 - 2018.09
- Developed dairy-free yogurt alternatives, managing the entire product lifecycle from concept to production, contributing to the company's expansion in the health food sector.
- Conducted market research and competitor analysis to identify innovative raw materials and optimize product formulations for commercial success.
Campus Brand Manager
Danone
2017.01 - 2018.06
- Promoted Danone’s graduate program at university events and career fairs, increasing student engagement and awareness of opportunities in the nutrition and food sectors.
Education
Master of Science Food Production Management -
University of Nottingham
2017.04 - 2018.04
BSc (Hons) in Nutrition Sciences -
University of Nottingham
Nottingham,UK 2013.01 - 2017.04
Skills
Market Expansion & B2B Sales
Product Launch & Innovation
Financial Forecasting & P&L Management
Distributor & Wholesaler Relationship Management
Strategic Planning & Negotiation
Cross-Functional Team Leadership
Nutrition & Food Safety Expertise
Fluent in English
Certification
Business Analytics: Decision Making Using Data
Accomplishments
- Increased sales by 6% in 2023 by leveraging financial forecasting and strategic planning.
- Launched 6 new products from 3 leads, achieving RM300k per order in 2021 and expanding into Hong Kong, China, and Malaysia markets.
- Maintained an 89% accuracy in sales forecasting during 2020, leading to an 11% increase in revenue during the pandemic.
- Successfully formulated 3 new nutritional supplements, generating RM700k in sales in 2019.
Languages
English
Malay
Timeline
Senior R&D Product Innovation cum Nutritionist
Uno Nutrition Malaysia & Singapore
2019.01 - 2020.05
New Product Development Technologist
The Chia Co
2017.12 - 2018.09
Master of Science Food Production Management -
University of Nottingham
2017.04 - 2018.04
Campus Brand Manager
Danone
2017.01 - 2018.06
BSc (Hons) in Nutrition Sciences -
University of Nottingham
2013.01 - 2017.04
Business Development Manager
Uno Nutrition Malaysia & Singapore
6 2020 - Current
Business Analytics: Decision Making Using Data
FSSC 22000 Internal Auditor
CIEH Level 2 Award in Food Safety
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