MUHAMMAD IDZAT BIN ISHAK
Bandar Puncak Alam
Summary
Results-driven Business Development Manager with a successful history at ELM Lighting, focusing on innovative solar solutions. Demonstrated ability in B2B sales and contract negotiation, achieving sustained year-over-year growth. Proficient in cross-functional teamwork and strategic planning, enhancing profitability and client engagement in challenging environments.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Business Development Manager
ELM Lighting Sdn Bhd
08.2019 - Current
- Company Overview: Manufacturer of Industrial & Commercial Lighting Solutions
- Spearheaded the successful market introduction of hybrid and smart solar streetlights, positioning ELM Lighting as a pioneer in this niche.
- Managed and expanded a strategic sales territory covering Selangor, KL, Perak, and Pahang, with consistent YoY sales growth and recognition as Top Salesperson (2020–2023).
- Built and maintained key accounts with M&E consultants, contractors, local authorities (JKR & Majlis), and private developers.
- Responded to complex RFP/RFQs for government and private sector projects, delivering tailored lighting proposals backed by technical site assessments.
- Drove competitive analysis and product strategy, working with cross-functional teams to align offerings with customer requirements and regulatory standards.
- Led sales process improvement projects, contributing to digital transformation through CRM system enhancement and Excel dashboard utilization.
- Contributed to pricing strategies and margin evaluation to improve profitability and product performance.
- Conducted annual skill matrix reviews and employee performance evaluations for the sales team, contributing to productivity improvements and training needs identification.
- Played a key role in ISO 9001:2015 internal quality audits and participated in agenda setting for management review meetings.
- Manufacturer of Industrial & Commercial Lighting Solutions
Cloud Sales Consultant
Infinity Consulting Technology
09.2018 - 08.2019
- Company Overview: Cloud Disaster Recovery Services
- Initiated sales planning and identified new business opportunities in cloud disaster recovery.
- Promoted DR solutions through cold calls, email campaigns, and networking.
- Assessed client infrastructure for cloud readiness and proposed tailored solutions.
- Responded to RFQ/RFPs and handled customer inquiries and complaints.
- Cloud Disaster Recovery Services
Sales Executive
Impressive Communication Sdn Bhd
09.2016 - 09.2018
- Company Overview: Information Technology Integration Company
- Handled tender preparation, project costing, and proposal development for GLC and GOV clients.
- Engaged in end-to-end solution selling, including RFI/RFQ/RFP response and vendor negotiation.
- Maintained client and principal partner relationships to ensure successful project delivery.
- Information Technology Integration Company
Sales Executive
SKB Shutter Corporation Berhad
10.2014 - 08.2016
- Company Overview: Manufacturer of Roller Shutters & Storage Systems
- Prepared costings, quotations, and coordinated delivery for industrial shutter systems.
- Conducted site visits and tailored product recommendations to client specifications.
- Managed sales reports and coordinated marketing efforts.
- Manufacturer of Roller Shutters & Storage Systems
Global Event Executive
Rexpo Central Sdn Bhd
11.2013 - 10.2014
- Company Overview: Global Event Solutions Company
- Coordinated local and international event logistics, marketing, and post-event reporting.
- Supported event delegation management, scheduling, and execution planning.
- Global Event Solutions Company
Education
B.A. (Hons) - Law and Commerce
Management and Science University
Shah Alam, Selangor01.2013
Skills
- Business Development & Strategy
- B2B Sales & Government Tendering
- Market Expansion & New Product Launches
- Key Account & Channel Partner Management
- Go-to-Market Strategy (GTM)
- Smart Lighting & Solar Hybrid Solutions
- Contract Negotiation & Profitability Strategy
- LED & Solar Lighting Systems
- Smart Lighting Controls (DALI, Zigbee, KNX)
- Regulatory Compliance (RoHS, CE, LEED)
- EPC & M&E Consultant Engagement
- Public & Municipal Sector Sales
- Sales Forecasting & Target Achievement
- Proposal/Tender (RFQ/RFP) Response Management
- CRM & Sales Tools (Salesforce, Zoho, Excel-based dashboards)
- Product Lifecycle & Margin Analysis
- Distributor & Dealer Network Development
- Team Leadership & Cross-functional Collaboration
- Performance Reviews & KPI Tracking
- Internal Audit & ISO 9001:2015 Compliance
- Project Management (Familiarity with PMP principles)
- Change Management & Continuous Improvement
- Data-Driven Sales Strategy & Analysis
- Familiarity with Power BI and Excel Dashboards
- CRM Digitization Initiatives
- Business Intelligence Reporting (Basic)
- Executive Reporting & Client Presentations
- Public Sector Liaison
- Regional and Multicultural Communication
- C-Level Negotiation & Relationship Management
Accomplishments
- Top salesperson – ELM Lighting Sdn Bhd (2020, 2021, 2022, 2023)
- Successfully introduced and sold Malaysia's first hybrid and smart solar streetlight product line
Languages
- English, Advanced
- Bahasa Melayu, Native
Certification
- NIOSH Certification
References
References available upon request.
Timeline
Business Development Manager
ELM Lighting Sdn Bhd
08.2019 - Current
Cloud Sales Consultant
Infinity Consulting Technology
09.2018 - 08.2019
Sales Executive
Impressive Communication Sdn Bhd
09.2016 - 09.2018
Sales Executive
SKB Shutter Corporation Berhad
10.2014 - 08.2016
Global Event Executive
Rexpo Central Sdn Bhd
11.2013 - 10.2014
B.A. (Hons) - Law and Commerce
Management and Science University
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