Kiranpreet Kaur
Marketing Executive
Batu Caves
Summary
Dynamic Marketing Executive with a strong academic background and hands-on internship experience, seeking a position in the marketing department to leverage my skills in creating and implementing innovative digital strategies. I am committed to increasing brand awareness and developing customer-centric communication initiatives while collaborating effectively across departments to meet marketing design and digital requirements.
Overview
2
2
years of professional experience
6
6
years of post-secondary education
Work History
Marketing Executive
California Business Group
04.2025 - Current
- Managing and executing comprehensive marketing strategies across diverse sectors, including the food and beverage industry (The Italy Coffee, Arabian B Restaurant) and education (California KL Language Academy).
- Responsibilities encompass creating captivating content for social media platforms, both online and offline, and implementing targeted promotion strategies to drive brand awareness and customer engagement.
- Proficient in leveraging Google Analytics to analyze data, optimize digital marketing efforts, and improve campaign performance.
- Skilled in planning and executing offline marketing initiatives, including event planning, logistics, vendor coordination, on-site management, and print advertising to support overall marketing goals.
- Implementing targeted promotion strategies to drive brand awareness and customer engagement
- Leveraging Google Analytics to analyze data, optimize digital marketing efforts, and improve campaign performance
- Communicated marketing strategy and campaign performance to verify alignment with corporate sales objectives.
- Launched marketing activities for new product lines and market penetration.
- Identified target audiences and devised campaigns to match target demographics and optimize results.
- Conducted market research to identify new opportunities and target markets.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Coordinated appointments and meetings for marketing director with 5 active projects.
Marketing Executive (3 Month - Contract)
delhi Royale
01.2024 - 05.2024
- Created captivating content to engage target audiences and implemented promotion strategies
- Utilized Google Analytics to analyze data and optimize digital marketing strategies, managing offline marketing efforts like event planning and print advertising
- Planned and executed events and marketing programs to increase qualified leads.
- Collaborated closely with sales teams to ensure alignment between promotional activities and revenue goals.
- Analyzed market trends to identify new opportunities for growth, driving the expansion into untapped markets.
- Developed and implemented targeted digital strategy to improve business performance.
- Oversaw 3 -person marketing team, promoting continuous improvement, enhancing processes and reducing costs as head of highly efficient and profitable group.
Internship
The Bao Guys
10.2020 - 08.2021
- Planned and executed events, handling logistics and on-site management, contributed creative ideas in brainstorming sessions
- Analyzed problems and worked with teams to develop solutions.
- Contributed to a positive team environment by collaborating with fellow interns on group projects and presentations.
- Gained valuable experience working within a specific industry, applying learned concepts directly into relevant work situations.
- Supported staff members in their daily tasks, reducing workload burden and allowing for increased focus on higher-priority assignments.
Customer Service Representative
Shopee
06.2020 - 08.2020
- Company Overview: Kuala Lumpur, Malaysia
- Managed high-stress situations effectively, maintaining professionalism under pressure while resolving disputes or conflicts.
- Handled escalated calls efficiently, finding satisfactory resolutions for both customers and the company alike.
- Responded to customer requests for products, services, and company information.
- Maintained detailed records of customer interactions, ensuring proper follow-up and resolution of issues.
- Developed strong product knowledge to provide informed recommendations based on individual customer needs.
- Resolved customer complaints with empathy, resulting in increased loyalty and repeat business.
- Exceeded performance metrics consistently, earning recognition as a top performer within the team.
- Led quarterly customer service meetings to review performance and set goals for improvement.
- Managed approximately 150 incoming calls, per day from buyers and sellers.
- Kuala Lumpur, Malaysia
Internship
Retro Event Creation
06.2020 - 08.2020
- Company Overview: Kuala Lumpur, Kuala Lumpur
- Contributed to various facets of event planning and execution, assisting in logistics, vendor coordination, and on-site management
- Contributed to a positive team environment by collaborating with fellow interns on group projects and presentations.
- Sorted and organized files, spreadsheets, and reports.
- Prepared project presentations and reports to assist senior staff.
- Developed organizational skills through managing multiple tasks simultaneously while adhering to strict deadlines.
- Kuala Lumpur, Kuala Lumpur
Education
Bachelor - Communication (Hons)
UNITAR International University
Kelana Jaya, Selangor 05.2021 - 11.2024
Diploma - Mass Communication
ERICAN College
05.2018 - 05.2020
Skills
Timeline
Marketing Executive
California Business Group
04.2025 - Current
Marketing Executive (3 Month - Contract)
delhi Royale
01.2024 - 05.2024
Bachelor - Communication (Hons)
UNITAR International University
05.2021 - 11.2024
Internship
The Bao Guys
10.2020 - 08.2021
Customer Service Representative
Shopee
06.2020 - 08.2020
Internship
Retro Event Creation
06.2020 - 08.2020
Diploma - Mass Communication
ERICAN College
05.2018 - 05.2020
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