Kiranpreet Kaur
Marketing Executive
Batu Caves
Summary
Dynamic Marketing Executive with a strong academic background and hands-on internship experience, seeking a position in the marketing department to leverage my skills in creating and implementing innovative digital strategies. I am committed to increasing brand awareness and developing customer-centric communication initiatives while collaborating effectively across departments to meet marketing design and digital requirements.
Overview
2
2
years of professional experience
6
6
years of post-secondary education
Work History
Marketing Executive
California Business Group
04.2025 - Current
- Managing and executing comprehensive marketing strategies across diverse sectors, including the food and beverage industry (The Italy Coffee, Arabian B Restaurant) and education (California KL Language Academy).
- Responsibilities encompass creating captivating content for social media platforms, both online and offline, and implementing targeted promotion strategies to drive brand awareness and customer engagement.
- Proficient in leveraging Google Analytics to analyze data, optimize digital marketing efforts, and improve campaign performance.
- Skilled in planning and executing offline marketing initiatives, including event planning, logistics, vendor coordination, on-site management, and print advertising to support overall marketing goals.
- Implementing targeted promotion strategies to drive brand awareness and customer engagement
- Leveraging Google Analytics to analyze data, optimize digital marketing efforts, and improve campaign performance
- Communicated marketing strategy and campaign performance to verify alignment with corporate sales objectives.
- Launched marketing activities for new product lines and market penetration.
- Identified target audiences and devised campaigns to match target demographics and optimize results.
- Conducted market research to identify new opportunities and target markets.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Coordinated appointments and meetings for marketing director with 5 active projects.
Marketing Executive (3 Month - Contract)
delhi Royale
01.2024 - 05.2024
- Created captivating content to engage target audiences and implemented promotion strategies
- Utilized Google Analytics to analyze data and optimize digital marketing strategies, managing offline marketing efforts like event planning and print advertising
- Planned and executed events and marketing programs to increase qualified leads.
- Collaborated closely with sales teams to ensure alignment between promotional activities and revenue goals.
- Analyzed market trends to identify new opportunities for growth, driving the expansion into untapped markets.
- Developed and implemented targeted digital strategy to improve business performance.
- Oversaw 3 -person marketing team, promoting continuous improvement, enhancing processes and reducing costs as head of highly efficient and profitable group.
Internship
The Bao Guys
10.2020 - 08.2021
- Planned and executed events, handling logistics and on-site management, contributed creative ideas in brainstorming sessions
- Analyzed problems and worked with teams to develop solutions.
- Contributed to a positive team environment by collaborating with fellow interns on group projects and presentations.
- Gained valuable experience working within a specific industry, applying learned concepts directly into relevant work situations.
- Supported staff members in their daily tasks, reducing workload burden and allowing for increased focus on higher-priority assignments.
Customer Service Representative
Shopee
06.2020 - 08.2020
- Company Overview: Kuala Lumpur, Malaysia
- Managed high-stress situations effectively, maintaining professionalism under pressure while resolving disputes or conflicts.
- Handled escalated calls efficiently, finding satisfactory resolutions for both customers and the company alike.
- Responded to customer requests for products, services, and company information.
- Maintained detailed records of customer interactions, ensuring proper follow-up and resolution of issues.
- Developed strong product knowledge to provide informed recommendations based on individual customer needs.
- Resolved customer complaints with empathy, resulting in increased loyalty and repeat business.
- Exceeded performance metrics consistently, earning recognition as a top performer within the team.
- Led quarterly customer service meetings to review performance and set goals for improvement.
- Managed approximately 150 incoming calls, per day from buyers and sellers.
- Kuala Lumpur, Malaysia
Internship
Retro Event Creation
06.2020 - 08.2020
- Company Overview: Kuala Lumpur, Kuala Lumpur
- Contributed to various facets of event planning and execution, assisting in logistics, vendor coordination, and on-site management
- Contributed to a positive team environment by collaborating with fellow interns on group projects and presentations.
- Sorted and organized files, spreadsheets, and reports.
- Prepared project presentations and reports to assist senior staff.
- Developed organizational skills through managing multiple tasks simultaneously while adhering to strict deadlines.
- Kuala Lumpur, Kuala Lumpur
Education
Bachelor - Communication (Hons)
UNITAR International University
Kelana Jaya, Selangor 05.2021 - 11.2024
Diploma - Mass Communication
ERICAN College
05.2018 - 05.2020
Skills
Microsoft Office (Word, Excel, Power Point)
Canva & Capcut
Marketing plan development
Social media engagement
Campaign planning
Strategic thinker
Media planning
Team collaboration
Product launches
Global marketing
Advertising
Branding
Research
Event planning
Timeline
Marketing Executive
California Business Group
04.2025 - Current
Marketing Executive (3 Month - Contract)
delhi Royale
01.2024 - 05.2024
Bachelor - Communication (Hons)
UNITAR International University
05.2021 - 11.2024
Internship
The Bao Guys
10.2020 - 08.2021
Customer Service Representative
Shopee
06.2020 - 08.2020
Internship
Retro Event Creation
06.2020 - 08.2020
Diploma - Mass Communication
ERICAN College
05.2018 - 05.2020