KianSin Yap

• Managing direct sales team for both cardiac surgery and peripheral vascular portfolio.
• Cover various market segments inclusive of Cardiothoracic Surgeon, Perfusionist, Vascular Surgeon, Intervention Radiologist, Cardiac Anesthesiologist.
• Distributor management
• Expanding market share
• KOL development and management
• Hiring and coaching sales team
• Work closely with multiple internal stake holders
• P&L management

Achievements

• Year 2022, achieved 116% vs target, 27% above LY
• Year 2023, achieved 125% vs target, 35% above LY

• Managing sales and marketing for various product lines which include hospital medical devices, equipment and consumables.
• Develop new market segment
• Manage and re-strategize sales channel through distribution
• P& L management
• Coaching and mentoring sales representatives

Achievements

• Sales target 100% achieved in 2017 – 2018

• Managing various product portfolio which include prenatal, neonatal, molecular diagnostics, nucleic acid separation system and infectious disease testing.
• Cross project management with other leading healthcare company eg : Luminex and Waters
• Business and market development
• Developing and managing customers and key opinion leader
• Building up market awareness together with partner company
• Liaising and coordinating project with colleagues regionally
• Managing distributor/dealer

Achievements

• 95% sales achievement in year 2013 & 2014
• Business revenue growth 3x (from 2012-2014)
• Established important KOL in molecular and nucleic acid extraction

Managing group of products (quality control materials) with yearly sales revenue of RM8 million

Marketing strategies planning and execution

P&L management

Planning yearly budget

• Supervising & mentoring sales team
• Macro sales analysis & management into each account
• Assist sales person to identify untapped market and sales opportunity
• Provide training to staff on product knowledge and selling skill
• Inventory management
• Cultivate and maintain relationship with client and Key Opinion Leader
• Provide technical support on product related issues to client

Achievements

Successfully grew the products sales revenue 5x (from 2006 to 2011).

Strong double digit growth YoY, 82% (2006), 45% (2007), 28% (2008), 24% (2009), 17% (2010) and 23% (2011).

Strengthening market leader position by capturing ~65% of the total market share.

• Product management for group products which include Chemistry Reagent, Chemistry Instrument, Quality Control Products, External Quality Assessment Program, Diabetes and Hemoglobinopathy Diagnosis System
• Area sales management for state of Johor

Achievements

• Achieved yearly sales target by products & area