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Timeline
OI CHENG LEE
Sales Manager
Miri
Summary
Dynamic sales leader with a proven track record at Natural Health Farm Marketing, excelling in team management and relationship building. Achieved consistent revenue growth through data-driven decision making and motivational leadership, fostering a high-performance culture. Recognized for exceptional sales strategy development, driving customer satisfaction and loyalty.
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Overview
25
25
years of professional experience
1
1
Certification
4
4
Languages
Work History
SALES LEADER
NATURAL HEALTH FARM MARKETING SDN BHD
06.2024 - Current
Led a high-performing sales team, providing motivation and guidance to exceed targets consistently.
Negotiated contracts with service providers and customers to achieve profitability goals.
Mentored junior sales representatives on best practices for closing deals effectively while maintaining client satisfaction levels.
Cultivated a winning sales culture that fostered teamwork, motivation, and shared success among team members.
Coordinated solutions for new and existing customers to meet unmet needs and resolve various issues.
Developed multiple sales strategies to address range of project and customer types.
Provide Beauty Service and Head Therapy Service for existing and walk in customer.
Create Sales Event for team members to achieve target in Miri Outlet.
Achieved sales metrics consistently by creating SMART goals based on available sales data.
Collaborated with marketing teams to develop promotional materials, increasing brand visibility and awareness in targeted markets.
Delivered exceptional customer service by addressing concerns promptly and proactively offering solutions to issues that arose during complex transactions.
Developed strong client relationships for sustained business growth and customer satisfaction.
Maximized lead generation efforts through targeted prospecting campaigns in collaboration with marketing teams.
Served customers with knowledgeable, friendly support at every stage of shopping and purchasing.
CEO
AA PHARMA GO PLUS RESOURCES
01.2022 - 12.2024
Developed key operational initiatives to drive and maintain substantial business growth.
Built productive relationships with industry partners and competitors to support strategic business objectives.
Drove profitability with thorough financial analysis and strategic decisionmaking.
Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
Established new revenue streams by identifying market opportunities and launching innovative products or services.
Developed a high-performance executive team for improved productivity and efficiency.
Created a positive work culture, resulting in increased employee satisfaction and retention rates.
Streamlined business processes, resulting in increased operational efficiency across all departments.
Achieved company growth by implementing strategic plans and streamlining operations.
CO FOUNDER
GOOGOOD AQUATECH SDN BHD
02.2020 - 12.2021
Self-motivated, with a strong sense of personal responsibility.
Excellent communication skills, both verbal and written.
Proven ability to learn quickly and adapt to new situations.
Skilled at working independently and collaboratively in a team environment.
Managed time efficiently in order to complete all tasks within deadlines.
Passionate about learning and committed to continual improvement.
Worked well in a team setting, providing support and guidance.
Assisted with day-to-day operations, working efficiently and productively with all team members.
Worked effectively in fast-paced environments.
MANAGING DIRECTOR
MIRI BAMBOO HOUSE
02.2017 - 12.2019
Strengthened client relationships with regular communication, timely project delivery, and high-quality services.
Delivered consistent revenue growth by identifying new business opportunities and expanding service offerings.
Developed comprehensive business plans, outlining long-term goals and actionable steps toward success.
Oversaw operations and provided corrective feedback to achieve daily and long-term goals.
Increased overall company performance by implementing strategic management initiatives and streamlining operations.
Managed risk effectively by instituting comprehensive mitigation strategies across the organization''s operations.
Expanded market presence through successful negotiation of key partnerships and acquisitions.
Improved decision-making processes, implementing data analytics tools that provided actionable insights across departments.
Trained and guided team members to maintain high productivity and performance metrics.
SALES ADVISOR
SIME DARBY AUTO CONNEXION SDN BHD
01.2014 - 12.2016
Increased sales by offering advice on purchases and promoting additional products.
Listened to customer details and offered matching solutions to meet wide range of requirements.
Collaborated with team members to achieve monthly sales goals and improve overall performance.
Assisted customers with after-sales support, resolving issues quickly and maintaining high satisfaction levels.
Created customized solutions for clients'' unique needs, resulting in enhanced customer loyalty.
Increased sales by establishing rapport with customers and identifying their needs.
Provided expert product knowledge to customers, leading to informed purchasing decisions and increased satisfaction levels.
Developed long-lasting client relationships by providing exceptional customer service.
Met with customers to discuss and ascertain needs, tailor solutions and close deals.
Selected correct products based on customer needs, product specifications and applicable regulations.
SALES CONSULTANT
NAZA KIA MALAYSIA SDN BHD
11.2010 - 12.2014
Advised clients on appropriate product selections based on their unique needs, ensuring optimal satisfaction levels upon purchase.
Used consultative sales techniques to understand customer needs and recommend relevant products and services.
Responded to telephone and in-person requests for information.
Provided sales and customer service assistance to walk-in traffic
Developed long-lasting client relationships by consistently exceeding expectations with exceptional service.
Boosted customer satisfaction by providing personalized consultations and tailored product recommendations.
Followed up with existing customers to provide additional support and address concerns.
Streamlined sales processes to improve efficiency, leading to quicker deal closings and increased productivity.
Contributed to a positive work environment by supporting fellow Sales Consultants in achieving their individual goals and targets.
Set and achieved company defined sales goals.
2011 Top Sales Consultant of Whole Malaysia Branch
2012 Top Sales Consultant of Whole Malaysia Branch
2013 Top Sales Consultant of Whole Malaysia Branch
Sales Executive
3M APPLE AUTO SDN BHD
01.2009 - 08.2010
Achieved sales goals and service targets by cultivating and securing new customer relationships.
Boosted sales revenue by cultivating strong client relationships and implementing effective sales strategies.
Delivered exceptional customer service, resulting in a high percentage of repeat business and client referrals.
Developed key partnerships, resulting in increased lead generation and cross-selling opportunities.
Improved product offerings by gathering customer feedback and working closely with product development team.
Secured new clients by developing and implementing strategic sales plans that focused on target industries.
SALES COORDINATOR
SIEMENS PTE LTD
01.2004 - 02.2008
Maintained accurate records of all sales activities, including contracts, proposals, quotes, follow-ups, and customer communications.
Worked closely with the sales team to prioritize tasks, set goals, and allocate resources efficiently; resulting in increased productivity and revenue.
Supported sales team members in achieving individual goals and targets through coaching, mentoring, and guidance.
Streamlined sales processes for improved efficiency and customer satisfaction.
Coordinated product demonstrations to showcase key features for sales prospects.
Organized trade shows, conferences, and networking events to increase brand exposure and generate leads.
Informed customers of promotions to increase sales productivity and volume.
Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
Developed and maintained strong working relationships with professionals within assigned territory.
Maintained current knowledge of evolving changes in marketplace.
Recorded accurate and efficient records in customer database.
Kept detailed records of daily activities through online customer database.
PERSONAL ASSISTANT
MAA ASSURANCE ( AGENCY )
11.2002 - 12.2003
Responded to emails and other correspondence to facilitate communication and enhance business processes.
Assisted in the preparation of presentations and reports, contributing to well-informed decision making.
Oversaw personal and professional calendars and coordinated appointments for future events.
Maintained confidentiality and discretion while handling sensitive information relevant to company operations.
Monitored expenses closely, maintaining an organized filing system for easy access to financial records.
Aided executive in personal tasks such as scheduling appointments or running errands when needed.
Maintained appropriate filing of personal and professional documentation.
INVOICING CLERK
EVERRISE KUCHING
01.2001 - 06.2002
Prepared and mailed invoices to customers, processed payments, and documented account updates.
Reduced errors in billing by meticulously reviewing invoices for accuracy and consistency.
Facilitated strong relationships with external vendors through clear communication regarding invoice inquiries or concerns.
Supported company growth by managing a high volume of invoices during peak periods without compromising quality or timeliness.
Maintained up-to-date client information in the invoicing system, reducing delays due to incorrect data.
Managed confidential client information securely while maintaining organized records for auditing purposes.
Managed purchase order closeout in alignment with project processes.
Education
BBA - BACHELOR OF BUSINESS ADMINISTRATION
UNIVERSITY PUTRA MALAYSIA
KUCHING SARAWAK
04.2001 -
High School Diploma -
POLYTECHNIC KUCHING
KUCHING SARAWAK
04.2001 -
High School Diploma -
KBI INSTITUTE
Kuching, Sarawak, Malaysia
04.2001 -
Skills
Team management
Certification
CSP - Certified Sales Professional
Interests
AI MARKETING
READING, SINGING, DANCING, PLAY BADMINMTON, SWIMMING AND TRAVELLING
Having been awarded champion in singing competition on 2025
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