Samuel, Jia Hong Lim
Sales Manager
Petaling Jaya, Selangor
Summary
Results-driven Sales Manager with proven experience in managing distributor networks and optimizing sales pipelines. Skilled in monitoring distributors and sales team productivity, conducting product training for end users, and providing strategic support to official distributors through marketing materials and tailored product recommendations. Strong focus on driving market growth and maintaining brand integrity across assigned territories.
Overview
10
10
years of professional experience
4
4
Languages
Work History
Sales Manager (Malaysia)
SECA Asia Pacific Sdn.Bhd.
07.2025 - Current
- Successful in supporting distributors across the region, ensuring healthy sales pipelines and funnels.
- Achieve sales performance and team productivity related to seca products and brand activities.
- Conduct product training and demonstrations for end users to enhance product understanding and adoption.
- On premise sales and marketing support to official distributors, including promotional materials and tailored product recommendations.
Product Manager
Wellesta Healthcare (M) Sdn. Bhd.
07.2024 - 06.2025
- Successful in managing end-to-end product lifecycle for the O&G portfolio, including market analysis, product positioning, and strategic planning.
- Tender submission and awarded in 2024
- Develop and execute marketing strategies that increased brand awareness and drove 15% sales growth in competitive markets.
- Collaborate with cross-functional teams (medical, sales, regulatory affairs) to ensure successful product launches and compliance with regulatory standards.
Executive Senior Representative
Novo Nordisk (M)
05.2023 - 06.2024
- Awarded Best Sales Representative 2023 and Best MOE Access Project 2023 for exceptional performance.
- Successful product launch with access and purchase of Rybelsus into UMMC within 1 month of the drug listing meeting.
- Managed must win key accounts across UMMC, SJMC, KPI Damansara 1 & 2, and Columbia Asia PJ.
- Consistant achieving sales target with double digit growth YoY.
Senior Product Specialist
Novo Nordisk (M)
08.2020 - 05.2023
- Launch team for Ozempic
- Successfully listed & purchase of Ozempic within 3 months post-launch in UMMC
- Drove double digit growth for Ozempic YoY
- Initiated MOH/MOE Taskforce for GLP-1 portfolio to drive uptake and awareness.
Interim Sales Manager
Novo Nordisk (M)
06.2022 - 11.2022
- Led a team of 8 Sales Representatives, achieving 109% team sales growth and 116% personal sales growth in Q3 2022.
- Provided field coaching and support to sales representatives across Central, Southern, and East Malaysia.
- Collaborated with the GLP-1 leadership team to implement strategies for new product launches.
Senior Key Accounts Executive
Merck Sharp & Dohme (M) Sdn. Bhd.
11.2017 - 08.2020
Key Accounts Executive
Merck Sharp & Dohme (M) Sdn.Bhd.
07.2015 - 10.2017
Education
MBA, Master of Business Administration -
Anglia Ruskin University
UK07.2020
BSc Hons. - Biotechnology
Universiti Malaysia Sabah
11.2014
Skills
Territory sales strategy
Expertise in data-driven marketing strategies
Territory Sales Strategy & Optimization
Key Account Management (KAM)
Forecasting & Demand Planning
Data-Driven Marketing & Targeting
Sales Team Coaching & Development
Physician & HCP Engagement
Distributor & Stakeholder Management
Sales Performance Analysis
CRM & Sales Pipeline Management
Cross-Functional Collaboration (Marketing / Medical / Regulatory)
Awards & Achievements
Best Sales Representative 2023 – Novo Nordisk (M), Best MOE Access Project 2023 – Novo Nordisk (M), Scholarship Recipient: Young Researcher Trainee Programme, Chinese National Compound Library, Shanghai., Food Microbe Course – University Malaya Medical Faculty
Timeline
Sales Manager (Malaysia)
SECA Asia Pacific Sdn.Bhd.
07.2025 - Current
Product Manager
Wellesta Healthcare (M) Sdn. Bhd.
07.2024 - 06.2025
Executive Senior Representative
Novo Nordisk (M)
05.2023 - 06.2024
Interim Sales Manager
Novo Nordisk (M)
06.2022 - 11.2022
Senior Product Specialist
Novo Nordisk (M)
08.2020 - 05.2023
Senior Key Accounts Executive
Merck Sharp & Dohme (M) Sdn. Bhd.
11.2017 - 08.2020
Key Accounts Executive
Merck Sharp & Dohme (M) Sdn.Bhd.
07.2015 - 10.2017
BSc Hons. - Biotechnology
Universiti Malaysia Sabah
MBA, Master of Business Administration -
Anglia Ruskin University