Irene Yuon
Manager, Marketing & Media Communications, Sales & Marketing
Kuala Lumpur
Summary
Highly resourceful individual with extensive knowledge and experience in marketing and communications. Seeking a long-term position to contribute towards organizational growth and success. Adept at leveraging marketing strategies to drive brand awareness and increase customer engagement.
Overview
28
28
years of professional experience
5
5
years of post-secondary education
Work History
Marketing & Media Communications Manager
WCT Land Sdn Bhd
01.2018 - Current
- Formulate and implement effective marketing plans to enhance brand awareness and attract leads, directly impacting sales actions.
- Spearheaded digital awareness campaigns, generating over sales leads through Meta platforms.
- Secured 9 awards from PropertyGuru Awards 2023 and multiple recognitions from The Star MDA Awards 2024 and The Edge Property Awards
- Organized sales events,roadshow, and exhibitions resulting in leads and unit bookings
- Plan, organize, and execute product launches and marketing events, ensuring timely delivery and alignment with financial targets.
- Managed website content, CGIs, videos, and promotional materials for projects.
- Ensured regulatory compliance, including timely authority reporting, business license renewals, and permits.
- Mentored and guided a reduced team, streamlining processes for efficiency and effectiveness.
Manager, Brand & Communications
Great Eastern Life
10.2015 - 09.2016
- Developed and implemented sponsorship such as the Viper Challenge, product, and event campaigns to enhance brand awareness and profitability
- Managed creative agencies, internal stakeholders, and digital integrations to ensure campaigns aligned with brand strategies.
- Drafted press releases, managed corporate websites, and executed CSR fundraising events targeting children
Senior Executive, Marcom (Marketing & Financial Planning)
Public Mutual Sdn Bhd
01.2001 - 09.2015
- Designed and executed sales and recruitment campaigns to achieve business objectives
- Created and monitored marketing collateral, advertisements, and campaign mechanics
- Wrote press releases, newsletters, and corporate profiles, ensuring cohesive branding across platforms
Marketing Support Executive, Electronic Imaging Department
Tele Dynamics (Toshiba)
01.1999 - 12.2001
- Monitored product inventory using a Japanese inventory management system
- Organized sales training, conferences, and promotional material development
Management Trainee, Personal Care Department
Giant Hypermarket
03.1998 - 12.1998
- Coordinated the opening of a new outlet in Johor Bahru, managing purchasing and inventory for the Personal Care department
Volunteer
Amnesty International Australia
01.1997 - 12.1997
- Contributed to a major fundraising event by developing direct mail promotional literature and creating a database of potential supporters
Education
Bachelor of Management - Marketing Major
University of South Australia
01.1997 - 12.1997
Diploma in Business - undefined
HELP Institute
01.1995 - 12.1995
Certification in Financial Planning - Module 1
01.2005 - 12.2005
Unit Trust Examination - undefined
01.2001 - 12.2001
Private Retirement Scheme - Examination
01.2015 - 12.2015
Skills
Strong written and interpersonal communication skills
Adaptable
Establish priorities
Multitask
Work independently
Proactive in learning
Contributing to organizational growth
Confident
Committed to delivering within set timeframes
Marketing communications
Branding management
References
Available upon request.
Personal Information
- Date of Birth: 07/19/74
- Marital Status: Married
Timeline
Marketing & Media Communications Manager
WCT Land Sdn Bhd
01.2018 - Current
Manager, Brand & Communications
Great Eastern Life
10.2015 - 09.2016
Private Retirement Scheme - Examination
01.2015 - 12.2015
Certification in Financial Planning - Module 1
01.2005 - 12.2005
Senior Executive, Marcom (Marketing & Financial Planning)
Public Mutual Sdn Bhd
01.2001 - 09.2015
Unit Trust Examination - undefined
01.2001 - 12.2001
Marketing Support Executive, Electronic Imaging Department
Tele Dynamics (Toshiba)
01.1999 - 12.2001
Management Trainee, Personal Care Department
Giant Hypermarket
03.1998 - 12.1998
Volunteer
Amnesty International Australia
01.1997 - 12.1997
Bachelor of Management - Marketing Major
University of South Australia
01.1997 - 12.1997
Diploma in Business - undefined
HELP Institute
01.1995 - 12.1995
Similar Profiles
HEMALATHA A/P PACHAN HEMALATHA A/P PACHAN null
Account Executive at WCT MACHINERY SDN BHDAccount Executive at WCT MACHINERY SDN BHD
HADHRI IBRAHIMHADHRI IBRAHIM
CHIEF OPERATING OFFICER (COO) at UDA LAND SDN. BHD. (a subsidiary of UDA Holdings Bhd.)CHIEF OPERATING OFFICER (COO) at UDA LAND SDN. BHD. (a subsidiary of UDA Holdings Bhd.)
Nuralisa Armonie Binti MadarisNuralisa Armonie Binti Madaris
Assistant-Property Management at Naim Land Sdn. Bhd.Assistant-Property Management at Naim Land Sdn. Bhd.