Hamizatul Akmal Huzailing
Assistant Manager, Marketing (Market Research & Pricing Analytics)
Kuala Lumpur
Summary
Marketing and research professional with 8+ years of experience in market research, pricing analytics, business development, and property development strategy. Strong track record supporting end‑to‑end project cycles — from land assessment and feasibility studies to pricing strategy, launch planning, and post-launch performance analysis. Highly skilled in competitor research, data interpretation, and translating insights into commercially viable recommendations. Experienced in residential and commercial developments in both Malaysia and Vietnam.
Overview
12
12
years of professional experience
2
2
Languages
Work History
Assistant Manager / Senior Marketing Executive
Perdana ParkCity Sdn. Bhd.
07.2019 - Current
- Lead research and pricing analytics for residential and commercial developments across Klang Valley and Hanoi.
- Conduct market studies, feasibility assessments, and pricing benchmarks to support product planning and sales strategy.
- Develop competitive pricing frameworks for launches and ongoing projects, ensuring alignment with market conditions.
- Analyse competitor movements, absorption rates, and buyer demographic patterns to guide management decisions.
- Collaborate with creative and digital agencies on launch campaigns, branding, communication strategy, and marketing collaterals.
- Provide pricing recommendations, sales promotions, and discount structures to optimise revenue.
- Oversee handover preparation and coordination between marketing, sales, and project teams.
- Contributed to 6 residential and 3 commercial projects in Malaysia and Vietnam.
Marketing Executive
Perdana ParkCity Sdn. Bhd.
07.2017 - 07.2019
- Supported integrated roles across Business Development and Marketing after departmental restructuring.
- Conducted market analysis, competitor reviews, and product pricing recommendations for new and existing developments.
- Assisted in product development, launch preparation, award submissions, and creative agency management.
- Strengthened understanding of project cycles through combined exposure to analytical and creative functions.
Business Development Executive
Perdana ParkCity Sdn. Bhd.
10.2015 - 07.2017
- Performed market research, economic trend tracking, and development benchmarking.
- Prepared preliminary feasibility studies and due diligence reports for potential land acquisitions.
- Worked with valuation and research consultants to validate development potential.
- Delivered monthly market reports and pricing proposals to management.
- Presented research findings and project recommendations for decision-making.
Research Assistant
University of Malaya
01.2015 - 10.2015
- Supported research on housing needs for ageing communities in Malaysia.
- Conducted surveys, interviews, and data compilation for research papers and reports.
Internship Trainee
Jones Lang Wootton
02.2014 - 07.2014
- Assisted in valuation inspections for residential, commercial, industrial, and special-purpose properties.
- Conducted market research for residential, office, retail, and hotel segments in Klang Valley.
- Assisted in tenancy database updates, client inspections, and property management tasks.
Education
Bachelor of Estate Management -
University of Malaya
Kuala Lumpur01.2014
Foundation in Built Environment - undefined
University of Malaya
Kuala Lumpur01.2009
Skills
Market Research & Analysis
Accomplishments
- Successfully led the end-to-end development and launch of ParkCity Tower, the first strata office in Desa ParkCity — covering research, planning, product proposal, pricing, marketing collaterals, and launch execution.
- Played a key role in several successful project launches in Desa ParkCity, including South Brooks, Park Regent, Park Place, and Noora, contributing to research, pricing, positioning, and launch readiness.
- Served as the main person-in-charge for prestigious award submissions for multiple projects, including The Edge Malaysia Awards, FIABCI Malaysia, FIABCI World Prix d’Excellence, and ULI Asia Pacific Awards.
- Supported strategic pricing and product decisions across multiple residential and commercial projects in Malaysia and Vietnam.
Interests
Travelling
Hiking & Outdoor Activities
Sports (Squash, Badminton, Pickleball)
Diving
References
Available upon request.
Timeline
Assistant Manager / Senior Marketing Executive
Perdana ParkCity Sdn. Bhd.
07.2019 - Current
Marketing Executive
Perdana ParkCity Sdn. Bhd.
07.2017 - 07.2019
Business Development Executive
Perdana ParkCity Sdn. Bhd.
10.2015 - 07.2017
Research Assistant
University of Malaya
01.2015 - 10.2015
Internship Trainee
Jones Lang Wootton
02.2014 - 07.2014
Foundation in Built Environment - undefined
University of Malaya
Bachelor of Estate Management -
University of Malaya