Farhana Azmira Asmadi

Facilitated the teaching of Entrepreneurship Development with a focus on developing business strategies for biotechnology innovations. Guided students on practical aspects of product development, including SWOT analysis, feasibility studies, market analysis, and cost reduction initiatives. Integrated principles of Lean Manufacturing and project management into coursework, preparing students for industrial challenges in biotechnology.

Instructed and supervised students in conducting experiments related to food process engineering, including system composition analysis and boiling heat transfer relevant to food testing.

• Spearheaded the development and marketing of innovative skincare products.
• Collaborated with manufacturer to enhance product formulations and packaging designs, ensuring alignment with market trends and consumer preferences.
• Conducted market research and analysis to identify packaging trends.
• Managed the packaging supply chain, coordinating with suppliers to ensure the timely delivery of materials and compliance with safety and quality standards.
• Developed and implemented effective sales strategies, resulting in a significant increase in product visibility and brand awareness in competitive markets.
• Trained and supervised a team of marketing professionals, fostering a collaborative environment focused on achieving sales targets and enhancing product quality.

Led laboratory sessions for "Unit Operation II (FST3305)," guiding undergraduate students through key experiments, including spray drying, moisture content determination, mixing, and heat transfer—processes essential to packaging engineering and material testing.

• Conducted quality audits across various departments, ensuring adherence to MQA, ISO, quality system requirements, and industry standards related to technology.
• Developed and implemented quality improvement initiatives, including risk assessments and corrective action plans, to maintain compliance and optimize operational efficiency.

Instructing students in the fields of Microbiology, Fundamental of Human Biology, Pharmaceutical Biotechnology, Food Biotechnology, Fermentation Technology, Bioprocess Engineering, and Industrial Biotechnology at the semester 5 and 6 levels, I utilize advanced and innovative teaching techniques that aim to inspire and motivate these young learners. My goal is to encourage their pursuit of higher qualifications and equip them with the necessary skills and knowledge for future employment opportunities in these rapidly evolving industries. By fostering a dynamic learning environment, I strive to not only enhance their understanding of complex biotechnological concepts but also to ignite a passion for furthering their education and career aspirations.

I specialize in the creative aspects of cosmetics, health products, and fashion, offering insightful advice and reviews that emphasize visual design and effective business structures. My role involves close collaboration with marketing and design teams to execute various marketing and management projects, including Facebook advertising and brand awareness initiatives.

I am responsible for creating a wide range of multimedia marketing materials, such as:

- Web banners
- E-books
- Blog posts
- Social media content
- Print materials
- Product videos for our YouTube channel

Additionally, I design handbooks and other client-specific materials, ensuring that all outputs align with brand identity and marketing goals.

Trained extensively in medical laboratory skills, including urine tests, blood tests, and sperm counts. Proficient in utilizing advanced biomedical instrumentation and manual techniques to examine and analyze body fluids. The lab is equipped with facilities for Biochemistry, Hematology, Immunology, and Microbiology.

• Recipient of 1stPrize for Best Poster at 6th International Conference on Agricultural and Food Engineering (CAFEi2023), 2023
• Recipient of People’s Choice Award at 3 Minutes Thesis (3MT) Competition Faculty of Engineering, UPM, 2023.
• Recipient of 1st Place at 3 Minutes Thesis (3MT) Competition Faculty of Engineering, UPM, 2023.
• Recipient of Gold Award at Asia Packaging Network (APN) International Packaging Symposium 2021, 2021.
• Program Pelajar Cemerlang, 2020 from Jabatan Perkhidmatan Awam (JPA)
• Completed Coursework: MICROBIAL ECOLOGY OF FOOD COMMODITIES, 2020
• Completed Coursework: NANOSCIENCE AND NANOTECHNOLOGY, 2021

• Recipient of Silver Medal at Pameran Rekacipta, Penyelidikan dan Inovasi, University Putra Malaysia, 2016.
• Graduate Research Fellowship, 2014 from UPM.
• Published two articles:
  
  1. Mehrnoush Amid, Yazid Manap, Farhana Azmira, Muhaini Hussin, Zaidul Islam Sarker. 2015. A Novel Liquid/Liquid Extraction Process Using Surfactant and Acetonitrile for Purification of Polygalacturonase from Durio zibethinus. Journal of Chromatography B, 993–994: 1-8.
  2. Mehrnoush Amid, Farhana Azmira Asmadi, Muhaini Hussin, Mohd Yazid Manap, Zaidul Sarker, & Chong Gun Hean. 2016. A Novel Aqueous Micellar Two-Phase System with Surfactant and Mannitol for Purification of Polygalacturonase from Durio zibethinus Murry and Recycling Phase Components. Separation Science and Technology, 51(6), 968–975.

• Program Ijazah Dalam Negara, 2010 from Jabatan Perkhidmatan Awam (JPA).
• Internship as Medical Lab Technologist, Columbia Asia Hospital, Completed 2011.