EK YU WEN (VERA)

Livestream Operation

• Managed daily livestream operations, with a primary focus on TikTok Shop and Shopee Live.
• Planned livestream scripts, product talking points, and promotional campaigns.
• Recruited, interviewed, trained, scheduled, and managed 15+ livestream hosts.
• Monitored host performance and provided coaching to improve engagement and sales.
• Supported livestream sessions, including hosting or co-hosting when required.
• Tracked GMV, engagement, conversion rates, and sales, and prepared post-live reports.

Affiliate Marketing

• Recruited, onboarded, and managed affiliate creators.
• Coordinated product seeding, campaign briefs, and promotional activities.
• Built strong relationships with affiliates to drive sales growth.
• Monitored campaign performance and optimized affiliate strategies.

Content Marketing & Social Media

• Managed company's IP social media accounts across TikTok, Facebook, Instagram, and Xiaohongshu (XHS).
• Planned, created, and published short-form video content, including copywriting, filming, editing, and scheduling.
• Supported paid advertising campaigns when required.
• Monitored content performance and optimized content strategies.

• Managed social media accounts by creating engaging content and responding promptly to comments and messages.
• Developed and executed creative social media campaigns using Facebook Ads and other digital marketing channels to drive sales.
• Collaborated with influencers to execute livestream campaigns and achieve sales targets.
• Engaged with customers to understand their needs and deliver excellent customer service.
• Resolved customer inquiries and issues through effective communication and clear, step-by-step solutions.

• Managed 40+ units of homestay
• Respond promptly to customer inquiries via related platforms
• Managed all complaints, issues and problems to maintain customer satisfaction.
• Closely communicated with related departments to ensure timely and accurate deliveries.
• Monitored customer service team operations carefully and worked well with colleagues.

• Sales & Telemarketing
• Paper work, data entry, documentation & filling
• Kept up-to-date product knowledge such as availability, price and specifications.
• Followed up customer with further information or instructions when necessary.
• Closely communicated with related departments to ensure timely and accurate deliveries.