Daniel Kok Huat Lim

Specifying bank objectives, developing strategies and plans to achieve the business objectives

• Target of RM2.1 billion of CASA and RM1.5 billion of Fixed Deposit for FYE 2023
• (120 branches)
• Allocating of resources to implement the sales & marketing plan specially in Deposits Payroll Initiatives
• Monitoring, Analyze, assessment of all business aspects and business drivers
• Identify business gaps and propose improvement plans
• Assign drivers, KPI and sales performance targets nationwide for regional level including all branches
• The ensure strategic plans are executed by Deposit Relationship Manager across all regions
• This job encompasses preparation and execution of Deposit sales & marketing plan across all regions
• Setting up of payroll team at all Regional Level nationwide
• To supervise and monitor Deposits payroll targets are met by all regions
• Conduct sales clinic, mentoring and coaching for Deposit Relationship Managers and Branch Managers
• Formulate marketing campaigns and sales incentives pertaining to Deposits
• Working closely with different product owners (cross departments) to formulate strategies and incentives to increase the Deposits penetrations strategically
• Responsible for the sales performance of Deposit Relationship Manager
• Setting up 3 in 1 comprehensive Payroll solution and also the Team for the Bank, to leverage on 3 division Corporate, Enterprise Banking and Community Banking
• In addition also on Collaboration with Actin Hwang Investment Bank
• Setting up AFFINWRKFZ branding and team, the first value proposition payroll solution in Affinbank to drive payroll business
• Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
• Cultivated a positive work environment that fostered employee engagement, increased retention rates, and boosted overall team morale.

• Managing a region with 25 branches in Klang Valley Central
• 3 Regional Area Sales Director report to Senior Regional Director
• To drive retail deposit – CASA & FD, Wealth Management Products for Fee Based Income, Assets – ASB loan for Bumi customers, Personal Overdraft and Credit Card
• To monitor and ensure that compliance level of the branches are been complied and standard service are been practice across all branches
• Ensure the management of the bank direction are been cascade down to branches efficiently and effectively
• Ensure that all branches day to day operation are been run without any incidence and branches establishment are been kept in order
• Top Senior Regional Director award for 2021

• Setting up of Network Sales Distribution channel in January 2020
• Restructure and renamed as Branch Distribution in October 2020
• Overseeing 10 regions nationwide lead by Regional Sales Head (appendix 1 attached) comprising 111 branches
• This job encompasses preparation and execution of nationwide business plan for branches
• To ensure overall nationwide sales budget are met
• To conduct weekly con call with RSDs tracking of business numbers ensure that business target is been met
• Arranging and organizing product briefing and training for branches either thru F2F or thru TEAMs
• Strategies actionable plan structured with tracking, reporting and recovery plan
• To reinforce strong collaboration between portfolios division and branches
• To lead AFFIN 360 team on driving payroll for strong casa incremental
• Currently ad hoc oversight on Manpower for all level position in branches
• To engage other business unit and business partners for more effective collaboration in driving business
• On planning and identifying new location for branches for new business
• Oversight on Affin Perkasa on engagement and service to armed forces segment
• Oversight on Personal Financial Consultant segment on their sales performance (newly set up channel)
• Self-motivated, with strong sense of personal responsibility.
• Excellent communication skills, both verbal and written.
• Proven ability to learn quickly and adapt to new situations.
• Worked well in team setting, providing support and guidance.
• Passionate about learning and committed to continual improvement.
• Managed time efficiently in order to complete all tasks within deadlines.
• Worked effectively in fast-paced environments.
• Demonstrated respect, friendliness and willingness to help wherever needed.
• Strengthened communication skills through regular interactions with others.
• Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.

• Managing a region with 15 branches in Klang Valley Central
• Branch Manager reporting to Regional Manager
• To drive retail deposit – CASA & FD and also Fee Based Income products as well as credit cards
• To monitor and ensure that compliance and service of the branches are comply and standard service are been practice across all branches
• Ensure the management of the bank direction are been cascade down to branches efficiently and effectively
• Ensure that all branches day to day operation are been run without any incidence and branches establishment are been kept in order
• The conduct branch visitation periodically to ensure branches branding and service are to be constantly preserve
• Motivated regional staff to achieve ambitious sales targets by establishing a competitive incentive structure and celebrating team accomplishments.
• Boosted regional sales by implementing targeted marketing strategies and fostering strong client relationships.

• Managing a Retail Branch with a total of 13 staff (2 Relationship Managers and 11 operation staffs)
• Branch Deposit based of RM350 million
• To meet target based on banking products such as, Bancassurance products, to grow Fee Based Income products, to meet target growth for Retail Deposit, Credit cards, personal loan and also number of CASA opened
• To ensure that compliance on internal and external guidelines are adhered accordingly and at all time
• In addition to preserve the feel-good Customer Experience factor in the branch for every customer and level of service provided
• To identify onsite and offsite activities weekly and monthly basis
• To leverage on Commercial and Corporate customer on cross product selling
• Improved customer satisfaction ratings by enhancing service quality and resolving client issues promptly.
• Continuously monitored branch performance against key performance indicators, taking corrective actions as needed to ensure objectives were met or exceeded.
• Implemented effective sales strategies to achieve branch targets and exceed expectations consistently.
• Strengthened relationships with key clients, securing long-term partnerships and driving revenue growth.

• Managing 19 branches with 19 Business Deposit Manager reporting to ARM
• Drive business deposit with target of RM900 million CA and RM900 million FD
• To track driver for business deposit such as NTB on boarding, on boarding of payroll, merchant terminal, online banking for companies and also other collaboration with Ali Pay, Touch & Go and other e -wallets platform
• Collaboration with consumer banking (branches) on cross selling investment, banca, personal loan, credit cards and other retail product
• Ensure performance of campaigns & sales channels are tracked regularly and recommend performance improvements where required
• Managed and motivated employees to be productive and engaged in work.
• Accomplished multiple tasks within established timeframes.

• Managing a Retail Branch with a total of 15 staff (2 Personal Financial Consultant, 1 Preferred Relationship Manager, 1 SME RM & 1 FSC and 10 Operation staffs)
• Branch Deposit based of RM480 million
• To meet target based on banking products such as ASB Financing, Bancassurance products, to grow Fee Based Income products, to meet target growth for Retail, Enterprise and Commercial Deposit, Credit cards, to drive 8 key drivers for deposit, to maintain the growth for SME financing, Credit cards, personal loan and also number of CASA opened
• To ensure that compliance on internal and external guidelines are adhered accordingly and at all time
• In addition to preserve the feel-good Customer Experience factor in the branch for every customer and level of service provided
• To identify onsite and offsite activities weekly and monthly basis
• To leverage on Commercial and Corporate customer on cross product selling
• Top CASA Retail Deposit Branch in 2016
• Meet KPI of 4.71
• Secured Payroll Account value at RM3.8million in 2016

• Managing 2 branches Personal Banker with a total of 11 staff
• To meet target of 2 main core products - Bancassurance and Investment and secondary products such as CASAs, Personal Loans and Credit Cards for 2 branches
• In addition to organize off-site activities such as roadshows, investment talk, corporate presentation, new payroll account and open house activities
• To ensure all Personal Banker utilize the bank's customer listing by tele-consulting and also tele-lab activity
• To micro-manage all Personal Banker by daily monitoring and coaching to meet target

• Managing a CONSUMER BRANCH with a total of 19 staff (5 Personal Financial Consultant and 14 Operation staffs)
• To meet target based on banking products such as Mortgage Loan, Personal Loan, Credit Cards, Auto Loan, Balance Transfer, Bancaassurance, Unit Trust and also Deposit such as CASA & FD
• To ensure that compliance on internal and external guidelines are adhered accordingly and at all time
• In addition to source and penetrated under-construction project to be end-financed by the bank
• To identified location for roadshows and also corporate presentation to promote all banking products

• Overseeing RETAIL BRANCH (A branch) – with 9 operation staffs, 4 Personal Financial Consultant and 1 Relationship Manager
• To meet 13 area of KPI, such as Cost to Income ratio, Retail and Business Deposit, Loan Growth, Retail and Business Loans, Fee Based Income, Wealth product such as Unit Trust, Structured Deposit, Bancaassurance, Credit Cards
• In addition, maintaining the A+ service every month and meeting the requirement for compliance
• Sourcing potential companies for payroll account
• Monthly planning for operation staff for roadshows and corporate presentation on current promotion product
• Maintaining relationship with Solicitors, Real Estate Agent, Developers and Insurance Agency

• Managing a Branch with 8 operation staff and 4 Personal Financial Consultant
• Focusing on meeting Company targets for all products such as Mortgage Loans, Personal Loans, Wealth Products such as Unit Trust, Structured products, Hire Purchase, Bancaassurance, Credit Cards & BT
• In addition bringing in new deposit and also new CASA
• To bring up Raja Laut Branch as it was non-performing for past 2 years
• Overseeing the daily operational issues in the branch
• By end of 2010, Raja Laut Branch was a Performing Branch and qualified for Performance Trip
• Improved customer satisfaction ratings by enhancing service quality and resolving client issues promptly.
• Evaluated employee performance regularly through appraisals and feedback sessions to facilitate continuous development of skills and knowledge base within the team.

• Managing a Branch with 6 operation staff and 2 Personal Financial Consultant
• Focusing on meeting Company targets for all products such as Mortgage Loans, Personal Loans, Wealth Products such as Unit Trust, Structured products Hire Purchase, Bancaassurance, Credit Cards & BT
• In addition, bringing in new deposit and also new CASA
• Devising a monthly plan and projects such as roadshows, open house and strategy for main core products
• Actively sourcing leads and referral from Real Estate Agents, Lawyers and also insurance agency
• Dealing closely with existing Developer and sourcing new developer for End-Financing
• Improved customer satisfaction ratings by enhancing service quality and resolving client issues promptly.
• Evaluated employee performance regularly through appraisals and feedback sessions to facilitate continuous development of skills and knowledge base within the team.
• Developed a high-performing team through targeted recruitment, training, and performance management initiatives.

• Market Mortgage loans, Personal loans
• Hire Purchase loans, Unit Trust, Structured Products & Bancassurance and Credit Cards products for individuals and corporate clients
• Formulate marketing strategies to capture higher market share and achieve monthly sales budget
• Organizing promotion and campaign to increase market share by creating awareness and product knowledge to clients
• Maintain good relationship with individual and corporate customers in achieving sales target
• Liaise with Lawyers, Real Estate Agents and Developers for mortgage loans and solicit HP loans from agents

• Company Overview: Retailing and Wholesale of Souvenir & Premium Item
• Responsible for the achievement of sales objective for company's products in the market
• Assess opportunities and developing marketing strategies, business development for the company
• Guide, lead and manage a team of Sales executives as well as monitoring their activities and work performance in handling production and customer relationship and prospecting for new customers and managing existing customers
• Execute corporate plans and monitoring business direction and oversees daily operational matter of the company and reporting directly to the partners
• Managing production and administration team that consists of 4 Sales Exec and 10 operation workers
• Monitoring production schedules and workflows so that the company will deliver products on time and productivity of the workforce
• Retailing and Wholesale of Souvenir & Premium Item

• Company Overview: Wholesale of Trophy, Premium & Souvenir
• Market and developing trophies related products for individuals and corporate clients according to their requirements
• Responsible for the sales & profit of the company
• Overseeing Klang Valley, Malacca, Negeri Sembilan, Pahang & Johor market
• Devise and implement strategies for product development, formulate marketing strategies to capture higher market share in sales
• Manage a marketing team that consists of 4 Sales Executives and liaise with 2 Branch in Penang
• Guild and lead them in business development and product knowledge in achieving their sales target in sales campaign and monthly budgets
• Wholesale of Trophy, Premium & Souvenir

• Pioneer team member specializing in financing of whole range of printing equipment in the Corporate Loan department
• Maintain good relationships with suppliers and customers
• Develop and expand market share through cold calling and referrals
• Preparing credit proposals after thorough credit checking & investigation on the credibility & capability of customers and make recommendations to the approving authorities
• Assist in monitoring of all accounts executed and assist collection officers in all collection matters includes site visit and calling customers
• Planned and executed events and marketing programs to increase qualified leads.