CHIN YANG LIM
Marketing & Brand Planning Executive
Kuala Lumpur
Summary
Dynamic and results-driven Marketing & Brand Planning Executive with in social media strategy, content creation, and event management at HLl Restaurant Group.
Overview
4
4
years of professional experience
Work History
Marketing & Brand Planning Executive
HLL Restaurant Group
03.2024 - Current
- Social Media Planning and Strategy: Developed and implemented comprehensive social media strategies to enhance brand visibility and engagement
- Content Creation and Posting: Create engaging content across multiple social media channels, including Facebook, Instagram, Xiaohongshu. Utilized social media management tools to schedule posts, track performance, and adjust strategies based on analytics.
- Community Management: Engaged with followers, responded to inquiries, and fostered a sense of community to build brand loyalty. Managed online reputation by addressing negative feedback and implementing strategies to improve customer perception.
- Event Proposal and Management: Conceptualized and drafted proposals for marketing events, including product launches, promotional campaigns, and community events.
- Performance Analysis and Reporting: Analyzed social media metrics to measure the effectiveness of campaigns and strategies.Prepared detailed reports on social media performance, providing insights and recommendation
- Collaboration and Teamwork: Worked closely with cross-functional teams, including sales, product development, and customer service, to align marketing efforts with overall business objectives.
Sales Assistant
Eu Yan Sang
01.2022 - 03.2022
- Handled customer inquiries, complaints, and returns professionally, ensuring a positive experience for all clients.
- Increased sales by building strong customer relationships and providing excellent service.
- Helped customers locate products and checked store system for merchandise at other sites.
- Assisted customers in making informed decisions by offering detailed product knowledge and comparisons.
Barista
Good Day Good Time
03.2020 - 06.2020
- Handled customer complaints professionally, resolving issues promptly to ensure satisfaction and foster loyalty.
- Promoted a welcoming atmosphere by greeting customers with a friendly demeanor and promptly addressing their needs.
- Pleasantly interacted with customers during hectic periods to promote fun, positive environment.
- Managed time effectively to balance both front-of-house tasks and back-of-house responsibilities during busy periods.
Education
Bachelor of Arts - Degree In Marketing 3+0 In Collab With UH
INTI INTERNATIONAL COLLEGE SUBANG
Subang Jaya 04.2001 -
Bachelor of Arts - Diploma In Business
INTI INTERNATIONAL COLLEGE SUBANG
Subang Jaya 04.2001 -
Skills
Social Media Planning and Strategy
Content Creation and Posting
Event Proposal and Management
Meta Ads Management
Microsoft Office
Communication Skills
Accomplishments
Employer Project with DiFong Trading
April 2023 — August 2023
Certificate of The Fundamental of Digital Marketing
April 2020 — July 2020
INTI in collaboration with Bookdoc
August 2020 — December 2020
Languages
English, Chinese (Mandarin)
Native language
Malay
Advanced
C1
Chinese (Cantonese)
Advanced
C1
Timeline
Marketing & Brand Planning Executive
HLL Restaurant Group
03.2024 - Current
Sales Assistant
Eu Yan Sang
01.2022 - 03.2022
Barista
Good Day Good Time
03.2020 - 06.2020
Bachelor of Arts - Degree In Marketing 3+0 In Collab With UH
INTI INTERNATIONAL COLLEGE SUBANG
04.2001 -
Bachelor of Arts - Diploma In Business
INTI INTERNATIONAL COLLEGE SUBANG
04.2001 -