NOOR NAZATUL JANAH MAHMOOD

• Spearheaded the execution of integrated strategies for public relations, digital media, and content marketing.
• Executed consistent brand messaging across various channels, reinforcing strong corporate identity.
• Created opportunities for business growth through effective partnership management.
• Executed high-value partnerships to enhance brand positioning and drive product expansion.
• Formulated digital marketing strategies.
• Led marketing, PR and communications' initiatives for Touch 'n Go products including NFC cards and charms, RFID, ParkInsure, and OTA reloads via eWallet.
• Supervised social media efforts, marketing content creation, partnerships with influencers, and sponsored advertisements to boost product interaction and grow customer base.
• Directed corporate communications efforts to maintain consistent brand messaging.
• Lead initiatives to deliver impactful content that highlights brand propositions, promotional campaigns, and product information to varied audiences.
• Increased positive public perception by employing effective PR & communications strategies.
• Managed media enquiries and ensured consistent communication with stakeholders.
• Cultivated connections with key industry media to expand media outreach.
• Spearheaded crisis communication initiatives to mitigate reputational risks effectively.
• Enforced measures to protect organisational credibility.
• Conducted thorough evaluation of market conditions for informed business decisions and to manage brand health.
• Employ data analysis to enhance marketing strategies and sustain brand presence in competitive environments.
• Utilised media monitoring tools to develop strategies based on brand sentiment data.
• Implemented strategic plans enhancing market leadership and resolving challenges.
• Oversee marketing campaign processes from planning through execution to optimisation.
• Leveraged data analytics to assess campaign effectiveness and modify strategies for optimal ROI.
• Spearheaded strategic oversight and delivery of marketing materials, digital assets, and product designs.
• Ensure all content produced adheres to overarching brand strategies and goals.
• Directed strategies for internal communications ensuring consistent messaging within the organisation.
• Streamlined messaging strategies to maintain consistency across all external communication platforms.
• Oversaw the implementation and coordination of community engagement activities.
• Cultivated positive stakeholder relationships via corporate events, product launches, and sponsorship initiatives.
• Created compelling sustainability content for digital and traditional platforms.
• Facilitated growth and collaboration within high-performing marketing and communications teams.
• Drive excellence in execution.
• Maintained strict compliance with Bank Negara Malaysia's regulatory requirements in all promotional efforts.
• Upheld company integrity by strictly complying with industry rules.

• Contributed significantly to creating and executing the brand strategy and corporate communications plans for AEON's digital bank license submission to Bank Negara Malaysia (BNM) and AEON Bank's Go-to-Market (GTM) entry.
• Executed a strategic publicity approach to enhance digital banking ambitions of AEON Credit Service Malaysia and Japan as well as its parent company, AEON Financial Service Japan.
• Led the creation of logo design, vision, mission, and tagline for AEON Bank.
• Laid a strong foundation for AEON Bank’s Islamic digital banking debut by defining its brand purpose.
• Developed cohesive brand assets to enhance professional presence and recognition.
• Developed a holistic brand marketing strategy covering ATL, BTL, digital content marketing and influencer engagement.
• Developed brand activation strategy to position AEON Bank for successful market launch.
• Enhanced and strengthened brand trust through the development of a robust corporate communications strategy.
• Served as the main contact for corporate communications and brand marketing during AEON Bank’s GTM submission to BNM.
• Established strong connections with tech, mainstream, and regional media outlets across Asia including Malaysia.
• Formulated strategic guidelines to meet corporate objectives within AEON Bank's communication functions - ensuring adherence to BNM.
• Developed structured protocols ensuring consistent and strategic messaging across platforms.
• Developed the development and deployment of AEON Bank's website, social media channels, and internal communications platforms - working closely with the UI/UX team for optimal user experience.
• Developed core messages and GTM tactics for product launches, aligning with AEON Bank's strategic objectives.
• Created comprehensive plan to ensure AEON Bank's market launch readiness.
• Developed strategic initiatives increasing AEON Bank's visibility for impactful market entry.
• Amplified AEON Bank's visibility in the digital banking sector by positioning executives as thought leaders.
• Spearheaded inclusion campaigns targeting low- to middle-income demographics, driving long-term business stability.
• Developed long-term growth strategies focused on promoting financial accessibility, empowerment, and economic participation for underserved populations, aligning AEON Bank’s digital banking model with broader social responsibility goals.
• Managed community engagement projects that highlighted AEON Bank’s values-driven approach.

• Directed Corporate Communications, CSR, Government Relations, and Branding initiatives.
• Drove strategic initiatives to enhance AEON Credit's brand perception.
• Worked closely with Investor Relations, Product, and Sustainability teams for consistent communication.
• Delivered strategic guidance to senior leadership on effective communication strategies.
• Monitored corporate reputation and evaluated media coverage, leveraging insights to refine communication strategies.
• Directed AEON Credit's corporate communications strategy, aligning it with business goals.
• Orchestrated expert representation of senior leadership through targeted media and speaking engagements, bolstering AEON Credit's credibility in the financial sector.
• Steered initiatives to transform AEON Credit’s brand perception from negative to positive.
• Ensured company’s brand positioning and media presence supported business goals.
• Directed the development and implementation of the corporate social media content strategy for AEON Credit.
• Devised and executed a digital PR strategy to enhance online presence during COVID-19.
• Spearheaded digital transformation for AEON Credit's corporate communications and PR.
• Leveraged digital channels, including social media, influencer collaborations, online press releases, and webinars, to maintain continuous communication with stakeholders, ensuring AEON Credit’s presence remained prominent in digital spaces.
• Produced impactful digital materials including webinars, podcasts, and media collaborations to advance AEON Credit's brand presence.
• Created comprehensive digital media monitoring framework to track brand mentions.
• Secured ongoing positive coverage for AEON Credit's activities by building relationships with major media sectors.
• Led the corporate communications and PR publicity for AEON Credit and its parent company, AEON Financial Japan (AFS), in their business expansion plans in Malaysia, particularly around the digital banking application process.
• Developed narratives for AEON Credit's digital banking project to align communication strategy with strategic objectives.
• Coordinated the announcement submission of AEON Credit's digital banking application to Bursa Malaysia.
• Garnered substantial media attention following AEON Credit's selection as a recipient of the digital banking license, highlighting the company's emerging role in Malaysia's digital banking sector.
• Enhanced AEON Credit's reputation in fintech and financial services by ensuring thorough media coverage.
• Led company participation in industry events and sponsorships to enhance brand visibility while supporting broader social responsibility and sustainability (ESG) agenda.
• Crafted communication plans for presenting AEON Credit’s strategic direction, corporate achievements and financial health to investors, analysts, and stakeholders.
• Developed impactful messaging framework for company’s AGM, driving improved engagement with shareholders.
• Developed and sustained strategic partnerships with government agencies to advance AEON Credit’s business objectives.
• Collaborated with government bodies to align AEON Credit’s initiatives with regulatory and policy changes.
• Managed production of comprehensive AEON Credit annual reports to effectively convey business achievements, values, and environmental commitments.
• Established AEON Credit’s integrated framework for sustainable and financial reports, ensuring conformity with worldwide guidelines.
• Formulated communication strategies to enhance employee engagement through community building.
• Led internal campaigns to promote AEON Credit's sustainability goals.
• Directed comprehensive planning and execution of AEON Credit's Annual General Meetings, guaranteeing seamless operations.
• Enhanced shareholder engagement using strategic communication methodologies.

• Led rebranding campaign for iM4U post-government transition to align with new strategic directions.
• Handled crisis communication effectively during transitional challenges to maintain brand integrity.
• Drove the rebranding of iM4U to correspond with evolving national priorities.
• Refined key messages to align with strategic goals.
• Ensured the credibility of iM4U amid significant political changes.
• Managed all aspects of media operations including strategic planning, event coordination, and press interaction.
• Cultivated relationships with key media outlets, positioning iM4U as a leader in youth-centric initiatives.
• Amplified iM4U’s presence and engagement across social media channels.
• Managed production process to generate effective audience-specific content.
• Enhanced CEO’s public profile via media appearances, interviews, and speaking engagements.
• Positioned iM4U as a thought leader in youth empowerment through the development of a talk show series.
• Managed financial expenditures for PR efforts and distinct projects.
• Executed thorough assessments to improve strategic PR visibility.
• Managed extensive communication campaigns effectively.
• Composed speeches for executives and top officials including former Prime Minister YAB Dato' Sri Mohd. Najib Razak (Chairman of iM4U).
• Formulated strategic messaging based on identified audience insights.
• Monitored and analysed social, economic, and political developments impacting employers.
• Managed crisis communications and emergency response strategies and implementation.
• Strategised communication approaches to captivate and maintain interest of the audience.

• Championed a cohesive PR and communications approach that strengthened Malaysia’s reputation, navigated critical crises, and promoted Malaysia as a secure and top-tier destination for global business tourism and major events.
• Developed narratives that highlighted Malaysia’s unique appeal to global audiences and established partnerships with international media and local industry stakeholders.
• Produced influential advertorials and case studies along with active media involvement to highlight Malaysia’s advantages to international audiences.
• Developed data-driven strategies to safeguard Malaysia’s tourism during crises, preventing event cancellations.
• Executed proactive PR campaigns to reassure business travellers about safetyin Sabah after kidnappings near its borders.
• Collaborated with the media. partners to highlight government security measures following a bomb threat, maintaining public confidence.
• Established and maintained strong relationships with media and influencers across Asia, Southeast Asia, and Europe, amplifying Malaysia’s tourism offerings.
• Organized media familiarization trips and executed strategic outreach to secure high-profile coverage that reinforced Malaysia’s appeal for international events.s and major events.
• Partnered with hotels, venue providers, and local service providers to promote Malaysia’s event facilities to international audiences, enhancing Malaysia’s competitive positioning in the global business and major tourism market.
• Led annual digital strategies to boost website traffic, social media engagement, and audience growth.
• Strengthened Malaysia’s digital presence and reach by crafting engaging content and managing targeted campaigns across key platforms.
• Provided strategic support to Tourism Malaysia offices worldwide by crafting speeches and preparing press conference materials for Minister and Secretary General of the Ministry of Tourism Malaysia. This ensured cohesive messaging and alignment across all international engagements.
• Established standard operating procedures for media management, press conferences, and social media, including protocols for managing crisis situations and negative sentiment.
• Managed the creation of communication materials such as speeches, media kits, and promotional videos, which effectively promoted Malaysia’s tourism offerings to both local and global stakeholders.
• Directed social media and digital marketing strategy and initiatives to promote brand building, guest retention and revenue-focused activities.

Strategic Leadership in Marketing, PR, and Communications

• Led all marketing and communications efforts for PINTAR Foundation, aligning strategies with Khazanah Nasional Berhad’s investment in education for underserved and underprivileged communities.
• Strengthened PINTAR’s position as a key driver of Khazanah’s Education and Human Capital Development agenda, ensuring alignment with the Malaysia Education Blueprint (2013–2025).
• Developed and executed integrated marketing and communications plans that increased brand awareness by 20% and deepened engagement with corporate partners, media, and government-linked companies (GLCs).

Brand and Marketing Strategy

• Spearheaded creative brand storytelling, ensuring consistent messaging across all platforms to reinforce PINTAR’s role in supporting equitable education for marginalised communities.
• Managed the development of brand assets, including marketing collateral and digital content, achieving over 150,000 impressions across platforms.
• Launched targeted campaigns that increased public awareness of PINTAR’s impact by 25%, ensuring continued support from Khazanah and corporate sponsors.
• Established data-driven marketing performance tracking, leading to a 30% improvement in campaign effectiveness and resource optimisation.

Marketing Membership and Business Development

• Developed a corporate membership programme, engaging companies invested in CSR initiatives that align with Khazanah’s educational priorities.
• Secured strategic partnerships with corporate entities, increasing funding by 35% over two years to expand access to quality education for underserved schools.
• Identified and onboarded 10+ new sponsors through targeted business development, ensuring financial sustainability and programme expansion.

Offline and Digital Marketing

• Directed online and offline marketing campaigns that increased programme participation by 30%, reinforcing Khazanah’s commitment to accessible education.
• Designed and launched digital marketing strategies, including SEO-optimised content, email marketing, and targeted social media advertising, increasing engagement by 45% and follower growth by 25% within six months.
• Managed PINTAR’s social media platforms, implementing a content strategy that strengthened public advocacy for education equity.
• Led creative content creation, including video production and storytelling campaigns, to enhance audience engagement and awareness.

Fundraising and Revenue Generation

• Successfully raised funds through Khazanah-supported corporate sponsorships, fundraising events, and strategic partnerships.
• Co-authored the book PINTAR Inspirational Stories, highlighting the journeys of prominent Malaysians from hardship to success.10,000 copies were sold nationwide via MOH Bookstores, generating RM650,000 in profits, which were 100% reinvested into PINTAR’s educational initiatives.
• Led fundraising initiatives that increased programme funding, enabling the expansion of support to more underserved schools nationwide.

Strategic PR, Communications, Media Relations, and Stakeholder Engagement

• Established and maintained strong media partnerships, securing over 50 media mentions in top-tier national publications.
• Secured 10+ media interviews monthly across multiple platforms, enhancing visibility for PINTAR and reinforcing Khazanah’s role in education development.
• Led PR engagement with PINTAR members and media, ensuring that all member schools’ programmes received media coverage, amplifying their success stories.
• Developed impactful press releases and media kits that strengthened PINTAR’s reputation as a leader in education advocacy for underserved communities.
• Engaged stakeholders through targeted communication efforts, increasing programme participation and community involvement by 20%.

Budget and Performance Management

• Managed the annual marketing and communications budget, ensuring cost efficiency and maximising the impact of Khazanah’s investments.
• Provided quarterly reports to the Board of Trustees, demonstrating alignment between marketing efforts and Khazanah’s education agenda.

Team Leadership and Development

• Led and mentored the Marketing and Communications team, achieving a 95% KPI fulfilment rate.
• Implemented training and coaching initiatives, enhancing team performance by 40% and fostering a strong advocacy-driven marketing culture.

Event Management and Brand Activations

• Planned and executed high-profile events, including press conferences, education-focused roadshows, and fundraising galas, resulting in a 20% increase in media coverage and audience engagement.
• Developed strategic event marketing plans to maximise impact and strengthen partnerships with key corporate stakeholders.

Digital Transformation and Website Management

• Led website and social media content updates, ensuring a strong digital presence that reinforced PINTAR’s alignment with Khazanah’s education agenda.
• Implemented a robust digital strategy, enhancing online visibility, credibility, and engagement with key audiences.

Asia Promote (Closed Down) – A Terengganu State Government-Funded Agency (Later Independent)

Initially established as a Terengganu state-funded agency, Asia Promote played a vital role in promoting cultural, sports, and tourism-related events. After the cessation of government funding, the agency transitioned into an independent entity, where I played a key role in business development, securing new projects, and ensuring financial sustainability.

Strategic Business Development & Revenue Growth

• Pitched and secured new projects, successfully transitioning the agency from state-funded to an independent business model.
• Developed strategic event and PR proposals, winning multiple high-value contracts and ensuring the agency's operational sustainability post-government funding.
• Secured a 20% increase in revenue streams through targeted business development efforts.

Major Event & PR Campaigns

Endurance Challenge Sultan Mizan Cup 2011

• Directed and executed the high-profile endurance race, overseeing all aspects from strategic planning to on-site public relations.
• Developed community-focused CSR initiatives in Lembah Bidong, enhancing local engagement and benefiting over 500 community members.
• Strengthened media coverage, securing prominent exposure for Terengganu’s equestrian sports scene on national and international platforms.

Melaka Art & Performance Festival (MAPFest) 2011

• Spearheaded PR strategy and execution, achieving a 40% increase in media coverage.
• Elevated the festival’s profile as a leading cultural platform, resulting in record-breaking attendance and international media recognition.

High-Profile Event Launch for Sungai Long Medical Centre

• Orchestrated a seamless, high-impact launch event that positioned the medical centre prominently within the healthcare industry.
• Managed VIP engagement, media outreach, and branding strategies, ensuring maximum visibility for the launch.

United Buddy Bears Exhibition PR Campaign

• Led the public relations and publicity campaign for the globally renowned exhibition in Kuala Lumpur.
• Secured extensive media coverage across mainstream and digital platforms, reinforcing the exhibition’s international reputation.

Media & Communications Excellence

• Authored high-impact press releases and speeches, significantly elevating client visibility and engagement.
• Achieved a 30% increase in media coverage, improving brand perception and audience reach.
• Developed strategic PR initiatives that positioned clients and events for maximum exposure and public engagement.

As the PR, Communications, Advertising & Promotions Lead, I was responsible for positioning Malaysia as the global leader in halal products and the halal industry, aligning with the Malaysian government’s aspirations and MATRADE’s objectives under the 2011 Halal Agenda. My role encompassed strategic communications, PR, advertising, promotions, media planning, brand and marketing asset development, and budget management to strengthen Malaysia’s dominance as the world’s premier halal hub. I led Above-the-Line (ATL) and Below-the-Line (BTL) marketing initiatives, orchestrated global media planning and buying, and managed an annual budget exceeding RM20 million, ensuring optimal return on investment for MIHAS and Malaysia’s halal industry positioning.

Strategic Leadership in Global PR & Communications

• Developed and executed global PR, communications, and brand positioning strategies for the 7th, 8th, and 9th MIHAS, reinforcing Malaysia as the leading global halal hub.
• Led strategic media partnerships and high-profile engagements, securing over 10 media interviews monthly across print, broadcast, and digital platforms.
• Strengthened halal industry thought leadership, ensuring Malaysia remained the authoritative voice in the sector.

Advertising, ATL & BTL Marketing Strategies

• Planned and executed Above-the-Line (ATL) and Below-the-Line (BTL) marketing campaigns, ensuring comprehensive local and global audience reach.
• Spearheaded global media planning and media buying strategies, negotiating premium placements across international and domestic channels to maximise MIHAS’s global visibility.
• Directed the creative development of marketing and brand assets, including brochures, event guides, multimedia content, billboards, digital ads, and TVC placements.
• Managed a marketing and PR budget exceeding RM20 million per annum, ensuring cost-efficient execution and maximised impact.

Government & Interagency Collaboration

• Collaborated with JAKIM, the Halal Industry Development Corporation (HDC), and other government agencies to develop a unified halal certification PR and marketing strategy.
• Developed educational campaigns on halal compliance, reinforcing Malaysia’s leadership in global halal certification.
• Aligned MIHAS’s promotional efforts with Malaysia’s national investment in the halal industry, ensuring government objectives were met.

Creative Content Development & Digital Strategy

• Led the revamp of MIHAS’s website and digital presence, increasing website traffic by 40% within three months through SEO optimisation and strategic content placement.
• Curated and managed creative content across social media platforms (Facebook, Twitter, YouTube, LinkedIn), increasing digital engagement by 50%.
• Produced promotional videos, storyboards, and visual content, ensuring global audiences understood Malaysia’s unique halal proposition.

Global Media Relations & Event Management

• Directed PR and media engagement strategies, ensuring all MIHAS member programmes received extensive coverage in both local and international media.
• Led high-profile events, including MIHAS press conferences, Halal Malaysia Week, and global halal business forums.
• Launched editorial initiatives such as the Editor’s Luncheon and international press briefings, securing strategic partnerships with key media representatives.

Targeted PR & Marketing Campaigns

• Designed and implemented global PR campaigns, increasing MIHAS event attendance by 25% year-over-year.
• Developed tailored marketing strategies that attracted international halal stakeholders, securing first-time participation from Brazil and Chile at the 8th MIHAS.
• Maximised cross-channel marketing impact, ensuring consistent brand positioning across print, broadcast, digital, and experiential marketing platforms.

Speechwriting & Thought Leadership

• Crafted speeches, talking points, and key messages for MIHAS’s senior leaders, including MATRADE’s CEO and minister, ensuring compelling and strategic positioning of Malaysia’s halal industry.
• Ensured message consistency across all high-profile events and international engagements.

Key Achievements

Strengthened Global Positioning

• Increased MIHAS’s international presence by 35% through targeted media strategies and high-impact ad placements.

Enhanced Media & Stakeholder Engagement

• Boosted media engagement by 50%, establishing strong relationships with local and global media to amplify Malaysia’s halal industry reputation.

Optimised Digital Presence

• Led website redevelopment efforts, resulting in a 40% increase in visitor engagement through SEO, content marketing, and digital promotions.

Increased Event Attendance & Market Expansion

• Achieved 25% year-over-year growth in MIHAS event attendance and international participation, expanding Malaysia’s halal trade influence.
• Attracted new markets, with Brazil and Chile participating in MIHAS for the first time in history.

Effective Budget Management

• Managed an RM20 million+ annual marketing and PR budget, ensuring cost efficiency and high ROI through strategic media buying, advertising, and PR investments.

Successful Halal Certification Advocacy

• Collaborated with JAKIM and government agencies to develop globally distributed educational communication materials on halal certification, reinforcing Malaysia’s position as the leading authority in halal compliance.

Drove viewership, strengthened brand presence, and created immersive audience experiences through effective brand activation, marketing, event planning, PR, and social media strategy.

Brand Activation, Event Planning & Execution

• Led the development and execution of high-impact live events for 8TV, including concerts, talent tours, auditions, press conferences, and programme launches.
• Strategically planned and executed roadshows and promotional tours, ensuring alignment with 8TV’s audience demographics and market expansion goals.
• Managed the 8TV Cruisers team, overseeing brand activation initiatives such as on-ground promotional events, audience engagement activities, giveaways, and interactive content creation.
• Hyped up upcoming events, roadshows, and TV shows on social media and PR platforms, driving excitement and increasing participation.
• Coordinated and managed talents for all live events, ensuring smooth execution and impactful audience engagement.
• Developed and implemented creative event concepts that resonated with urban youth audiences, enhancing brand affinity and audience loyalty.

Marketing, PR & Social Media Engagement

• Conceptualised and executed 360° marketing campaigns to promote 8TV’s television programmes and events across digital, social, PR, and on-ground channels.
• Implemented ATL (Above-the-Line) and BTL (Below-the-Line) marketing strategies, including media buying, creative development of marketing assets, and budget management.
• Managed brand storytelling and content creation for press releases, event announcements, social media, and promotional materials to drive visibility.
• Worked closely with PR and media partners to ensure extensive coverage of all 8TV events, programmes, and key initiatives.
• Created buzz around 8TV’s shows and events through social media teasers, influencer collaborations, digital engagement campaigns, and real-time event updates.

Talent Development & Blogger Marketing

• Scouted and developed emerging talents, providing opportunities for young artists, musicians, and entertainers to gain exposure on 8TV platforms.
• Managed talent coordination for live shows, concerts, and promotional events, ensuring a seamless experience for both the talents and audience.
• Led influencer marketing initiatives, collaborating with bloggers, social media personalities, and celebrities to amplify event promotions and programme awareness.

Key Achievements

• Increased 8TV’s viewership and ratings by implementing targeted promotional campaigns, interactive audience engagement strategies, and multi-platform marketing initiatives.
• Executed high-impact promotional campaigns for top 8TV shows, including:Malaysian Idol, One in a Million, Project Superstar, So You Think You Can Dance Malaysia, The 8TV Ultimate Prom Night, 8TV Quickie, Latte@8, Gol & Gincu, Gossip Girl, Desperate Housewives, Field Trip USA, KAMI Gigs, 8TV Hotlink Youth Tour, 8TV Hotlink Mall Tour, 8TV Anniversary Concert, 8TV Chinese New Year Concert, and I Want to be a Supermodel.
• Successfully launched nationwide auditions for major reality shows, attracting mass participation and extensive media coverage.
• Increased audience engagement and brand affinity through on-ground activations, influencer collaborations, and interactive social media promotions.
• Managed the transition of 8TV’s rebranding, ensuring successful expansion from a Chinese-centric channel to a bilingual, urban entertainment hub.

• Coordinated and led interviews with local and international artists showcased in the Living Arts newsletter.
• Formulated detailed advertising and promotions strategies for Box Office shows.
• Oversaw routine updates and maintenance of The Actors Studio’s website, ensuring accuracy.
• Oversaw daily Box Office operations and supervised five part-time employees.
• Developed publicity campaigns for upcoming shows by leveraging print and radio outlets.
• Daily reports prepared and presented to Managing Director.