Summary
Overview
Work History
Education
Skills
Hobbies
Timeline
AccountManager

Chermaine Lim Sze Wen

Communication And Public Relations Executive
Subang Jaya

Summary

Focused Public Relations Executive with unique positivity in any situation. Persuasive and eloquent with expertise in Public Relations & Influencer Marketing. Proven track record of thinking quickly to answer questions in high-pressure situations with substantial experience developing and executing successful PR campaigns. Skilled at creating positive relationships with media, stakeholders and clients. Strategic and committed to staying responsive and proactive in dealing with crises. Adept at event planning, media relations and social media management. Excellent communication skills with comprehensive understanding of communications industry.

Multi-talented Client Liaison dedicated to business success and eager for new professional challenges. Poised and polished professional with skill in growing customer loyalty and improving operational efficiency. Ready to apply three years of experience to new role at ATAG Team Building.

Overview

6
6
years of professional experience
7
7
years of post-secondary education
2
2
Languages

Work History

Communication and Public Relations Executive

The Studio KL SDN BHD
Kuala Lumpur
03.2023 - Current
  • Coordinated press releases and handled press inquiries for company.
  • Produced and distributed internal and external communications.
  • Oversaw social media presence and aligned posts to include branding and trending ideas.
  • Drafted speeches for company executives and advised on talking points.
  • Wrote engaging and successful press releases to control information and public opinion.
  • Resolved customer billing errors by researching issues in system, asking open-ended questions, and determining root causes of problems.
  • Provided company information and policies to customers upon inquiry and answered questions via phone, email, or online chat.
  • Escalated critical customer issues to supervisor immediately to avoid lost revenue and canceled policies.
  • Developed working relationships with internal and external customers while assisting with account management duties.
  • Described product and service details to customers to provide information on benefits and advantages.
  • Made reasonable procedure exceptions to accommodate unusual customer requests.
  • Answered constant flow of customer calls with minimal wait times.
  • Handled customer inquiries and suggestions courteously and professionally.
  • Clarified customer issues and determined root cause of problems to resolve product or service complaints.
  • Answered or made calls to clients to learn about and address needs and product or service issues.
  • Received, tracked and resolved incoming calls and queries to meet client expectations.
  • Communicated with customers regarding account and payment status.
  • Used consultative sales techniques to understand customer needs and recommend relevant products and services.
  • Consulted with outside parties to resolve discrepancies and create expert solutions.
  • Delivered exceptional customer service to every customer by leveraging extensive knowledge of products and services and creating welcoming, positive experiences.
  • Calculated correct order totals, updated accounts, and maintained detailed records for inventory management.

Project, Operations & Marketing Executive

The Studio KL SDN BHD
Kuala Lumpur
03.2022 - 03.2023
  • Established positive and effective communication among unit staff and organization leadership, reducing miscommunications, and missed deadlines.
  • Introduced new methods, practices, and systems to reduce turnaround time.
  • Set, enforced, and optimized internal policies to maintain responsiveness to demands.
  • Developed systems and procedures to improve operational quality and team efficiency.
  • Managed inventory and supply chain operations to achieve timely and accurate delivery of goods and services.
  • Eliminated discrepancies by carefully reviewing budgets to prevent overspending and adhere to financial objectives.
  • Developed and maintained relationships with external vendors and suppliers.
  • Contacted customers to immediately find resolutions for escalated issues.

Public Relations Executive

BRANDTHINK Malaysia
Kuala Lumpur
09.2021 - 12.2021
  • Media and Influencer marketing and engagement
  • Liaising and coordinating with influencers
  • Communicated with media weekly to build relationships and optimize press coverage.
  • Produced and distributed internal and external communications.
  • Established and communicated editorial and brand guidelines to communicators in media organization.
  • Coordinated press releases and handled press inquiries for Automotive, Beauty, Lifestyle, Tourism, Fashion, and Design & Architecture companies.
  • Used EDM to create and distribute press releases to media outlets.
  • Reported on press coverage recaps to determine areas for improvement.
  • Oversaw team of communications and media relations professionals with focus on achieving PR results.
  • Taught in-house employees strategies for successful internal and external communications.
  • Wrote engaging and successful press releases to control information and public opinion.
  • Collaborated with other departments to develop integrated branding and public relations strategies.
  • Authored fresh and engaging press releases and prepared complete press kits.
  • Fostered positive relationships with key business journalists in national and trade publications.
  • Managed editorial calendars and rescheduled PR events and meetings.

Public Relations Intern

BRANDTHINK Malaysia
Kuala Lumpur
05.2021 - 08.2021
  • Developed original content for blog posts and website articles.
  • Coordinated media events, photo opportunities and press interviews to drive client engagement.
  • Helped plan and execute private, company, and client events.
  • Tracked and reported on success of campaigns and public relations efforts.
  • Increased awareness of company services and products with implementation of PR strategies.
  • Created media kits and utilized promotional materials to meet specific strategic initiatives.
  • Built strong relationships with media outlets and communications professionals to expand personal network.
  • Responded to media inquiries, monitored media coverage and created press reports to influence public narrative.
  • Built and maintained relationships with relevant media outlets and journalists.
  • Researched and wrote articles for company newsletters and magazines.
  • Maintained and updated media contact lists and databases for ease of access.
  • Wrote and distributed press releases for clients and company.
  • Drafted, edited and distributed press releases, media advisories and other public relations materials.
  • Assisted in developing media strategies and campaigns for client needs.
  • Facilitated press conferences and other outreach events to raise visibility of organization.
  • Managed media relations for organizations to produce successful results.
  • Collaborated with internal and external stakeholders to identify key messages and create compelling content for press releases and other materials.
  • Supported public relations managers with writing, researching and preparation of materials
  • Conducted media relations and responded to media requests for information.
  • Created and executed targeted PR campaigns to raise awareness of organization and initiatives.
  • Coordinated media interviews with organization staff, board members and volunteers.
  • Produced and distributed brochures, newsletters and press kits.
  • Cultivated strong relationships with media representatives to secure widespread coverage and feature stories.
  • Drafted press releases detailing relevant newsworthy information and supporting brand image, and worked with news media to spread positions.
  • Engaged in professional networking to maintain strong relationships with communications and media professionals to drive partnerships and effective dissemination of mass communications.
  • Increased revenues and supported business goals by developing public relations strategies and campaigns.

Part-Time Game Facilitator

ATAG Malaysia
Seksyen 52, Kuala Lumpur
07.2019 - 08.2021
  • Assisted in facilitating games for team building activities.
  • Facilitated dialogue between participants to ensure smooth and productive sessions.
  • Learned and understood virtual provided by company to relay accurate game information to participants.

Public Relations Assistant

BRANDTHINK
Kuala Lumpur
02.2021 - 04.2021
  • Media and Influencer marketing and engagement related activities
  • Press material crafting
  • Liaising and coordinating with influencers
  • Product seeding
  • Execution of press release writing
  • Reports compilations.
  • Performed tasks and projects as assigned by public relations manager.
  • Created high-quality press releases, blogs and newsletters.
  • Created and executed targeted PR campaigns to raise awareness of organization and initiatives.
  • Drafted press releases detailing relevant newsworthy information and supporting brand image, and worked with news media to spread positions.
  • Supported public relations managers with writing, researching and preparation of materials
  • Conducted media relations and responded to media requests for information.
  • Monitored media coverage and produced detailed reports to analyze impact of PR efforts.
  • Cultivated strong relationships with media representatives to secure widespread coverage and feature stories.
  • Built and maintained positive relationships with public by utilizing strategic plans.
  • Produced and distributed newsletters and press kits.

Part-Time Gift Associate

Wishful Curated Gifting PTE LTD
Kuala Lumper
11.2020 - 04.2021
  • Wrapped, packaged, and assembled gift packages for clients.
  • Volunteered for extra shifts during holidays and other busy periods to alleviate staffing shortages.
  • Opened, shelved and merchandised new products in visually appealing and organized displays for optimal sales promotions.

Part-Time Waitress

Dao Desserts
Subang Jaya
11.2018 - 10.2020
  • Guided customers through the menu and specials
  • Assembled and organized materials and food products.
  • Used cash registers and credit card machines to cash out customers.
  • Shared knowledge of menu items and flavors, enabling customers to make personal decisions based on taste and interest.
  • Quickly reset and cleaned up tables after customers left to enable speedy turnaround and guest flow.
  • Maintained customer satisfaction by clarifying questions about orders and specialty items.
  • Maintained customer satisfaction with timely table check-ins to assess food and beverage needs.
  • Greeted new customers, discussed specials, and took drink orders.
  • Bussed and reset tables to keep dining room and work areas clean.
  • Kept server areas clean and stocked to increase efficiency while working tables.
  • Bussed tables during busy periods to assist staff and quickly turn over tables.
  • Displayed enthusiasm and promoted excellent service to customers, successfully increasing referrals, and walk-in business.
  • Remained calm and poised when dealing with difficult customers or during busy shifts.
  • Resolved guest and employee complaints to maintain complete customer satisfaction and workforce effectiveness.
  • Trained new servers on restaurant policies and procedures.

Public Relations Intern

BRANDTHINK Malaysia
Kuala Lumpur
01.2018 - 03.2018
  • Assisted in administrative duties
  • Conducted research and market analysis
  • Monitored relevant media and organizations.
  • Helped plan and execute private, company, and client events.
  • Tracked and reported on success of campaigns and public relations efforts.
  • Coordinated media events, photo opportunities and press interviews to drive client engagement.
  • Increased awareness of company services and products with implementation of PR strategies.
  • Created media kits and utilized promotional materials to meet specific strategic initiatives.
  • Built strong relationships with media outlets and communications professionals to expand personal network.
  • Responded to media inquiries, monitored media coverage and created press reports to influence public narrative.
  • Built and maintained relationships with relevant media outlets and journalists.
  • Maintained and updated media contact lists and databases for ease of access.
  • Wrote and distributed press releases and social media content for clients and company.
  • Drafted, edited and distributed press releases, media advisories and other public relations materials.
  • Assisted in developing media strategies and campaigns for client needs.
  • Collaborated with internal and external stakeholders to identify key messages and create compelling content for press releases and other materials.
  • Supported public relations managers with writing, researching and preparation of materials
  • Monitored media coverage and produced detailed reports to analyze impact of PR efforts.
  • Conducted media relations and responded to media requests for information.
  • Produced and distributed brochures, newsletters and press kits.
  • Cultivated strong relationships with media representatives to secure widespread coverage and feature stories.

Part-Time Waitress

The Inside Scoop Sdn Bhd
Subang Jaya
08.2017 - 11.2018
  • Engaged customers in a sincere and friendly manner
  • Recommended specified items from the menu.
  • Shared knowledge of menu items and flavors, enabling customers to make personal decisions based on taste and interest.
  • Used cash registers and credit card machines to cash out customers.
  • Quickly reset and cleaned up tables after customers left to enable speedy turnaround and guest flow.
  • Maintained customer satisfaction by clarifying questions about orders and specialty items.

Education

Bachelor of Arts in Communication 4+0 - Communication And Public Relation

INTI International College, Southern New Hampshire
Subang Jaya, Malaysia
08.2018 - 08.2020

College Diploma - Mass Communication

INTI International College Subang
Subang Jaya, Malaysia
03.2016 - 03.2018

IGCSE/ O'LEVELS -

New Pastures Resources
Subang Jaya, Malaysia
01.2012 - 05.2015

Skills

    PPC (Adobe Premiere, Apple iMovie)

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Hobbies

  • Dodgeball

I have an exhilarating passion for dodgeball, where I eagerly engage in fast-paced matches, strategize with my team to outmaneuver opponents, and skillfully dodge and throw with precision, all while enjoying the adrenaline rush of the game. The thrill of the competition and camaraderie with teammates make dodgeball an exciting and captivating hobby that I wholeheartedly embrace. 
I'm currently participating in the 2023 National Dodgeball Championships, a contest among numerous independent clubs in the Klang Valley, competing for a coveted grand prize. Players from this championship might earn invitations to the 2024 Malaysia National Team selections, with the possibility of representing Malaysia at the World Championships in Austria. 


  • Cooking/Baking

 Cooking and baking are my delightful passions, allowing me to transform simple ingredients into culinary masterpieces. With an apron on and utensils in hand, I joyfully experiment with flavors, textures, and techniques, creating delectable dishes that not only please the palate but also express my creativity and love for the culinary arts. The kitchen is my canvas, where I find solace and satisfaction in crafting both savory delights and sweet indulgences. 


  • Reading

Immersing myself in the world of books is a cherished hobby that transports me to distant realms, diverse cultures, and imaginative landscapes. With every turn of the page, I embark on intellectual journeys, expand my horizons, and gain insights into the human experience, making reading an enriching and captivating pursuit that fuels my imagination and knowledge.

Timeline

Communication and Public Relations Executive

The Studio KL SDN BHD
03.2023 - Current

Project, Operations & Marketing Executive

The Studio KL SDN BHD
03.2022 - 03.2023

Public Relations Executive

BRANDTHINK Malaysia
09.2021 - 12.2021

Public Relations Intern

BRANDTHINK Malaysia
05.2021 - 08.2021

Public Relations Assistant

BRANDTHINK
02.2021 - 04.2021

Part-Time Gift Associate

Wishful Curated Gifting PTE LTD
11.2020 - 04.2021

Part-Time Game Facilitator

ATAG Malaysia
07.2019 - 08.2021

Part-Time Waitress

Dao Desserts
11.2018 - 10.2020

Bachelor of Arts in Communication 4+0 - Communication And Public Relation

INTI International College, Southern New Hampshire
08.2018 - 08.2020

Public Relations Intern

BRANDTHINK Malaysia
01.2018 - 03.2018

Part-Time Waitress

The Inside Scoop Sdn Bhd
08.2017 - 11.2018

College Diploma - Mass Communication

INTI International College Subang
03.2016 - 03.2018

IGCSE/ O'LEVELS -

New Pastures Resources
01.2012 - 05.2015
Chermaine Lim Sze WenCommunication And Public Relations Executive