Aqilah Azlan
Kuala Lumpur
Summary
Experienced Public Relations Executive skilled in corporate communication, media relations and policy research. Proven track record of managing media coverage, contributing to high-profile events and issue management efforts. Currently expanding into digital marketing, with knowledge in campaign planning, social media strategies and SEO. Aims to combine these skills with PR background to create impactful brand campaigns.
Overview
3
3
years of professional experience
Work History
Public Relations Executive
DM Analytics
02.2022 - 01.2024
- Prepared press materials and managed media relations to ensure consistent communication and optimise coverage.
- Monitored media coverage, government updates and industry trends to shape strategies.
- Performed PESTLE, competitor analysis and policy research to provide actionable insights.
Associate Manpower Planning & Staffing Management
Kenanga Investment Bank Berhad
09.2021 - 02.2022
- Interviewed, hired and mentored over 100 new personnel and oversaw all staffing operations.
- Coordinated job postings and advertisements for maximum exposure and response rate.
- Partnered with departmental managers to ascertain hiring needs and subsequently provide candidate recommendations.
Public Relations Intern
KPJ Healthcare Berhad
03.2021 - 05.2021
- Drafted, edited and distributed press releases, media advisories and other public relations materials.
- Helped plan and execute private, company and client events.
- Prepared or edited organisational publications such as employee newsletters or stockholder reports for internal or external audiences.
Education
Foundation Certificate in Digital Marketing -
TalentLabs
12.2024
Bachelor of English With Communications -
Universiti Sultan Zainal Abidin (UniSZA)
06.2021
Foundation in TESL -
Universiti Teknologi Mara (UiTM), Selangor
04.2017
Skills
- Microsoft Office
- Sony Vegas Pro
- Adobe Premiere Pro
- Graphic design
- SEO Optimisation
- Google Analytics understanding
- Keyword Research
Accomplishments
Huawei Connect 2022
- Successfully led a cross-border media team for a 7-day international digital summit in Bangkok, Thailand, as part of the representing team from Huawei Malaysia.
- Effectively managed media relations and registration for Malaysian media outlets, ensuring seamless interactions with high-profile dignitaries and strategic partners.
- Oversaw media monitoring for the Malaysian coverage throughout the three-day event, achieving the highest news visibility among Southeast Asian countries during the event's kick-off.
Languages
Malay
Native language
English
Proficient
C2
Timeline
Public Relations Executive
DM Analytics
02.2022 - 01.2024
Associate Manpower Planning & Staffing Management
Kenanga Investment Bank Berhad
09.2021 - 02.2022
Public Relations Intern
KPJ Healthcare Berhad
03.2021 - 05.2021
Foundation Certificate in Digital Marketing -
TalentLabs
Bachelor of English With Communications -
Universiti Sultan Zainal Abidin (UniSZA)
Foundation in TESL -
Universiti Teknologi Mara (UiTM), Selangor
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