CHEN YETK KEE
Kuala Lumpur
Summary
Dynamic Business Development & Operations Manager with extensive experience in e-commerce, fintech, and merchant portfolio management. Proven ability to scale high-volume merchant segments, optimize operations, and deliver strategic growth initiatives. Skilled in financial analysis, stakeholder management, and cross-functional leadership, with a track record of achieving RM15 million+ monthly GMV in niche markets. Adept at driving digital transformation, improving processes, and executing business strategies that elevate organisational performance. Seeking to advance in the finance and payments industry, contributing innovative solutions and operational excellence to fast-growing companies.
Overview
14
14
years of professional experience
Work History
Business Development & Operations Manager
Alpha Fintech Sdn Bhd
01.2020 - Current
- Manage niche merchant segments, consistently achieving RM15M+ monthly GMV.
- Develop and implement strategies that scale merchant acquisition, retention, and market penetration.
- Built and managed a portfolios
- Contributed to winning 2nd Runner-Up, Huawei Spark Accelerator 2022 for innovative payment and digital terminal solutions.
- Oversee daily operations with strict adherence to regulatory standards and internal policies.
- Lead cross-functional teams to streamline processes, resulting in improved communication and faster turnaround times.
- Develop and conduct training programs for onboarding staff, fostering operational excellence and consistency.
- Perform financial and operational KPI analysis to guide executive-level decisions.
- Conduct performance reviews, identifying improvement areas and implementing action plans.
- Collaborate with product and tech teams to enhance system features and resolve merchant issues.
- Manage facility maintenance, resource allocation, and operational continuity.
- Implement SOPs and workflow improvements that reduce operational bottlenecks.
- Maintain strong relationships with merchants, partners, and key stakeholders.
- Analyse market trends to identify new growth opportunities within niche sectors.
- Drive digital transformation initiatives to optimise merchant experience and onboarding processes.
Director
Axis Group Sdn Bhd
01.2017 - 12.2019
- Directed overall company operations, strategic planning, and decision-making.
- Managed cross-functional teams to execute strategic projects on time and within budget.
- Implemented process improvements, reducing turnaround time
- Mentored staff to enhance operational performance and leadership capabilities.
- Analysed market and competitive data to support business expansion strategies.
- Oversaw budgeting, financial planning, and cost optimisation initiatives.
- Built and maintained relationships with stakeholders, suppliers, and key partners.
- Identified organisational risks and implemented mitigation strategies.
- Utilised data analytics for sales forecasting and high-level business decisions.
- Developed new revenue channels through partnerships and product diversification.
- Acted as primary liaison for corporate negotiations and agreements.
Head of Business Development
Axis Group Sdn Bhd
06.2016 - 12.2016
- Spearheaded strategic business development initiatives aligned with company goals.
- Conducted detailed market research to identify growth segments and industry trends.
- Successfully expanded company presence through new partnerships and client acquisitions.
- Led and coached teams to deliver client projects with high quality and compliance.
- Improved business development processes, resulting in better conversion and retention rates.
- Represented the company in business meetings, proposals, and partnership discussions.
- Monitored performance metrics and developed improvement plans for BD teams.
Online Trainer (eBay & Amazon)
Axis Group Sdn Bhd
01.2012 - 06.2016
- Designed and delivered online training programs for 20+ participants on e-commerce strategies.
- Developed engaging training materials including videos, walkthroughs, and assessments.
- Conducted live virtual sessions with strong learner engagement using multimedia tools.
- Used Learning Management Systems (LMS) to track learner progress and generate progress reports.
- Improved course structure and training methods based on participant feedback.
- Created detailed guides on product research, listing optimisation, and marketplace compliance.
- Provided one-on-one coaching for advanced learners on store management and scaling.
Education
Bachelor of Business Administration -
Inti International University
Nilai01.2012
Skills
- Merchant acquiring & portfolio management
- Business development & partnerships
- Financial analysis & revenue reporting
- Operations & process optimisation
- Digital payments & fintech solutions
- Risk management & compliance
- Cross-functional leadership
- Data-driven decision-making
- Project management & execution
- Client relationship & stakeholder engagement
- Performance tracking & KPIs
- Market analysis & strategic planning
- Staff training & coaching
- Customer experience enhancement
- Problem-solving & critical thinking
Timeline
Business Development & Operations Manager
Alpha Fintech Sdn Bhd
01.2020 - Current
Director
Axis Group Sdn Bhd
01.2017 - 12.2019
Head of Business Development
Axis Group Sdn Bhd
06.2016 - 12.2016
Online Trainer (eBay & Amazon)
Axis Group Sdn Bhd
01.2012 - 06.2016
Bachelor of Business Administration -
Inti International University