CHEN YETK KEE
Director Of Group Sales
Kuala Lumpur
Summary
Dynamic Business Development & Operations Manager with diverse experience across e-commerce, business development, and fintech. Proven track record in managing high-volume merchant portfolios, driving operational excellence, and executing strategic initiatives. Skilled in financial analysis, stakeholder management, and team leadership, with recent success scaling niche merchant markets to RM15 million GMV monthly. Seeking to advance a career in finance and payments, contributing innovative solutions and operational expertise to fast-growing organizations.
Overview
9
9
years of professional experience
4
4
Languages
Work History
Business Development & Operations Manager
Alpha Fintect Sdn Bhd
Kuala Lumpur, Malaysia
01.2020 - Current
- Manage niche merchant segments, achieving gross merchandise value (GMV) exceeding RM15 million per month.
- Develop and execute business strategies to scale merchant acquisition and market penetration.
- Contributed to winning second runner-up in the Huawei Spark Accelerator 2022 competition for innovative digital terminal and payment solutions.
- Oversaw daily operations, ensuring compliance with regulatory requirements and company policies for high standards of service delivery.
- Led cross-functional teams to streamline processes, enhancing communication and operational efficiency.
- Developed and implemented training programs for new staff, fostering a culture of excellence and efficiency.
- Conduct performance reviews, identifying improvement areas and action plans to drive operational success.
- Managed facility maintenance and resource allocation to ensure optimal business operations.
Director
Axis Group Sdn Bhd
Kuala Lumpur
12.2017 - 09.2019
- Directed overall company operations, financial planning, and strategic decision-making.
- Managed cross-functional teams to implement strategic projects within timelines and budgets.
- Developed process improvements, enhancing efficiency and reducing turnaround times.
- Mentored staff to promote professional growth and operational excellence.
- Analyzed market trends and competitive landscapes to inform business strategies.
- Managed stakeholder relationships and facilitated key meetings to align business objectives.
- Oversaw budgeting and financial management to maintain organizational stability.
- Identified risks and implemented mitigation strategies to protect business interests.
- Leveraged data analytics for informed decision-making in sales forecasting and planning.
Head of Business Development
Axis Group Sdn Bhd
Kuala Lumpur, Malaysia
01.2017 - 11.2017
- Spearheaded strategic planning to align business development objectives with organizational goals.
- Executed market analysis to identify growth opportunities and expand business reach.
- Managed teams to deliver projects successfully, ensuring quality and budget compliance.
- Built strong stakeholder relationships to support business expansion and operational efficiency.
Online Trainer – Marketplace (eBay & Amazon)
Axis Group Sdn Bhd
Kuala Lumpur, Malaysia
01.2016 - 12.2016
- Designed and delivered online training programs for groups of 20+ participants on e-commerce strategies for eBay and Amazon.
- Developed engaging training materials, including videos and assessments.
- Conducted live virtual sessions, using diverse multimedia to enhance learner engagement.
- Monitored participant progress and adjusted content based on feedback and learning outcomes.
- Developed and delivered interactive online training modules utilizing e-learning platforms to enhance learner engagement and knowledge retention.
- Utilized Learning Management Systems (LMS) to track participant progress, generate reports, and facilitate communication with trainees regarding course updates and resources.
Education
BBA -
Inti International University
Nilai 04.2001 -
Skills
Merchant acquiring & portfolio management
Business development and partnerships
Operations management
Financial analysis & reporting
Payment solutions & digital transformation
Strategic planning
Problem-solving & process optimization
Team leadership & staff training
Customer service & stakeholder engagement
Process improvement & performance monitoring
Decision-making & business planning
Timeline
Business Development & Operations Manager
Alpha Fintect Sdn Bhd
01.2020 - Current
Director
Axis Group Sdn Bhd
12.2017 - 09.2019
Head of Business Development
Axis Group Sdn Bhd
01.2017 - 11.2017
Online Trainer – Marketplace (eBay & Amazon)
Axis Group Sdn Bhd
01.2016 - 12.2016
BBA -
Inti International University
04.2001 -