Chen Sion Foo Alvin
Construction, Port And Terminal Operation Management & Development, Ship Stowage and Yard Planning
Johor Bahru,Johor
Summary
Results-focused Terminal Manager bringing 11-years background leading and overseeing day-to-day terminal operations, including cargoes loading and discharge, vessel stowage and yard space planning, and transportation vehicle tracking. Proficient in Terminal Operation System, Vessel and Yard Planning System, Vessel Berthing and Inter-Terminal Haulage Trucking System.
Obtained experience in regional ports operation including Singapore Multi-Purpose Port Operator -Jurong Port, Azerbaijan International Sea Trade Port (Caspian Sea), and development of Myanmar first Inland river port - Mandalay Semeikhon Port connecting vessel barges to Yangon Ports. Independent and hardworking individual recognized for continuously improving operation productivity and efficiency, to maximize handling throughput, yard utilization and berths, and reducing terminal incident rates.
Overview
4
4
Languages
2
2
years of post-secondary education
17
17
years of professional experience
Work History
Marketing & Business Development Director
Job Description PAHG Holding Company Limited
Mandalay, Myanmar
12.2018 - 01.2021
- Oversea the marketing activities of the group businesses.
- Analyze the market trend and competitors’ strategies in construction segment.
- New business development and continues improvement of current group businesses.
- Engagement with all stakeholders and top level management for business performance inline with company’s target.
- Liaise with internal and external parties to obtain information for preparation of proposals/ bids.
- Created documentation outlining research findings for use by project managers, customers and other marketing staff to make accurate decisions about future plans.
- Increased brand awareness by developing technical and non-technical marketing collateral and presentations, public relations campaigns, articles and newsletters.
- Planned marketing initiatives and leveraged referral network to promote business development.
- Mentored and guided executive team during business development decision-making to optimize profitability, marketing strategy and communications planning.
- Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.
- Directed full-cycle marketing and advertising strategies including cost estimation, managing resource allocation and community relations building.
Operation Manager
Mandalay Semeikhon Port
Mandalay, Myanmar
07.2016 - 06.2018
- Set, enforced and optimized internal policies to maintain efficiency and responsiveness to demands.
- Devised, deployed and monitored processes to boost long-term business success and increase profit levels.
- Continues searching of new idea in business development of the first river port in upper Myanmar and its connectivity with Mandalay Myotha Industrial Park Development (MMID), local industries and regional businesses.
- To liaise with port investors, International Finance Corporation (IFC) and MMID Board of Directors to update on port progress and proposal of new business strategies to meet the port target.
- To manage overall terminal operation including port marketing, staff planning and training, implementation of port standard port operation procedures (SOP) and safety management.
- To strengthen connectivity with customers for cargo handling in the port and develop comprehensive marketing plan to increase cargo throughput, by utilize of port resources and manpower efficiently.
- To conduct regular market research to keep update on latest logistic trend, competitors and logistic costing in central Myanmar.
- To perform analysis on potential cargo type and business activities surrounding the port and to liaise with shipping agents, cargo owners, trucking companies and other partner for river barge shipment.
- To perform review on port revenue and expenses thru monthly port budgeting and expenditure monitoring.
- To position the port as local and regional logistic hub in central Myanmar which to support Myotha Industrial Park development (MMID) industries and its surrounding factories, via river way connectivity to Yangon, Kelewa (close to India) and Bhamoe (close to China).
- To continue search of potential investors for other port project including diesel storage tank farm (liquid bulk terminal), international container port and passenger ferry terminal.
- To provide advisory work in port design and ground work development, layout planning, and facilities purchased in the port.
- To assist MMID in real estate development in Myotha Industrial Park City (MIPC), for industrial/factory land marketing and project presentation to potential investors.
Executive Assistant to the Chief Operating Officer
Azerbaijan International Sea Trade Port
Baku, Azerbaijan
08.2015 - 03.2016
- To engage with prospect partners (China, Kazakhstan and others), logistic companies and potential customers for Trans- Caspian Logistic cooperation.
- To in charge for Baku Sea Trade Port terminal project planning and execution.
- Strategically realign with all operation departments to work on the same direction to meet the port's vision.
- To facilitate strategic people management to promote progressive working culture, provide training for staff in safety and security management, and to enforce on implementation of standard operation procedures (SOP) in the port.
- To review the port’s old cargo process flow and to facilitate new cargo process flow implementation by interacting with IT Department and external support partners.
- To review the yard planning system for cargo storage and to implement modern cargo storage planning system to maximize cargo handling throughput and to promote operational efficiency.
- To conduct regular meeting with cargo consignees and shipping agents to understand their concern for their cargo handling in the port and to determine the solution for improvement.
- To conduct others meetings including discussion on new cargo handling, cargo process flow, pre-declaration system with State Custom Committee and implementation of new terminal operation/planning system (TOS).
- To analyze the current issues encountered by the port and provide suggestion solution to management for better improvement.
- To measure port's performance or KPI by implementation for below task.
- Phase 1: Initiatives to improve safety and security in the port.
- Phase 2: Initiatives to improve the operation process in the port Phase 3: Initiatives to analyze cargo declaration flows, vessel shipment, cargo owners, consignee, and contract management.
- Phase 4: Strategies to increase customers and cargo throughput, : Cargo throughput and revenue analysis Phase 6: Business Intelligence and Management Report.
- To implement operation central filing and documentation including vessel operation report, incident report, port facility updates, safety training manual, cargo throughput and monthly vessel calls report.
Commercial Executive
Jurong Port, Singapore
Jurong, Singapore
06.2014 - 07.2015
- To Handle Container and Bulk Cargo Commercial matter and dealing with shipping liner and agents.
- To analyze raw data of periodic cargo throughput, forecast versus actual performance and update to senior management.
- To review monthly cargo throughput performance and to determine strategies to meet the throughput target.
- Proactively managed client correspondence and recorded all tracking and communications.
- To meet existing customers and to gather feedback for the operation matter, and to liaise with port operation team for improvement.
- To liaise with potential customers and discuss on new shipment and storage opportunities in the port.
- Engagement to build close rapport with shipping companies, business partners & port tenants for smooth operation and improvement on the cargo performance.
- Leveraged proven sales methods to increase revenue by 5% and surpass sales objectives b10%.
Ship and Yard Planner (Operation)
Jurong Port, Singapore
Jurong, Singapore
01.2008 - 01.2015
- To liaise with shipping agent, vessel owner, vessel master for vessel stowage planning
- To manage stowage planning for containers and cargoes in the port to facilitate smooth cargo operation
- To review the method in the stowage planning system, cargo gate in and gate out process, and continuous improvement to optimize port resources in the area of storage yard utilization, equipment deploying, manpower management and trucks arrangement.
- To promote efficiency in container ship and yard planning, Inter-Terminal Haulage container trucking between Jurong Port and PSA, and resource planning to minimize operating cost
- Resolved conflicts and negotiated mutually beneficial agreements between parties.
- Identified issues, analyzed information and provided solutions to problems.
Asst. Manager
McDonald’s, Singapore Pte Ltd
01.2004 - 01.2008
- Achieved recognition from senior management for contribution to store success, including managing sales, employees and operations to foster optimal performance.
- Developed loyal and highly satisfied customer base through proactive management of team customer service strategies.
- Created organization systems for inventory control, merchandising, financial reports and schedules, dramatically increasing operational efficiency.
- Monitored cash intake and deposit records, increasing accuracy and reducing discrepancies.
- Helped with planning schedules and delegating assignments to meet coverage and service demands.
- Conducted weekly staff meetings to motivate staff members, address concerns and questions, plan improvements, and evaluate progress toward goals.
- Verified inventory counts remained within monthly tolerance levels and compiled financial data in compliance with budget.
- Set and enforced policies focused on increasing team productivity and strengthening operational efficiency.
- Increased sales revenues by 5% each year by promoting complementary products and educating customers about store promotions.
- Directed merchandising, promotion and brand loyalty efforts for business segment with greatest sales volume.
Education
BBA - Marketing And Business Development
Northern University of Malaysia (UUM)
Sintok, Kedah 01.2002 - 01.2004
Skills
Marketing Communications
Additional Information
Status:
Malaysian
Reference
Eugene Seah Chief Operation Officer, Baku International Sea Trade Port +9942549998
Vincent Lau Vice President, Commercial, Jurong Port Pte Ltd, Singapore +9597538662
Quote
It is never too late to be what you might have been.
George Eliot
Timeline
Marketing & Business Development Director
Job Description PAHG Holding Company Limited
12.2018 - 01.2021
Operation Manager
Mandalay Semeikhon Port
07.2016 - 06.2018
Executive Assistant to the Chief Operating Officer
Azerbaijan International Sea Trade Port
08.2015 - 03.2016
Commercial Executive
Jurong Port, Singapore
06.2014 - 07.2015
Ship and Yard Planner (Operation)
Jurong Port, Singapore
01.2008 - 01.2015
Asst. Manager
McDonald’s, Singapore Pte Ltd
01.2004 - 01.2008
BBA - Marketing And Business Development
Northern University of Malaysia (UUM)
01.2002 - 01.2004
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