CHAN CHEE KIONG (DEREK)
SALES & MARKETING MANAGER
Kuala Lumpur,Wilayah Persekutuan
Summary
Seasoned marketer in education sector with a track record of increasing net sales revenue and grooming new learning centres at different countries such as China and Malaysia. Expert in cross-cultural marketing and digital platforms, including Meta Ads, Google Ads and social media. Skilled in building strong client relationships and fluent in multiple languages, including Cantonese, Mandarin and English. Demonstrates exceptional market research abilities and strategic planning skills.
Overview
18
18
years of professional experience
Work History
Sales & Marketing Manager
DRB-HICOM University of Automotive Malaysia
04.2023 - 08.2024
- Analyzed sales and marketing data for improved strategies.
- Conducted market research to identify new business opportunities and stay ahead of industry trends.
- Optimized sales processes, streamlining procedures for increased efficiency and better customer service.
- Improved brand visibility with well-executed promotional campaigns and engaging social media content.
- Created and expanded sales presentations to new and existing customers increasing net sales revenue by 40% in sales.
Content Moderator
Youtube Division, Concentrix
04.2022 - 04.2023
- Collaborated with cross-functional teams to develop comprehensive content guidelines and policies.
- Strengthened team efficiency by training new moderators on best practices, guidelines, and workflow processes.
- Ensured a consistent application of moderation standards across all categories, reducing discrepancies in enforcement actions taken against violators.
- Maintained a high level of accuracy in identifying and flagging prohibited materials, resulting in improved site quality.
Sales & Marketing Manager
Fairview Education Group
07.2020 - 10.2021
- My experience in the International Baccalaureate (IB) education system has provided me with a global perspective, which is essential for developing marketing strategies aimed at international audiences, particularly in diverse markets.
- Marketing IB programs often involves targeting niche, high-demand markets, which has equipped me to craft specialized marketing strategies for premium products or services.
- I have mastered the art of marketing educational products, which requires a deep understanding of both the emotional and rational factors that drive purchasing decisions—skills that are transferable across a variety of industries.
- As the IB system is global, I’ve had the opportunity to work with diverse cultures, including from Japan. This cross-cultural experience has made me highly adaptable to collaborating with international clients and teams.
Branch Manager
Erican Education Group
01.2019 - 06.2020
- Improved customer satisfaction ratings by enhancing service quality and promptly resolving client issues at 21 branches across Malaysia.
- Maintained friendly, professional interactions with customers from different states.
- Continuously monitored branch performance against key performance indicators, taking corrective action when necessary to ensure objectives were met or exceeded.
- Implemented effective sales strategies that consistently achieved and exceeded branch targets such as engaging famous educators and influencers such as Kidane Frewyeni from Oxford
Sales & Marketing Head
Beijing Di Er Si (Education Development Centre)
01.2018 - 12.2018
- My deep understanding of diverse international cultures (China, Brunei, Malaysia, Singapore) enables me to craft marketing strategies that resonate across borders, fostering strong brand connections.
- I successfully launched new learning centers in Beijing, leveraging my expertise in both digital (WeChat, TikTok, Meta Ads, LinkedIn) and traditional marketing channels to execute high-impact campaigns that drive brand growth, increase customer engagement, and scale these centers from inception to success.
- With a focus on the company’s target markets (e.g., Southeast Asia, China), I tailor marketing strategies to align with local consumer behaviors and preferences.
- I conduct thorough market research to identify opportunities for expansion and growth in existing territories, ensuring continued market relevance and business growth.
Educator
Chung Hwa Middle School
01.2007 - 12.2017
- My experience as an educator within the Cambridge International Education Ecosystem, which aligns with core education systems in Singapore, Malaysia, and Hong Kong, demonstrates my ability to understand and address the needs of both parents and students.
- Working in Brunei provided me with firsthand knowledge of Southeast Asian learning behaviors, enabling me to tailor educational strategies for similar regions, such as Malaysia and Singapore.
- As an educator, I built strong trust and rapport with students and parents, skills that seamlessly translate into establishing solid client relationships in a marketing context.
- Teaching in a foreign country required me to cultivate high levels of flexibility and adaptability—qualities that are essential for navigating dynamic marketing environments and responding effectively to market changes.
Education
Master of Science - TESL
Universiti Putra Malaysia, Malaysia
Selangor06.2004
Bachelor of Science - Management ( Property & Valuation)
Universiti Technology Malaysia
Johor Bahru, Johor, Malaysia11.2000
SPM
Sekolah Menengah Kepong
Kepong, Selangor, Malaysia12.1996
Skills
Fluent in Mandarin, Cantonese, Bahasa Melayu and English Language
Generating leads via paid ads
Generating organic leads via social media platform
Branding exercises
Cross-Cultural Marketing
Market Research and Analysis
Digital Marketing Proficiency: Proficiency in using digital platforms such as Google Ads, social media (WeChat, Facebook, LinkedIn), and SEO to reach a broader audience across different regions
Event Planning and Management: Organizing and executing promotional events, open houses, and information sessions that attract prospective students and parents
Timeline
Sales & Marketing Manager
DRB-HICOM University of Automotive Malaysia
04.2023 - 08.2024
Content Moderator
Youtube Division, Concentrix
04.2022 - 04.2023
Sales & Marketing Manager
Fairview Education Group
07.2020 - 10.2021
Branch Manager
Erican Education Group
01.2019 - 06.2020
Sales & Marketing Head
Beijing Di Er Si (Education Development Centre)
01.2018 - 12.2018
Educator
Chung Hwa Middle School
01.2007 - 12.2017
Master of Science - TESL
Universiti Putra Malaysia, Malaysia
Bachelor of Science - Management ( Property & Valuation)
Universiti Technology Malaysia
SPM
Sekolah Menengah Kepong