Summary
Overview
Work History
Education
Skills
Timeline
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Bryan Chu

Bryan Chu

Head Of Specialist Sales
Petaling Jaya

Summary

Dynamic sales leader with a proven track record at United Overseas Bank, UOB, excelling in strategic sales planning and team training. Achieved top rankings by enhancing sales performance and driving revenue growth. Skilled in KPI tracking and analytical problem resolution, fostering high-performing teams to consistently exceed targets.

Overview

16
16
years of professional experience

Work History

Head of Specialist Sales

United Overseas Bank, UOB
02.2018 - Current
  • Managing sales team which responsible for NTB acquisition and cover for nationwide market.
  • Collaborated with cross-functional teams to achieve project goals on time and within budget.
  • Regularly exceeded monthly targets for both individual and team-wide performance benchmarks.
  • Increased sales revenue by implementing innovative marketing strategies and optimizing team performance.
  • Collaborated with product development teams for continuous improvement of offerings based on customer feedback and evolving market needs.
  • Led a high-performing sales team to consistently exceed quotas and achieve top rankings within the company.


  • Achievements
  • Established Business Banking Center in Northern and Southern Region
  • Top Contributor in Unsecured Loan & Trade in Region Category
  • Double head for Southern Region Area Business Head in Oct'2023
  • Top Area Sales Head - 2023 & 2024

Senior Team Leader

United Overseas Bank, UOB
01.2015 - 01.2018
  • Responsible for Business Banking for Central Region 3 which consist of branches including Damansara Uptown, Jln Othman, Jln Tengah, Puchong, Cheras and Ampang.
  • Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
  • Collaborated with executive leadership to establish long-term objectives, drive growth initiatives, and align regional efforts with corporate goals


  • Achievements
  • Top Loan Growth Region - 2015, 2016, 2017
  • Top Deposit Growth Region - 2015, 2016, 2017
  • Top 3 FX income Region
  • Top 3 Banca Region
  • Groom up Top Marketing Manager, Top Account Manager, Top Deposit Marketing Manager & Top Team Leader

Team Leader

United Overseas Bank, UOB
08.2013 - 12.2014
  • Boosted sales performance by implementing effective team training and coaching strategies.
  • Managed a high-performing sales team, consistently achieving and surpassing set targets.
  • Set ambitious sales goals and motivated strong performance to keep team growing effectively.
  • Led weekly sales meetings to review performance metrics and develop action plans for continuous improvement.
  • Exceeded annual revenue targets by effectively allocating resources and prioritizing high-value accounts.


  • Achievements
  • Successfully re-build the team from bottom rank to Top 1
  • Nationwide Top 1 branch in Unsecured Loan
  • Achieved 4 Stars Category - Top in Loan, Deposit, FX income and Banca.

Team Leader

United Overseas Bank, UOB
07.2012 - 07.2013
  • Set performance expectations for the team, monitoring progress towards goals and providing constructive feedback as needed.
  • Developed team members'' skills through targeted coaching sessions, resulting in improved individual performance.
  • Enhanced team productivity by implementing efficient work processes and regularly reviewing performance metrics.
  • Mentored junior staff members, helping them develop their leadership potential and advance in their careers.


Achievements

  • 2nd runner up for Loan & Advances in Nationwide
  • 2nd runner up for Deposit
  • Groom Up Nationwide Top 3 Marketing Manager

Marketing Manager

United Overseas Bank, UOB
07.2010 - 06.2012
  • Completed thorough risk assessments for each application, mitigating potential losses for the company while maintaining high approval rates.
  • Managed a high volume of loan applications, consistently meeting or exceeding performance targets.


Achievements

  • Top Rookie of the Year - 2010
  • Top Marketing Manager Nationwide - 2011

Cash Specialist

United Overseas Bank, UOB
01.2009 - 06.2010
  • Supported business development efforts by identifying new client prospects and presenting tailored cash management solutions during sales pitches.
  • Contributed to the successful implementation of a new treasury management system, streamlining workflows across departments.
  • Boosted operational efficiency by identifying areas for improvement and implementing best practices in cash management processes.
  • Reduced manual errors in financial transactions through rigorous attention to detail and thorough reconciliation procedures.
  • Collaborated with cross-functional teams to develop customized cash management solutions for clients'' unique needs.

Education

Bachelor of Science - Software Engineering

Coventry University
England
04.2001 -

Skills

Analytical thinking

Sales process engineering

Staff management

KPI tracking

Sales strategy development

Strategic sales planning

Sales performance enhancement

Sales team training

Product knowledge

Staff management

Skilled in analytical problem resolution

Timeline

Head of Specialist Sales

United Overseas Bank, UOB
02.2018 - Current

Senior Team Leader

United Overseas Bank, UOB
01.2015 - 01.2018

Team Leader

United Overseas Bank, UOB
08.2013 - 12.2014

Team Leader

United Overseas Bank, UOB
07.2012 - 07.2013

Marketing Manager

United Overseas Bank, UOB
07.2010 - 06.2012

Cash Specialist

United Overseas Bank, UOB
01.2009 - 06.2010

Bachelor of Science - Software Engineering

Coventry University
04.2001 -
Bryan ChuHead Of Specialist Sales