Damon Loh
Petaling Jaya,10
Summary
With over 12 years of experience in FMCG sales management and proven track record of exceeding sales targets, I am passionate about strategic growth and market expansion. My expertise in leading high performing teams and implementing innovative sales strategies has consistently resulted significant revenue growth.
Overview
17
17
years of professional experience
3
3
Languages
Work History
Head of National Sales Operation - Modern Trade
Coca-Cola Refreshment (M) Sdn Bhd
04.2023 - Current
- Lead a team of 100+ sales professional and merchandisers, achieving a 12% grew year over year in sales revenue
- Developed and executed a comprehensive sales strategy, resulting in th acquisition of new customers.
- Collaborated with business partners, distributors resulting 5% grew in sales volume.
- Negotiated contract with key accounts, securing deal worth RM 30mil and establish long term partnership.
- Skilled at working independently and collaboratively in a team environment.
- Participated in team projects, demonstrating an ability to work collaboratively and effectively.
- Demonstrated strong organizational and time management skills while managing multiple projects.
Territory Sales Manager
Coca-Cola Refreshment (M) Sdn Bhd
08.2020 - 03.2023
- Managed a region sales team of 40, driving a 30% increase in regional sales vs PY.
- Collaborated with trade marketing department to develop new product sell in and activation boosting lead generation by 20%. Monster launching
- Planned and conducted weekly sales meetings to keep sales representatives up-to-date on new products and strategies.
- Conducted regular market analysis to identify new opportunities for territory sales growth.
- Increased division profits with strategic territory expansion and acquisition of 50 new customers.
- Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.
Customer Development Manager
Coca-Cola Refreshment (M) Sdn Bhd
11.2018 - 07.2020
- Prepared sales presentations for clients showing success and credibility of products.
- Developed compelling presentation decks to gain approval for ideas and communicate results.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
- Cultivated successful relationships with key decision-makers, Aeon, Tesco.
- Organized and hosted successful joint business plan, achieved a 8% increase in sales for festive season sales.
Zone Sales Manager
Coca- Cola Refreshment (M) Sdn Bhd
04.2015 - 10.2018
- Increased sales revenue by implementing effective sales strategies and maintaining strong client relationships.
- Established long-term partnerships with key accounts, ensuring repeat business and customer loyalty.
- Organized promotional events and interacted with community to increase sales volume.
- Collaborated with marketing teams to develop promotional materials, enhancing brand visibility and driving sales growth.
- Built relationships with customers and community to establish long-term business growth.
Sales Team Leader
Coca - Cola Refreshment (M) Sdn Bhd
04.2011 - 03.2015
- Built strong team by recruiting and developing top sales talent.
- Led weekly sales meetings to review performance metrics and develop action plans for continuous improvement.
- Managed a high-performing sales team, consistently achieving and surpassing set targets.
- Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing.
Staffing Manager
Kelly Services Sdn Bhd
01.2007 - 02.2011
- Optimized job postings for maximum visibility on various job boards, social media platforms, and professional networks.
- Reviewed applications and resumes to support hiring activities.
- Coordinated diverse temporary staffing assignments, ensuring seamless onboarding and integration processes for new hires.
- Developed marketing strategies to generate leads.
- Partnered with hiring managers to identify workforce needs and develop customized staffing solutions.
Education
Associate of Arts - Business Administration
Association of Business Executive (ABE) UK
Kuala Lumpur 04.2001 -
Skills
Multitasking
Analytical Thinking
Troubleshooting
Interpersonal Communication
Attention to Detail
Analytical and Critical Thinking
Quality Assurance
Organizational Skills
Team Management
Timeline
Head of National Sales Operation - Modern Trade
Coca-Cola Refreshment (M) Sdn Bhd
04.2023 - Current
Territory Sales Manager
Coca-Cola Refreshment (M) Sdn Bhd
08.2020 - 03.2023
Customer Development Manager
Coca-Cola Refreshment (M) Sdn Bhd
11.2018 - 07.2020
Zone Sales Manager
Coca- Cola Refreshment (M) Sdn Bhd
04.2015 - 10.2018
Sales Team Leader
Coca - Cola Refreshment (M) Sdn Bhd
04.2011 - 03.2015
Staffing Manager
Kelly Services Sdn Bhd
01.2007 - 02.2011
Associate of Arts - Business Administration
Association of Business Executive (ABE) UK
04.2001 -