Summary
Overview
Work History
Education
Skills
References
Training
Certification
Timeline
Generic
Arif Haikal Bin Roslan

Arif Haikal Bin Roslan

Johor Bahru

Summary

Arif Haikal Bin Roslan is seasoned professional with 10 years of diverse experience in marketing, special officer roles, and liaison responsibilities. Expertise in developing and executing strategic marketing campaigns, managing stakeholder relationships. Proven ability to navigate complex environments, resolve conflicts, and drive initiatives that align with business objectives. Adept at leveraging marketing insights to enhance brand presence while maintaining operational efficiency and compliance. Strong leadership and organizational skills with a commitment to fostering collaboration and achieving measurable results.

Overview

10
10
years of professional experience
1
1
Certification

Work History

Liaison

Sime Darby Property Berhad
10.2023 - Current

Headhunted to join one of the prestigious developers in Malaysia as a liaison with the task are as below :

  • Manage the overall Authority Approval starting from MCP/MLP up to project closure
  • Ensure that all the authority related matters, implementation, schedule met with township/integrated development timeline
  • Collaborate with all phases project team and appointed consultants to gather all the necessary documentation for Building Plan (BP) and Permit approval submissions to Government or other authorized Agencies
  • Establish strong rapport with local authorities, government agency (PBT) and DOSH (Department of Occupational Safety & Health) to expedite on approval related to development direction and strategy
  • Responsible to obtain land matter approval under the National Land Code 1965, Strata Title Act 1450 and Strata Management Act 757 (where applicable) and resolve all land matter related issues
  • Manage and coordinate with relevant local authorities, government agencies and department to obtain the Certificate of Compliance Completion (CCC)
  • Establish strong rapport with utilities providers such as TNB, Syabas, IWK, Telekom Malaysia, etc.
  • Strong liaison relationship with Economic Corridor(where applicable) and Federal agencies
  • Work cohesively with vendors/consultants/contractors to ensure all requirements from authorities and government agency is properly executed

Highlights/Achievements :

  • Data Center - Successfully arranged meeting with Invest Johor and Investment, Trade, Consumer Affair And Human Resources Exco Of Johor, Works, Infrastructure and Communication Exco Of Johor, District Officer Of Muar, Yang Dipertua Majlis Perbandaran Muar and Pentadbir Tanah Muar to brief overall planning and timeline for data center
  • KM layout submission MLP2(3) - Obtaining support from Jabatan Kerja Raya (JKR) Johor regarding Traffic Impact Assessment report (TIA) by arranging coordination meeting with JKR Johor and Majlis Perbandaran Muar before getting full approval at OSC meeting. Arrange coordination meeting with Perbadanan Kemajuan Perumahan Johor (PKPJ) to resolve issue regarding statutory house (RMMJ)
  • Ubah syarat nyata 15 unit commercial to institution (Kolej Komuniti Pagoh) - Liaise with Pejabat Tanah Galian Johor to ensure process of ubah syarat nyata can be table in Jawatankuasa Hasil Bumi and Majlis Mesyuarat Kerajaan Johor. Paper already table in Jawatankuasa Hasil Bumi (as August 2024) and endorsed
  • SBKS submission for KM layout MLP2(2) - Resolve almost 2 years of pending issue by arranging meetings with Pengarah Pejabat Tanah Dan Galian Johor and Sime Darby Property Group Managing Director. SBKS submission was tabled in Jawatankuasa Hasil Bumi after issue being solved
  • Early confirmation of employment

Sales Advisor

Coway Malaysia Sdn Bhd
Kuala Lumpur
05.2021 - 10.2023

Joined Coway Malaysia in 2021 and placed in the leading sales group in Malaysia for 6 years in row. Skilled in building and maintaining strong relationships with clients, providing exceptional service, and achieving sales targets through strategic planning and effective communication.

Highlights/Achievements :

  • 2022 Top 3 sales in manager group
  • 2021 Club 30 (sales) in senior manager group
  • Top 3 recruiter in senior manager group quarter 1 2022
  • Building script for telemarketing and used by multiple sales advisor across Malaysia

Marketing Manager

BX Group Sdn Bhd
Kuala Lumpur
12.2020 - 05.2021
  • Assisting marketing manager to monitor the performance of marketing campaigns and initiatives using key performance indicators (KPIs) by preparing regular reports on campaign effectiveness, ROI, and other metrics, and making recommendations for improvements
  • Successfully bring out Jakel from being boycott by Malay Malaysian
  • Increase e-commerce sales up to 300% by doing effective Facebook and Google ads campaign in-house

Ast Marketing Manager

Jakel Trading Sdn Bhd
Kuala Lumpur
06.2020 - 12.2020

Headhunted to join Jakel Trading Sdn Bhd mainly to bring out Jakel from being boycotted of controversial issues. Assisting marketing manager to monitor the performance of marketing campaigns and initiatives using keyperformance indicators (KPIs) by preparing regular reports on campaign effectiveness, ROI, and other metrics, and making recommendations for improvements. Joined e-commerce team later to improve online sales.

Highlights/Achievements:

  • Successfully bring out Jakel from being boycott by Malay Malaysian
  • Increase e-commerce sales up to 300% by doing effective Facebook and Google ads campaign in-house

Digital Marketing Manager

Econsave Cash And Carry Sdn Bhd
Klang
05.2019 - 06.2020

Joined Econsave Malaysia as first Digital Marketing Manager to set up a new team to enhance company visibility in social media . Role in developing and executing social media strategies to increase brand awareness and foster community engagement, monitor social media channels, manage interactions, and track performance metrics.
Develop and manage budgets for digital marketing activities to ensure cost-effective use of resources and optimize spend based on performance data

Highlights/Achievements:

  • Creating content that viral in social media and being pickup by multiple news and news portal
  • Create first in-house production for youtube video titled "Pengalaman berbelanja di Econsave yang tak dapat dilupakan sepanjang hayat" to minimize marketing costs up to 100%
  • Highlight back and spread in social media the good side story of the company in corporate social responsibility especially in Gaza. Also producing content for other CSR initiative like Bantuan Pasca Gempa Bumi Lombok, Bakul Makanan and many more
  • Transformed corporate website and social media platforms to better engage customers and promote sales

Senior Executive Marketing

Kumpulan Prasarana Rakyat Johor
Johor Bahru
06.2017 - 07.2018

Joining Kumpulan Prasarana Rakyat Johor (KPRJ) senior marketing executive to serve chairman of KPRJ cum Chief Minister Of Johor. Role to assist the department of media and communication, chief minister of Johor office to deliver information regarding all initiatives done by the state government of Johor.

Highlights/Achievements:

  • Involve in Muafakat Johor, Johor Berkemajuan campaign to deliver all initiative one by state government of Johor

Special Officer to Housing and Local Government Exco

Johor State Government
Johor Bahru
04.2014 - 06.2017

Starting official career as special officer (media) to Housing and Local Government Exco Of Johor. Role as media officer mainly involving public relation with all local media like newspaper and online portal. Involve in drafting speech, keynote to all programmes involving exco in state or national level. Managing exco social media by posting content, creating copywriting and replying comment and inbox

Highlights/Achievements:

  • Leading the preparation to answer all question in Dewan Negeri Johor by coordinating and gathering info from all department and agencies under exco portfolio
  • Manage to engage closely with most of Johor football fan-based social media account as exco also serve as honorary treasurer of Johor Football Association (Persatuan Bola Sepak Negeri Johor)
  • Creating and coordinating all 16 local authority create and enhance social media to engage with all tax payer
  • Initiate to make all local government to have “whatsapp aduan “ for people to make complains privately instead in social media
  • Familiar with most of Johor press
  • Good relationship with sufficient number of Johor Civil Service (JCS)

Education

Some College (No Degree) - STPM

SMK Taman Daya
Johor Bahru
01-2008

SPM

Maktab Tentera Diraja
Kuala Lumpur
01-2006

Skills

  • Public relation
  • Negotiation
  • Networking
  • Multitasking
  • Digital marketing
  • Speech writing
  • Photoshop - intermediate
  • Copywriting

References

  • Datuk Abd Latif Bandi, Former Johor State Exco, +60197305365
  • Hamidon Sarmo, Former Head Of Human Resource KPRJ, +60197340994
  • Noraini Dullah, Sales Manager Coway Malaysia, +60132120228
  • Mas Imran Adam, General Manager Econsave Malaysia, +60193838877
  • Rafidah Mohamed, Former Marketing Manager Jakel Textile, +6012294425
  • Dr Syafiq Mohamad, Director BX Group Sdn Bhd, +60189723603

Training

  • 2020, Speaker of 'Sharing Session' related to social media Aductive Food Sdn Bhd
  • 2017, Speaker 'Media Sosial dan Komunikasi Berkesan' by Pejabat Setiausaha Kerajaan Johor Bahagian Perumahan
  • Multiple, Lead trainer for short video making by Yayasan Pelajaran Johor

Certification

  • Roll of Honor - Outward Bound Malaysia

Timeline

Liaison

Sime Darby Property Berhad
10.2023 - Current

Sales Advisor

Coway Malaysia Sdn Bhd
05.2021 - 10.2023

Marketing Manager

BX Group Sdn Bhd
12.2020 - 05.2021

Ast Marketing Manager

Jakel Trading Sdn Bhd
06.2020 - 12.2020

Digital Marketing Manager

Econsave Cash And Carry Sdn Bhd
05.2019 - 06.2020

Senior Executive Marketing

Kumpulan Prasarana Rakyat Johor
06.2017 - 07.2018

Special Officer to Housing and Local Government Exco

Johor State Government
04.2014 - 06.2017
  • Roll of Honor - Outward Bound Malaysia

Some College (No Degree) - STPM

SMK Taman Daya

SPM

Maktab Tentera Diraja
Arif Haikal Bin Roslan