Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic
Aravind Nair

Aravind Nair

Kuala Lumpur

Summary

Accomplished Sales and Marketing Leader with more than 17 years’ experience in the lighting industry across the Middle East and South East Asia. Proven record of leading multifunctional teams, exceeding ambitious sales targets, and building strong customer relationships. Expert at collaborating with sales, product, and management teams to drive revenue, brand visibility, and market share growth. Currently based in Malaysia.

Overview

17
17
years of professional experience
4
4
years of post-secondary education
6
6
Certifications

Work History

Specification Sales Manager

Signify Malaysia
04.2023 - Current
  • Lead the Specification Sales team and drive integrated sales and marketing strategies to achieve annual revenue and margin targets.
  • Develop and execute marketing plans—including digital marketing, industry events, and content creation—to build brand visibility and support business growth in the Malaysian lighting market.
  • Oversee and optimize marketing campaigns and lead generation activities in coordination with the Marketing department, ensuring alignment with sales objectives.
  • Build, develop, and maintain relationships with key project stakeholders, architects, and consultants to specify and promote Signify’s lighting solutions.
  • Collaborate with internal teams, including Finance, Supply Chain, Product Management, and Marketing, to ensure seamless execution of sales and marketing initiatives.
  • Support sales and marketing teams in pitching special solutions, preparing high-impact presentations, and organizing promotional events.
  • Closed the Shell Miri Office Connected Lighting project (2m MYR), overseeing the full sales cycle and ensuring successful project execution.
  • Won the Emhart Glass project (2m MYR), introducing Signify’s special lighting solutions in Malaysia for the first time and delivering a landmark project for the company.

Sales Manager – Certified System Integrators (CSI)

Signify (formerly Philips Lighting)
05.2019 - 03.2023
  • Managed channel revenue, margin, and forecasting for B2B partners in the lighting sector, integrating marketing initiatives to drive partner engagement and sales growth.
  • Developed and implemented marketing campaigns, partner enablement programs, and co-branded promotions to boost brand recognition and customer loyalty.
  • Led digital marketing efforts and face-to-face training events for system integrator partners, raising product awareness and supporting market expansion.
  • Recruited, trained, and managed System Integrator partners, enhancing Signify’s market position through both strategic B2B sales and marketing initiatives.
  • Awarded Best Certified System Integrator Channel in ASEAN (2021) for outstanding sales results and partner management.
  • Secured major projects including Solaire Casino (30m PHP), Pasig City Street LED upgrade (20m PHP), and Mormons Church (50m PHP), consistently surpassing sales targets and fostering long-term client partnerships.

Key Account Manager – Specification Sales

Philips Lighting
08.2012 - 04.2019
  • Drove demand generation and brand awareness for Philips Lighting solutions in Qatar and the GCC through specification sales, targeted B2B marketing, and participation in high-profile industry events.
  • Collaborated with consultants, architects, and contractors to promote Philips’ lighting products, leveraging marketing campaigns to strengthen customer engagement.
  • Oversaw CRM-driven marketing analytics to evaluate customer outreach effectiveness and optimize future campaigns.
  • Consistently exceeded annual sales and brand awareness targets by integrating sales and marketing approaches.
  • Successfully specified and closed high-profile projects, including Aspire Football Performance Center (3m USD) and JW Marriott Hotel Façade Lighting (900k USD), boosting Philips’ brand reputation in the region.
  • Grew Philips’ footprint with multi-site wins such as Al Meera Retail chain (6 stores, 1.8m USD), supported by targeted customer outreach and collaboration on localized marketing activities.

Lighting Application Specialist

Philips Lighting
07.2011 - 07.2012
  • Supported sales and marketing teams with lighting design, technical presentations, and event demonstrations to secure new business.
  • Enhanced brand positioning through client workshops and industry seminars.
  • Played a key role in securing the Aviation Hotel project (300k USD) and Aspire Hospital West Expansion (500k USD) by delivering persuasive technical presentations and supporting marketing-driven client workshops.

Sales Engineer

Global Lighting Systems LLC
03.2008 - 06.2011
  • Managed all phases from product specification to closing sales, achieving and exceeding assigned financial targets.
  • Supported consultants and contractors on lighting design and technical queries, resulting in increased sales and new business partnerships.

Education

Bachelor of Technology - Electronics & Electrical Engineering

University of Calicut
06.2003 - 06.2007

Skills

  • Sales Strategy

  • B2B Sales

  • Project Sales

Leadership

  • Account Management

  • Marketing Strategy

  • Digital Marketing

Certification

Impact Sales Training Certification

Timeline

Specification Sales Manager

Signify Malaysia
04.2023 - Current

Sales Manager – Certified System Integrators (CSI)

Signify (formerly Philips Lighting)
05.2019 - 03.2023

Key Account Manager – Specification Sales

Philips Lighting
08.2012 - 04.2019

Lighting Application Specialist

Philips Lighting
07.2011 - 07.2012

Sales Engineer

Global Lighting Systems LLC
03.2008 - 06.2011

Bachelor of Technology - Electronics & Electrical Engineering

University of Calicut
06.2003 - 06.2007

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Aravind Nair