Results-driven professional with expertise in sales management, product management, account management, and solution selling with 17 years' experience working across different markets in the Middle East and Southeast Asia region.
Overview
17
17
years of professional experience
4
4
years of post-secondary education
1
1
Certification
Work History
Specification Sales Manager
Signify
Kuala Lumpur, Malaysia
04.2023 - 04.2025
Lead the Specification Sales team of Signify in Malaysia and achieve the annual revenue and margin targets.
Build, develop and maintain relationship with the key project stakeholders in Malaysia to specify key products and solutions of Signify.
Develop new product strategies by researching market trends and analyzing customer feedback as a stretch assignment
Present latest product solutions at conferences and also during NPIs to various stakeholders as a stretch assignment.
Drive sales for the current and subsequent years by creating healthy pipeline for Signify' s lighting solutions, especially in the connected IOT space and other differentiated offerings.
Key Projects/Achievements:
Shell Miri Office Connected Lighting worth 2m MYR
Emhart Glass project worth 2m MYR, which is first of its kind project in Malaysia for Signify, supplied with all the special lighting solutions.
Sales Manager - Certified System Integrators (CSI)
Signify (formerly known as Philips Lighting)
Manila, Philippines
05.2019 - 03.2023
Managed the annual revenue and margin targets of Certified System Integrator channel in the Philippines.
Managed the revenue forecasting on a monthly, quarterly and annual range for the channel through close coordination with the supply chain and marketing teams.
Responsible for Customer satisfaction, of both end clients as well as the partners.
Recruited, trained and managed System Integrator partners.
Key achievements/projects:
Won the award for the best Certified System Integrator channel in ASEAN for the year 2021.
Solaire Casino back of house lighting - worth 30m PHP (585K USD)
Pasig City Street LED upgrade project - worth 20m PHP (400K USD) - won the 2021 Q1 Spot award from Signify for this project.
Mormons Church project - Indoor, Façade and Landscape lighting worth 50m PHP (1m USD). This was the first project in the Philippines using majority Signify US portfolio.
Key Account Manager - Specification Sales
Philips Lighting
Doha, Qatar
08.2012 - 04.2019
Lead the demand generation activity through specification in the Qatar market. Also managed accounts from UAE, Iran, Bahrain, Oman and Kuwait.
Worked closely with key consultants, architects, interior designers, and contractors in the region to generate demand for Signifyʼs solutions.
Consistently exceeded the annual sales targets of the project lighting business group.
Managed and tracked the Specification team performance using the CRM tool (Salesforce).
Key achievements/projects:
Áspire Football Performance Center, Doha, project value of 3m USD- Successfully specified and closed the indoor lighting, lighting controls, and façade lighting packages.
Made a breakthrough in Al Meera Retail chain. Supplied lighting for 6 stores for a value of 1.8m USD.
JW Marriot hotel Façade lighting worth 900K USD.
Villagio Mall Façade lighting worth 700K USD.
Lighting for prominent hotel properties such as Fahad Hotel, Qatar and Alila Resort, Oman, each worth 500K USD.
Lighting Application Specialist
Philips Lighting
Dubai, UAE
07.2011 - 07.2012
Supported the sales team on lighting design, cross specification, and technical discussions with consultants and contractors.
Supported the sales team on mock-ups, sample demos, presentations.
Key achievements/projects:
Aviation Hotel project in Dubai worth 300K USD.
Aspire Hospital West Expansion worth 500K USD.
Sales Engineer
Global Lighting Systems LLC
Abu Dhabi, UAE
03.2008 - 06.2011
Managed all the processes from the specification of products to sales and was accountable for achieving the financial targets assigned by the company.
Supported the consultants and contractors on lighting design and technical queries.
Connected and partnered with new lighting manufacturers and widened the portfolio.
Education
Bachelor of Technology - Electronics & Electrical Engineering
University of Calicut
06.2003 - 06.2007
Skills
Sales Management
Product Management
Account Management
Solution Selling
Leadership
Negotiation
Certification
Impact Sales Training Certification
Lean Leadership Certification (Philips)
System Associate for Sales & Marketing (Philips)
LED Professional Certification (Philips)
Lighting Professional certified (Philips)
Lighting Controls Certification (Philips)
Timeline
Specification Sales Manager
Signify
04.2023 - 04.2025
Sales Manager - Certified System Integrators (CSI)
Signify (formerly known as Philips Lighting)
05.2019 - 03.2023
Key Account Manager - Specification Sales
Philips Lighting
08.2012 - 04.2019
Lighting Application Specialist
Philips Lighting
07.2011 - 07.2012
Sales Engineer
Global Lighting Systems LLC
03.2008 - 06.2011
Bachelor of Technology - Electronics & Electrical Engineering
University of Calicut
06.2003 - 06.2007
Similar Profiles
HEMANT NEHETEHEMANT NEHETE
Revit Engineer at SignifyRevit Engineer at Signify