ALICE TAN
Kuala Lumpur
Summary
Strategic Healthcare SaaS Leader with 8+ years delivering impactful product strategies and accelerating business development in health tech. Instrumental in scaling a healthcare SaaS provider from early stage startup to 500+ clients, underpinning average YoY revenue growth of over 100% during 7 years of tenure through strategic product innovation and partnerships.
Expertly directs the end-to-end product lifecycle, utilizing data and user feedback to drive adoption rates to 80-100%. Adept at building high-performance teams and navigating complex stakeholder relationships across clinical and commercial domains.
Overview
8
8
years of professional experience
Work History
BUSINESS DEV. MANAGER
RMA MyCLNQ Sdn Bhd
, Malaysia
04.2024 - 06.2025
- Spearheaded the strategic initiative resulting in the successful acquisition of Malaysia Digital (MD) status in February 2025, liaising directly with MDEC, ensuring full regulatory compliance, and positioning the company for enhanced national recognition, growth acceleration, and future funding opportunities.
- Directed Malaysian market entry operations, leading cross-functional teams (Product, Tech, Marketing) and establishing robust processes to ensure regulatory adherence, seamless product deployment, and efficient business execution.
- Designed and executed GTM strategy, leading to 85+ clinics onboarded in 6 months and establishing RM100K revenue within two quarters.
- Established and cultivated strategic relationships with key healthcare stakeholders, including clinicians, government bodies, and industry associations, securing foundational long-term partnerships critical for market penetration and ecosystem integration.
- Generated the company's inaugural Malaysian revenue stream exceeding RM 100K by Q2 2025 by identifying, negotiating, and launching strategic partnerships, laying the financial groundwork for sustained growth.
- Partnered proactively with product and engineering leadership to translate market feedback into actionable insights, prioritizing critical issue resolution and feature enhancements to significantly improve platform stability and user satisfaction.
COUNTRY MANAGER
Avixo Sdn Bhd
, Malaysia
12.2019 - 02.2024
- Established and directed Avixo's Malaysian market operations, building the local presence from the ground up and holding full P&L responsibility for the region.
- Managed all Malaysian operational aspects, including vendor relations, inventory control, financial oversight, and regulatory compliance, ensuring efficient business execution.
- Led, recruited, and mentored a high-performing cross-functional team of 8 (Product, Sales, Support), fostering a collaborative environment focused on achieving local business objectives.
- Spearheaded talent development initiatives, including targeted training programs that demonstrably increased team productivity by 30%.
- Pivoted product strategy rapidly during the COVID-19 pandemic, leading the team to adapt the SaaS platform with critical features tailored to urgent Malaysian market needs, ensuring business continuity and relevance.
- Implemented data-driven product strategies and enhancements based on local user feedback, driving annual increases in product adoption by 150-200% and significantly improving customer satisfaction and retention within the Malaysian market.
- Forged and cultivated key strategic partnerships with local healthcare stakeholders and ground support vendors, building a robust ecosystem essential for market penetration, operational efficiency, and brand establishment in Malaysia.
BUSINESS DEV. MANAGER
Avixo Sdn Bhd
, Singapore
03.2019 - 11.2019
- Played a key role in developing the core B2B SaaS platform following the company's strategic pivot from B2C.
- Gathered critical product requirements and user feedback by conducting direct consultations with clinicians across both Singapore and Malaysia.
- Contributed to product quality through hands-on QA testing during crucial development phases.
- Supported early B2B market validation efforts based on insights gathered from target users.
BUSINESS DEV. EXECUTIVE
Avixo Sdn Bhd
, Singapore
03.2017 - 02.2019
- Managed operations for the company's initial B2C health platform, liaising directly between patients and healthcare providers.
- Developed foundational partnerships and organized health-focused events with corporations, hotels, colleges, and major Singapore hospitals.
Education
Diploma - Games Design & Development
Singapore Polytechnic
Skills
- Product Strategy & Management
- Healthcare SaaS Strategy
- Roadmap Development
- Full Product Lifecycle Management
- Requirements Gathering
- Prioritization
- User Feedback Integration
- Metrics Analysis
- Product Adoption Strategy
- Business Growth & Commercialization
- Go-to-Market Strategy
- Business Development
- Client Acquisition
- Scaling
- Strategic Partnerships
- Revenue Generation
- Sales Strategy Alignment
- Leadership & Operations
- Cross-Functional Team Leadership
- Team Development
- Stakeholder Management
- Data-Driven Decision Making
- Operational Oversight
- Talent Recruitment
- Training
Languages
English
Bahasa Melayu
Mandarin
Cantonese
Skills
Healthcare SaaS Strategy & Roadmap Development, Full Product Lifecycle Management, Requirements Gathering & Prioritization, User Feedback Integration & Metrics Analysis, Product Adoption Strategy, Go-to-Market Strategy, Business Development, Client Acquisition & Scaling, Strategic Partnerships, Revenue Generation, Sales Strategy Alignment, Cross-Functional Team Leadership & Development, Stakeholder Management (Clinical, Commercial, Regulatory), Data-Driven Decision Making, Operational Oversight, Talent Recruitment & Training
Locations
- Kuala Lumpur, Kuala Lumpur
- Singapore, Singapore
Personal Information
Availability: Kuala Lumpur | Singapore
Websites
Timeline
BUSINESS DEV. MANAGER
RMA MyCLNQ Sdn Bhd
04.2024 - 06.2025
COUNTRY MANAGER
Avixo Sdn Bhd
12.2019 - 02.2024
BUSINESS DEV. MANAGER
Avixo Sdn Bhd
03.2019 - 11.2019
BUSINESS DEV. EXECUTIVE
Avixo Sdn Bhd
03.2017 - 02.2019
Diploma - Games Design & Development
Singapore Polytechnic