ZURAIDAH RAMLY
Consumer And Market Research Manager
Petaling Jaya
Summary
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
To seek and maintain full-time position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills. Hardworking and passionate job seeker with strong organizational skills.
Ready to help team achieve company goals. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
31
31
years of professional experience
Work History
Consumer Research & Market Intelligence Manager
Kao Malaysia Sdn Bhd
2 2012 - Current
- Managing cost efficient & quality research agencies
- To ensure cost efficiency management of all research projects by research agencies with good quality deliverables and timely manner
- Nielsen Retail Audit Syndicated Data Analyst
- To ensure market size and share monthly compilation & up-dates of Nielsen Retail Audit report to management, sales and brand team delivered on timely manner
- To conduct deep dive analysis by each product categories to identify issues and recommending solution
- To arrange bi-yearly presentation findings by Nielsen team to brand team
- Managing pre & post presentation follow-ups request by brand team
- To arrange Nielsen Advisor training for new staff/refreshment course for brand team as and when required
- Brand Power Benchmark Study & U&A Study Annual Study
- To assist brand team in checking all the questionnaires (translation, local brand list etc.) from Kao Global Research Centre
- To compile, up-date and analyze key indicators trend by respective product category
- To guide brand team how to extract and analyze data via Lyche-Epoch tools
- Provide trend analysis & advise on area to further improve or strengthen
- Purchase In-Store Tracking & Ad Hoc Survey
- To conduct in-store tracking survey for new launched/re-launched products at selected store via sales promoters in KL/PJ area
- The task includes designing representative sampling areas (outlets), questionnaire, data collection, data tabulation and report writing
- To conduct ad hoc survey via online (Monkey Survey), face to face interview including in-depth and small focus groups
- The task includes identify databases as sampling platform, questionnaire designing/programming, field progress monitoring, data collection, report writing and recommendations for next step actionable decision
- To execute and coordinate customized research projects
- To liase closely with brand team, Kao HQ Japan, other affiliates and research agencies on the designated customised research jobs (Home Use Test, Focus Group Discussion, In=depth Interview, Home Visit etc
- Covering all aspects - research brief, quotation, planning, coordination, executing, monitoring & completion of each commissioning projects within required timeline and share result findings & recommendation from research perspective
- To ensure cost efficiency with good quality deliverables
- Managing overall project time management
- To ensure good quality control of research agencies fieldwork
- To ensure completion of projects within budgeted cost and within stipulated time frame given
- To ensure good quality report deliverables.
Freelance Market Researcher/Executive Interviewer
dmrkynetec Limited
05.2009 - 01.2012
- Oversee all aspects of designing, planning, and managing of research projects and produce results and recommendations
- This includes, Writing proposal based on client’s brief that comprehensively covers, Research background & objectives, Research Approach, Methodology, Coverage, Flow of Analysis, Sampling etc
- Costing Designing questionnaire (screening, main & validation questionnaire, and discussion guide for focus group discussion
- Provide support to fieldwork dept, including Conducted fieldwork briefing to interviewers to ensure the deliverability of the study’s objectives
- Worked on sampling procedure & identified sampling area
- Provide support to data processing department including: Preparing table analysis specification
- Checking, editing, and coding for open-ended answers
- To provide additional analysis format if required such as booster sampling, weighting factor, perceptual mapping, brand segmentation etc
- Checking raw data before proceeding to data processing in SurveyCraft/ ASCII data format/SPSS format
- Report writing Data extracting, charting, and analyzing
- Report & Summary writing
- Client servicing – as a key person in liaison with existing and new clients
- Business development – developing new client base/business
- Broad exposure in face to face interview telephone survey mail/online survey in-depth interview business to business interview focus group discussion
- Industry exposure: Agriculture Automotive Telecommunication Fast moving consumer goods Usage & Attitude Study Tracking Study Concept testing Taste test study Advertising Office equipments study Mystery shopping / accompanied shopping.
Asst. Research Director
Cardas Research & Consulting Group
01.2005 - 06.2007
- Hyundai Car Customer Satisfaction Study
- DiGi Telecommunication Tracking Study
- DiGi Dealers Mystery Shopping Study
- Mobile Phone Usage & Attitude Study among University students for DiGi
- Kotex Placement Test for Kimberly-Clarke
- Human Resource Development Study for Mitsubishi Research Institute, Japan
- (2006)
- Post Evaluation Study for Higher Learning Fund for Mitsubishi Research Institute, Japan
- Rice Insecticide Diagnostic Study
- Key Purchase Driver Study.
Senior Research Executive
Taylor Nelson Sofres (M) Sdn Bhd
04.2004 - 01.2005
- Honda Customer Satisfaction Study
- Telekom Corporate Image Study
- Panel Recruitment for OMD (M) Sdn Bhd
- F&N Coca Cola Brand Health Tracking Study
- Panel Recruitment for OMD (M) Sdn Bhd
- Royal Selangor Golf Club Members Satisfaction Study
- Nanyang Siang Pau Newspaper Readership Survey
- Meat & Livestock Australia (MLA) U&A Study
- U&A Study on Liquid Shower Foam for Southern Lion Corporation.
Senior Researcher
Synovate Pte Ltd
12.2000 - 12.2003
- Honda Motorcycle Usage & Attitude Study
- ExxonMobil Fuel Tracking Study
- Kao Magiclean Household Product Usage & Attitude Study
- Home Appliances Usage & Habit Study for Electrolux (South East Asia)
- Kikkoman Soy Sauce Evaluation Study
- Microsoft Window Installation Study
- Canon Office Automation Regional Study for 6 countries market
- Office Procurement Study for ITACS Incorporation (Base in Tokyo, Japan)
- Robert Bosch (South East Asia) Customer Satisfaction Study (via mail survey)
- Brand Image Study on Glass Manufacturer for Nikkei
- Home Appliances Usage & Habit Study for Electrolux (South East Asia)
- Brand Ownership Incidence & Lifestyle in Singapore for Ad agency, Hakuhodo.
Senior Product Executive
Kao Trading (M) Sdn Bhd
01.1994 - 01.2000
- Directly report to Product Manager or Marketing Manager
- Responsible for Collection and Coordinating Data and Information
- Analyzing Market Research Data & Media and Determining Marketing Issues
- Plan on Marketing Strategies
- Execution of Marketing Strategy
- Execution of Advertising Plan
- Execution of Sales Promotion
- Execution of Research Plan.
Education
Bachelor of Science - Chemical Engineering
Okayama University
Okayama City, Japan 04.2001 -
Skills
Computer Literacy – Microsoft Excel, Microsoft Words, Microsoft Powerpoint, SPSS for Windows
Good Communication and Interaction Skills
Qualitative Research
Data Analytics
Industry Research
Customer Insights
Quantitative skills
Interpreter/Translator - English-Bahasa-Japanese
Others
- Capable of handling responsibility and decision making with or without supervision
- Good analytical skills
- Able to give impressive presentation and new ideas
- Highly motivated and able to work under pressure
- Prepare to travel long and short distance
- Fluent in English & Bahasa Malaysia
- Ability to speak, write and read Japanese language
PAST JAPANESE LANGUAGE EXPERIENCE
Japanese language part-time lecturer at UiTM (2009 ~ 2011)
Japanese Interpreter/Translator (1994 - 2011)
Japanese Language Instructor at KUMON (1998-1999)
Japanese language teacher at AOTS (1996-1997)
Some past works include (1994-2011)
Simultaneous translation for FIFA/AFC conference
Simultaneous translation for Asian Nursing Conference
Simultaneous translation for focus group discussion on consumer products.
Simultaneous translation for product/business presentation on health supplement product.
Interpreter for one to one business deal/matching or meeting.
Awards
- Full Education Scholarship for under graduate course in Chemical Engineering from Malaysian Public Services Dept. (under Look East Policy Program)
- Scholarship sponsored by AOTS (The Association for Overseas Technical Scholarship ) and Kao Corporation Japan to undergo training at Consumer Research and Marketing Management at Kao Corporation Head Quarter office in Japan
- Selected as one of the best top 20 in the International Trade Name Contest for skincare product category held by Kao Corporation Tokyo
- Selected as the best trademark creator in the International Trade Mark Contest for household product category held by Kao Corporation Japan
- Selected as one of the committee members in Trademark Creation Committee of Kao Corporation Japan
References
Available upon request
Languages
Malay, English, Japanese
Native language
Timeline
Freelance Market Researcher/Executive Interviewer
dmrkynetec Limited
05.2009 - 01.2012
Asst. Research Director
Cardas Research & Consulting Group
01.2005 - 06.2007
Senior Research Executive
Taylor Nelson Sofres (M) Sdn Bhd
04.2004 - 01.2005
Bachelor of Science - Chemical Engineering
Okayama University
04.2001 -
Senior Researcher
Synovate Pte Ltd
12.2000 - 12.2003
Senior Product Executive
Kao Trading (M) Sdn Bhd
01.1994 - 01.2000
Consumer Research & Market Intelligence Manager
Kao Malaysia Sdn Bhd
2 2012 - Current
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