Summary
Overview
Work History
Education
Skills
Languages
Custom
Personal Information
Affiliations
References
Timeline
Generic
Zuraida Binti Majid

Zuraida Binti Majid

Petaling Jaya,Selangor

Summary

Position Applied For: Head of Business Growth & Marketing


Accomplished marketing strategist with extensive experience in developing, executing, and overseeing comprehensive marketing strategies aligned with organizational goals. Expertise in corporate communications and branding, ensuring a consistent brand identity across all channels. Proven track record in business development and forming strategic partnerships with corporates, NGOs, insurance providers, and government sectors. Adept at managing large-scale events from concept to execution, including product launches, roadshows, corporate forums, and public awareness programs. Career goal: to leverage strategic marketing skills to drive business growth and enhance brand presence.

Overview

21
21
years of professional experience

Work History

SENIOR MARCOM CORPORATE PATNER

Damansara Specialist Hospital
Petaling Jaya, Selangor
07.2024 - 04.2025
  • Explore opportunities for enhancing operational efficiency and adapting to current market trends and customer feedback
  • To get new panel company
  • To drive new corporate sales etc.: Health Screening, Radiology Department, Dietician Department
  • Corporate Partners relationship
  • Championed corporate social responsibility initiatives, bolstering firm's public image.
  • Implemented innovative business strategies to outperform market competition.
  • Enhanced overall team performance with regular training and personal development initiatives.
  • Drove digital transformation within the organisation, resulting in improved productivity.

Senior Marketing Rehabilitation

ReGen Rehab Hopsital
Petaling Jaya, Selangor
12.2021 - 06.2024

•Establish and maintain professional relationships with specialist consultants at KPJ, Pantai Hospital, Prince Court, and other healthcare facilities across Malaysia.

•Target and collaborate with specialists in Orthopedics, Rehabilitation, Physiology, Neurology, and Nephrology.

•Work with healthcare platforms such as BookDoc to improve service delivery and expand patient access.

•Coordinate with various hospitals to ensure smooth and efficient patient referrals to specialists.

•Support marketing and outreach efforts to increase awareness and usage of healthcare services among patients.

•Monitor and evaluate the effectiveness of partnerships with specialists and hospitals to ensure high standards of care.

•Organize events, meetings, and forums to promote collaboration between hospitals, specialists, and healthcare platforms.

•Ensure all necessary documentation, agreements, and compliance procedures are followed for partnerships.

SENIOR EXECUTIVE - GP LIAISON & EVENT MANAGEMENT

Columbia Asia Hospital-Setapak
12.2019 - 08.2021
  • Negotiated strategic partnerships with key stakeholders.
  • Championed corporate social responsibility initiatives, enhanced company reputation.
  • Realised profit increase through stringent budget management.
  • Spearheaded the digital transformation initiative for better customer engagement.
  • Expanded business into new markets to increase customer base.
  • Fostered a culture of innovation to stay competitive.
  • Optimised supply chain operations for faster delivery times.
  • Implemented cost-saving measures, resulted in significant savings.

SENIOR EXECUTIVE, MARKETING - GP Liaison

ParkCity Medical Centre
07.2015 - 05.2019
  • Developed and executed strategies to drive growth in both current and emerging markets, aligning with organizational goals
  • Built and maintained strong relationships with referral sources, delivering exceptional customer service and educating stakeholders about the CAHSTP continuum of services
  • Conducted in-depth market research and analysis, presenting clear insights and strategic recommendations to the marketing, sales, and branding teams
  • Identified and capitalized on new business opportunities, fostering strong partnerships and negotiating favorable terms to maximize revenue and market expansion

PUBLIC RELATION & MARKETING - GP LIASION

Pusat Perubatan Ar Ridzuan
01.2012 - 01.2015
  • Expanded business into new markets to increase customer base.
  • Collaboration on Public Health Campaigns: Discuss ways in which your clinic and MMA Negeri Perak can join efforts to raise awareness about health issues, such as vaccination drives or preventive care.
  • Networking Session: A casual setting where doctors can network, discuss collaboration opportunities, share experiences, and build professional relationships.

PUBLIC RELATION & MARKETING - GP LIASION

UniKL URMC Medical Centre
01.2011 - 01.2012

•Assists with developing strategies to grow current and future markets. Develops relationships, provider excellent customer services and educates referral sources and the public on URMC continuum of services.

•Obtains accurate market information and present clear details and analysis to the marketing, sales & branding team. Identifies new business opportunities, develops relationship with business opportunities and assists with the negotiation of terms.

Managed Care Organisation - Executive

KPJ Ipoh
01.2009 - 01.2011

The Managed Care Coordinator is responsible for ensuring smooth and efficient handling of General Liability (GL) patient cases, from admission through to the resolution of coverage or claims. The coordinator will follow up on admitted GL patients to obtain necessary approvals, address declined claims, and liaise with consultants to ensure that all required documentation is submitted accurately and promptly.

Front Office - Clerk

Perak Community Specialist Hospital Ipoh
01.2004 - 01.2009

The Front Office Admission Coordinator is responsible for managing the admission process for patients, ensuring a smooth, efficient, and welcoming experience for patients upon arrival. This role involves handling patient registration, verifying insurance details, processing admissions, and ensuring all necessary documentation is collected and entered into the system accurately. The coordinator plays a key role in providing excellent customer service and supporting patients through their admission process.

Education

Degree - Management

Asia E University

Sijil Pelajaran Malaysia (SPM) - undefined

SMK Sri Ampang

Skills

*Corporate Marketing Strategy

Experienced in developing, executing, and overseeing comprehensive marketing strategies aligned with organizational goals This includes long-term planning, market research, and effective audience targeting

Corporate Communications & Branding

Strong in building and maintaining a consistent brand identity across all channels, both online and offline Proficient in managing corporate narratives, media relations, and crisis communication

Business Development & Strategic Partnerships

Well-connected with a proven track record of forming strategic collaborations with corporates, NGOs, insurance providers, and government sectors to drive business expansion

Large-Scale Event Management

Experienced in planning and executing large-scale events such as product launches, roadshows, corporate forums, and public awareness programs—from concept to execution

Languages

English
Beginner

Custom

Two-month notice, RM 8,500.00 (Negotiable)

Personal Information

  • Date of birth: 03/25/82
  • Marital status: Married

Affiliations

  • Travel
  • Hiking

References

References available upon request.

Timeline

SENIOR MARCOM CORPORATE PATNER

Damansara Specialist Hospital
07.2024 - 04.2025

Senior Marketing Rehabilitation

ReGen Rehab Hopsital
12.2021 - 06.2024

SENIOR EXECUTIVE - GP LIAISON & EVENT MANAGEMENT

Columbia Asia Hospital-Setapak
12.2019 - 08.2021

SENIOR EXECUTIVE, MARKETING - GP Liaison

ParkCity Medical Centre
07.2015 - 05.2019

PUBLIC RELATION & MARKETING - GP LIASION

Pusat Perubatan Ar Ridzuan
01.2012 - 01.2015

PUBLIC RELATION & MARKETING - GP LIASION

UniKL URMC Medical Centre
01.2011 - 01.2012

Managed Care Organisation - Executive

KPJ Ipoh
01.2009 - 01.2011

Front Office - Clerk

Perak Community Specialist Hospital Ipoh
01.2004 - 01.2009

Sijil Pelajaran Malaysia (SPM) - undefined

SMK Sri Ampang

Degree - Management

Asia E University
Zuraida Binti Majid