ZUL ADENAN AINUL AZYAN
Managing Director
Petaling Jaya,Selangor
Summary
An accomplished and ambitious executive with domestic and international experience in operations and P&L oversight. Visionary individual with almost 10 years working as Managing Director for Financial Services organization. Highly effective at promoting positive relationships and building capable teams involving both start-up and growth organizations. Track record of improving overall operations, reducing overhead and increasing corporate value. Effectively balance targets with resources and optimize long-term success. Strategic-thinking individual experienced in turning low-performing organizations into top revenue producers. Offering engaging and pleasant personality with expertise improving customer relationships. Business-driven individual, determined and experienced in client rapport, budget control and employee mentoring and coaching. Recognized for business leadership, innovation & change management, developing productive partnerships with proven success in new market identification and strategic positioning. Known for ability to understand and work effectively with organization needs and politics. Consistently develop productive working relationships with senior management, board members, peers and employees.
Overview
25
25
years of professional experience
5
5
years of post-secondary education
Work History
Managing Director & Head Group Cards Business
Affin Bank Berhad
Kuala Lumpur, Malaysia
03.2014 - 03.2018
- Affin Bank Berhad (AFFINBANK) is the financial holding company of Affin Islamic Bank Berhad, Affin Hwang Investment Bank Berhad, Affin Moneybrokers Sdn Bhd and AXA AFFIN Life Insurance Berhad.
- AFFINBANK provides a suite of financial products and services that is catered to both retail and corporate customers.
- The target business segments are categorized under key business units such as Consumer Banking, Enterprise Banking, Corporate Banking and Treasury.
- As Managing Director with an operating budget of more than RM25 Million and 214 staff, responsibilities encompassed the overall performance of Group Cards Business, Consumer Banking, direct leadership of developing client segment value propositions, sales and distribution (front line sales and partnership sales), merchant partnerships & acquisition, product development and management, business risk management and control and support functions.
- This includes providing leadership and overall guidance to ensure that the Group's business activities are profitable and its resources are efficiently utilized in order to achieve the bank’s business goals and objectives.
- Delivered leadership to executive team dedicated to driving ambitious targets with well-orchestrated plans.
- Established and administered annual budget with effective controls to prevent overages, minimize burn rate and support sustainability objectives.
- Assessed performance management structures and implemented enhancements to improve frameworks and strengthen results.
- Instituted formal operating procedures and enforced adherence to policies and regulations that impacted bottom-line.
- Developed and implemented strategies to provide high-quality, creative and integrated business services.
- Devised, deployed and monitored processes to boost long-term business success and increase profit levels.
- Monitored sales forecasts and projected financial planning for organization to achieve revenue goals.
- Exercised appropriate cost control to meet budget restrictions and maximize profitability.
- Led change and transformation across all business areas to deliver benefits and align company resources.
Chairman, National Cards Group, Malaysia
Affin Bank Berhad
Kuala Lumpur, Malaysia
09.2017 - 12.2017
- Chaired stakeholder meetings, disseminating information and fielded questions.
- Provided recommendations on board of directors on group's effectiveness, actions and future plans.
- Facilitated decision making by building consensus and developing solutions.
- Shaped solutions and approaches by leveraging trends in customer marketplaces and industry.
Managing Director, Regional Card Management, ASEAN
CIMB Group
Kuala Lumpur, Malaysia
11.2009 - 05.2013
- CIMB Group is a leading ASEAN universal bank and one of the region’s foremost corporate advisors.
- It is also a world leader in Islamic finance.
- The Group is headquartered in Kuala Lumpur and offers consumer banking, commercial banking, investment banking, Islamic banking and asset management products and services.
- It is the fifth largest banking group by assets in ASEAN and, as at the end of June 2020, had around 35,000 staff and over 15,000,000 customers in 18 countries.
- As Managing Director, with operating income exceeding RM 1 Billion and managing 3,000 staff across ASEAN countries, responsibilities encompassed the overall performance of Regional Card Centers (ASEAN), direct leadership of developing client segment value propositions, sales and distribution (front line sales and partnership sales), merchant partnerships & acquisition, product development and management, business risk management and control and support functions.
- This includes providing leadership and overall guidance to ensure that the Group's business activities are profitable and its resources are efficiently utilized in order to achieve the bank’s business goals and objectives.
- Key Accomplishments:.
- ROE (Return on Equity) range between 17 ~ 20% for 3 consecutive years ahead of regional peers.
- Leading the industry as the number one issuer of MasterCard in Indonesia (growing from number four) in less than a year, four years ahead of target, fastest market share growth, despite strong competition from larger government banks and multinational banks.
- Outpaced industry and grew card base number by 471% within three years.
- Leading the industry to achieve profitability within 14 months from start of operations, for Singapore Cards Business, fastest profit growth in the industry, despite fierce competition from regional banks.
- Awarded MasterCard Hall of Fame Award for Best Cross-Border Promotion Program in Asia Pacific, leading the industry and the APAC region for two consecutive years.
- Drove strategic improvements to enhance operational and organizational efficiencies.
- Instituted formal operating procedures and enforced adherence to policies and regulations that impacted bottom-line.
- Assessed performance management structures and implemented enhancements to improve frameworks and strengthen results.
- Delivered leadership to executive team dedicated to driving ambitious targets with well-orchestrated plans.
- Negotiated new annual contracts and service agreements with vendors to achieve prime pricing.
- Developed and implemented strategies to provide high-quality, creative and integrated business services.
- Led change and transformation across all business areas to deliver benefits and align company resources.
- Fostered work culture of collaboration and inclusion to increase morale and reduce turnover.
- Developed and optimized organizational systems to boost efficiency and keep operations scalable and agile for changing demands.
- Applied performance data to evaluate and improve operations, target current business conditions and forecast needs.
- Established and administered annual budget with effective controls to prevent overages, minimize burn rate and support sustainability objectives.
- Exercised appropriate cost control to meet budget restrictions and maximize profitability.
- Provided documentation of all processes to comply with regulations and company policies.
- Monitored sales forecasts and projected financial planning for organization to achieve revenue goals.
- Spearheaded successful business development initiatives aligned with company's strategy and core competencies.
- Established personnel performance metrics to encourage efforts toward common goals.
Vice President
UEM Group Berhad & MAVTRAC, Ministry of Finance Incorporated Company
Kuala Lumpur, Malaysia
06.2006 - 11.2009
- United Engineers Malaysia Berhad or UEM Group is a Malaysian company engaged in engineering and construction, township and property development, expressways, asset facilities management, healthcare, logistics, manufacturing, technology, environment and biotechnology with 88 companies, 40 major operating companies and 12 public listed companies.
- UEM Group has been a 100% subsidiary of Khazanah Nasional Berhad since 2001.
- As Vice President, responsibilities encompassed oversight over business development initiatives undertaken across group of companies and management of stakeholder relations.
- Key Accomplishments:.
- Co-founded two new start-up companies for UEM Group and Ministry of Finance respectively, from conceptualization of the business model through to operationalization.
- Negotiated and secured Government grants to cover initial investment to operationalize the newly established Ministry of Finance Incorporated Company.
- Secured Government of Malaysia approval of the re-modeled Federal Procurement Process for the construction industry.
- Launched Vendor Development Program (“VDP”) for local distributors to supply building and construction materials for the local construction supply chain.
- Negotiated and secured major Government projects worth more than RM 1 Billion yearly.
- Selected as ‘High-Performance Employee’ of UEM Group for succession plan in 2008.
- Appointed as ‘Mentor’ for UEM Emerging Leadership Program (ELP) in 2008, and supported the Group’s systematic efforts to ensure leadership continuity for key positions and to enable the Group to grow its own managers to undertake future plans for the Group.
- Spearheaded cross-functional initiatives across the Group to achieve business goals for bottom-line profits.
- Identified opportunities to improve business process flows and overall departmental productivity.
- Increased efficiency by analyzing data and maximizing opportunities for improved productivity across several areas.
- Attended trade shows and client meetings, promoting company brand and building rapport with prospects and partners.
- Evaluated product development strategy effectiveness and prepared alternative approaches to exceed goals.
- Reduced costs by overhauling and streamlining contract bidding and procurement processes to assure best prices for materials and services.
- Created and made appropriate documentation for annual budgets and senior leadership goals.
Education
Executive Leadership Program - Executive Leadership
INSEAD
Fontainebleau, France 05.2011 - 05.2012
Bachelor of Engineering - Electrical & Electronics
Toyohashi University of Technology, Japan
Aichi-Ken, Japan 03.1991 - 03.1995
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Skills
Shareholder relations
Budgeting
Business planning
Financial Management
Consulting
Negotiation
Staff Management
Business Development
Visionary Leadership
Regional Strategic Alliances
High-stake Negotiations
Key Partnership Development
Tactical Market Planning
Sales Forecasting
Organizational Restructuring
Risk Management
Public & Media Relations
Quote
There is a powerful driving force inside every human being that, once unleashed, can make any vision, dream, or desire a reality.
Tony Robbins
Timeline
Chairman, National Cards Group, Malaysia
Affin Bank Berhad
09.2017 - 12.2017
Managing Director & Head Group Cards Business
Affin Bank Berhad
03.2014 - 03.2018
Executive Leadership Program - Executive Leadership
INSEAD
05.2011 - 05.2012
Managing Director, Regional Card Management, ASEAN
CIMB Group
11.2009 - 05.2013
Vice President
UEM Group Berhad & MAVTRAC, Ministry of Finance Incorporated Company
06.2006 - 11.2009
Bachelor of Engineering - Electrical & Electronics
Toyohashi University of Technology, Japan
03.1991 - 03.1995