Zizie Wahid

• Position NielsenIQ as an industry authority through the successful implementation of external traditional and digital marketing programs to drive demand and brand awareness, generate sales leads and customer engagement.
• Boosted brand awareness and generated ~2K qualified leads for the business in 2022 while managing external marketing campaigns and programs focused on NielsenIQ priority solutions and markets across the globe.
• Develop and implement online and offline B2B marketing programs and supporting materials including events and webinars, social media campaign, content (articles, reports, case studies) and client communication to increase qualified leads.
• Function as strategic business partner to the regional presidents, market leaders and senior executive committee to drive commercial and competitive traction across FMCG and retail clients including C-suite engagement.
• Led multiple global webinars for lead generation programs in 2021 and 2022 targeted to FMCG manufacturers and retailers, generated over ~5K registrations with an average of 45%-50% attendance rate.
• Track and measure marketing campaign performance and collating customer insights to evaluate effectiveness of marketing programs and implement improvement actions.
• Developed and presented marketing plans and quarterly reports to regional presidents and stakeholders.
• Own, oversee and manage regional marketing budget and international markets campaign budget (where applicable) and internal billings to ensure healthy ROI versus expenditure.

Regional Conferences & Events Manager, APAC Oct 2013 - Apr 2015
Regional Marketing Manager, Global Transaction Banking, APAC Jan 2012 - Oct 2013

• Develop strategic and tactical marketing plans for corporate and global transaction banking products and services in the region.
• Implement new product launches by initiating marketing plans and tactics using multi-channel strategies, traditional and social media alliances.
• Conduct trials and tests of marketing channels such as paid acquisition, social media and fresh content creation
• Develop insights by regularly tracking and measuring campaigns to assess performance against goals.
• Oversaw preparation of marketing copy, images, videos, emails and other collateral.
• Collaborated with key stakeholders for industry awards and polls submissions.
• Recipient of the Deutsche Bank Pass It Forward for Asia Pacific, a regional internal award for excellence in the successful implementation and management of the global Cash Manager App Launch campaign in 2014.
• Stand-out contribution in obtaining business growth, high ROI and securing revenue pipeline through successful internal communication and external marketing campaign on RMB internationalization, to educate and promote the bank’s RMB services across the region in 2014-2015.

• Established brand communications strategy roadmap, directed evolution and implementation of key communications plans aligned with business strategies and targets, covering a full spectrum of marketing activities, including but not limited to branding, events, media relations, direct mail, advertising and industry award submissions.
• Measured the financial benefits of marketing programs, analysed ROI of existing programs and generated comprehensive reports for the management and stakeholders.
• Successfully planned and executed two proprietary investment conferences attended by HNW clients, featuring well-acclaimed speakers in the financial sector.
• Dexterously generated industry award submissions, resulted in CIMB Private Banking successfully obtaining 6 award titles by regional publications in 2010.Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
• Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.

• Oversaw preparation and management of event budgets to deliver at or below projected costs.
• Planned and organized activities, details and logistics for Type events.
• Nurtured and built relationships with vendors, venues and industry contacts to obtain best pricing and services for events.
• Produced detailed proposals for events to document timelines, suppliers and budgets.
• Successfully executed large-scale events designed to increase employee participation.
• Negotiated with vendors to achieve most favorable terms.
• Managed administrative logistics of events planning, event booking and event promotions.
• Established the company involved in managing marketing communications, organizing high magnitude and large-scale popular events for multinational and large local companies as well as private clients.
• Fostered business relationships with reputable clients across diverse sectors - financial, transportation, FMCG, oil and gas and retail. Due to stellar reputation among clients secured new ones.
• Secured the entire marketing communication plan project for KLIA Express’s 10 Millionth Passenger campaign.

• Researched and customized service proposals for clients to meet requirements and set profitable compensation scale.
• Directed copy preparation, proof evaluation and layout enhancement for advertising materials.
• Drove development of digital and print advertising strategies.
• Set department budgets according to revenue and expense projections.
• Designed pitch presentations and marketing techniques utilizing extensive Area of expertise knowledge.
• Led team of Number while managing Number accounts.
• Prepared and delivered sales presentations to businesses to sell new advertising programs.
• Maximized ROI of advertising campaigns through continual analysis of performance, response-rates and results.
• Acknowledged for developing and executing out-of-the-box advertising campaigns that led the agency in winning regional and global creative awards in 2002 – 2003