ZILING LIM
Kuala Lumpur
Summary
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
16
16
years of professional experience
6
6
years of post-secondary education
4
4
Languages
Work History
Private Client Director - LOUIS XIII
Rémy Cointreau
kuala lumpur
07.2024 - Current
- Drive sales and distribution for the prestigious LOUIS XIII cognac, century-old TELMONT champagne and the luxurious prefume house Maison Psyché under French family-controlled Rémy Cointreau Group
- Increase sales revenue by developing and implementing innovative strategies and fostering strong relationships with High Net Worth Individuals.
Brand Ambassador -Sales & Marketing (Country Lead)
BOVET 1822 (Watchmaking)
08.2020 - 06.2024
- Representing the brand in conducting private appointments with clients, client and retailer relationship building, pitching for sales, managing after-sales, and seeking business and PR opportunities for the brand in Malaysia.
- Excellent communication skills, both verbal and written.
- Proven ability to learn quickly and adapt to new situations.
- Worked well in a remote and also team setting, providing support and guidance.
- Skilled at working independently and collaboratively in a team environment.
- Managed time efficiently in order to complete all tasks within deadlines.
- Organized and detail-oriented with a strong work ethic.
Regional Manager - Southeast Asia (MY, SG, TH, VN)
H.Moser & Cie And HAUTLENCE (Watchmaking)
01.2018 - 12.2019
- Responsible for overall operations, B2B sales, business development, and marketing in Southeast Asia for contemporary independent watch brands H.Moser & Cie and HAUTLENCE.
- Developed and executed successful business plans with directions from HQ that resulted in improved market share and profitability within the region.
- Spearheaded market expansion plans by opening the Thailand market, with sole negotiation.
- Collaborated with stakeholders (internal and external) to establish long-term objectives, drive growth initiatives, and align regional efforts with corporate goals.
- Motivated regional retail sales to achieve ambitious sales targets by establishing a competitive incentive structure and celebrating team accomplishments.
Head Of Marketing
Cortina Watch Malaysia (Watchmaking)
09.2013 - 10.2017
- Responsible for establishing synergy with brand partners, media, and mall landlords, creating marketing and sales strategies, and positioning the company as the leading luxury timepiece retailer in the region. Brand partners include Patek Philippe, Rolex, Blancpain, Cartier, Bell & Ross, Hautlence, Panerai, Casio, etc
- Analyzed competitive landscape, identifying potential threats and opportunities for strategic positioning in the marketplace.
- Mentored junior staff members, providing guidance in professional development and fostering a collaborative team environment within the department.
- Oversaw corporate events planning, creating memorable experiences for clients that strengthened partnerships and loyalty levels.
- Managed on-site presence, maximizing exposure through eye-catching and engaging events.
- Managed and oversaw design of marketing material and promotional literature for organization.
Assistant Public Relations Manager
L'Oreal Malaysia Sdn Bhd (Luxury Beauty)
01.2012 - 08.2012
- Responsible for creating a strong PR and communications identity for the luxury Japanese skincare and cosmetics brand shu uemura in the local market, building relationships with beauty editors and professional makeup artists, and managing events.
- Liaised between multiple business divisions to improve communications.
- Supervised a team of specialists (retail and artists), ensuring consistent messaging and timely campaign completion.
- Provided insightful reports on PR activities results to management regularly for informed decision-making processes.
- Enhanced brand reputation by implementing strategic PR campaigns with direction from HQ
Assistant Product Manager
Luxasia (M) Sdn Bhd (Luxury Beauty)
09.2009 - 12.2011
- Responsible for managing luxury fragrance brands, executing marketing campaigns, managing P&L, inventory, and driving market growth. Brands managed: Marc Jacobs, Chloe, Davidoff, Jennifer Lopez, Gwen Stefani and Sarah Jessica Parker fragrances.
- Collaborated with cross-functional teams to ensure smooth product rollouts and successful launches.
- Assisted in establishing pricing strategies, ensuring competitiveness within the market while maintaining profitability goals.
- Supported sales teams with training materials and presentations, boosting their knowledge of product offerings and enhancing their ability to sell effectively.
- Managed product lifecycle from concept to discontinuation, resulting in a well-rounded portfolio of offerings.
- Participated in regular meetings with stakeholders, providing updates on brand progress and addressing any concerns or obstacles.
Senior Brand Executive
URC Snack Foods (M) Sdn. Bhd. (Subsidiary Of JG Summit Holdings, Inc, Philipines)
01.2009 - 08.2009
- Assisted the Marketing Manager in brand management of FMCG snacks and biscuits division, executing marketing strategies, and managing product launches. Brands managed: Jack ‘n Jill Roller Coaster, Jack ‘n Jill Cream-O)
- Collaborated with cross-functional teams to develop innovative marketing materials for increased brand visibility.
- Ensured alignment of promotional activities with overall business objectives for maximum impact on revenue growth.
- Established strong relationships with key stakeholders, fostering collaboration for mutual success.
Education
Digital Marketing – Google Analytics, Copywriting
Global Recognized Body For Online Courses (GRBOC)
01.2020 - 06.2020
Bachelor of Arts - Marketing
University of Hertfordshire, UK
04.2001 - 04.2007
Sekolah Menengah Kebangsaan Subang Jaya, Selangor
2003
Sekolah Menangah Kebangsaan (P) Methodist Ipoh, Perak
2001
Skills
Leadership Qualities
Outside School
Play the 'Yang Qin' (Chinese Dulcimer) and performed in various events/charitable organizations. Passed Grade 8 examination held by the Music Conservatory of China at the age of 15 (year 2001).
Personal Information
- Year of Birth: 1986
- Gender: Female
- Nationality: Malaysian
Extracurricular Activities
- Auditor of the University's student government body (INTIMA EXCO)
- Chief Photographer of Editorial Board for December 2003 - April 2004
- English Society
- Editorial Board
- Leo Club
- School Choir
- Petanque Club
- Ping Pong
- Girl Guide
- Winner of Outstanding Performance in winning the Challenge Trophy for College Day March Past Year 2005 and 2006
- Part of the members for INTIBALL 2004, INTI Orientation Nite 2004, and Alumni Homecoming 2006
- Assistant Publicity Director for INTI 20th Anniversary Carnival in 2006
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