Zhuyii Lai
Marketing Communications And Event Management
Kuala Lumpur
Summary
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
13
13
years of professional experience
11
11
years of post-secondary education
3
3
Languages
Work History
Brand Communications Manager
Populus Project Sdn Bhd
9 2022 - Current
- Assembled creative and innovative event attractions based on internal capabilities.
- Produced detailed proposals for events to document timelines, suppliers and budgets.
- Liaised with clients to determine exact event requirements.
- Created detailed timelines and budgets for events to meet all deadlines.
- Analyzed event costs to identify areas of improvement and cost savings.
- Negotiated contracts with venues, vendors and suppliers to obtain best rates and services.
Senior Marketing Executive
Apostrophe Marketing Communications Sdn Bhd
12.2019 - 08.2022
- Coordinated product launches across multiple channels, ensuring consistent messaging and maximum exposure.
- Established targets for social media platforms to reflect business objectives.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Communicated marketing strategy and campaign performance to verify alignment with corporate sales objectives.
- Coordinated with design and media teams to develop high-quality creative assets.
Insurance Agent
Great Eastern - Believe Team
07.2019 - 11.2019
- Developed and implemented promotional strategies to increase customer base.
- Determined financial needs by assessing existing coverage and aligning new products and services with long-term goals.
- Calculated premiums and established payment methods for sales.
- Educated clients on insurance policies and procedures.
Marketing Activation Manager
Whizzdom Sdn. Bhd.
02.2019 - 05.2019
- Coordinated closely with sales teams to ensure seamless integration of product promotions into their strategies, driving revenue growth.
- Managed relationships with key partners, ensuring successful co-marketing initiatives and activations.
- Identified and evaluated new technologies and add-on applications to improve and optimize marketing team efforts.
Brand Communications Senior Manager
MARKE COMMUNICATIONS SDN. BHD.
09.2017 - 01.2019
- Collaborated closely with peers from other departments to drive organizational success jointly as one cohesive unit.
- Managed budgets effectively, achieving financial objectives while maintaining strict control over expenditures.
- Evaluated existing plans, processes and events planning services to identify opportunities for improvement.
Brand Communications Manager
MARKE COMMUNICATIONS SDN. BHD.
9 2016 - 8 2017
Senior Marketing Communications Executive
Apostrophe Marketing Communications Sdn Bhd
07.2013 - 07.2016
- Developed marketing plans based upon extensive research and prospects targeted.
- Communicated marketing strategy and campaign performance to verify alignment with corporate sales objectives.
- Coordinated with design and media teams to develop high-quality creative assets.
- Identified value propositions and key messages for company marketing campaigns.
Junior Marketing Communications Executive
Apostrophe Marketing Communications Sdn Bhd
11.2012 - 06.2013
Telemarketing
Crystal Edge Sdn. Bhd.
06.2012 - 07.2012
Management Associate
Apostrophe Marketing Communications Sdn Bhd
06.2011 - 08.2011
Data Entry
Motorola Technology Sdn Bhd
05.2011 - 06.2011
Education
Bachelor of Arts - Business Management
Segi University College
04.2001 - 04.2012
Primary/Secondary School/SPM/'O' Level in Arts - Economy, Trading, Accounts
Sekolah Sri Bestari
Skills
Marketing And Advertising
Additional Information
MYR 6,500, Kuala Lumpur, Selangor
Roles And Responsibilities
- Plan, direct, develop and coordinate all marketing policies, programs, plans and/or strategies and ensuring clients' satisfaction.
- Evaluate industry trends and conduct market research to identify new business/market opportunities.
- Develop and manage all marketing related from ATL, BTL to digital to drive brand awareness.
- Develop and manage all marketing/promotional materials and a range of digital media including the official website as well as all social media platforms, ensuring that the designs and contents are consistently aligned with the client's objectives.
- Design and execute all sales promotions/initiatives within the allocated budget and specified timeline.
- Plan and execute corporate events, ranging from small to large scale media events, meetings, dinner, roadshow, and exhibitions.
- Overseen all aspects of event planning for corporations. This work ranges from finding appropriate venues to selecting vendors to publicizing events through print, electronic, and online media.
- Experienced in identified ancillary revenue sources and various cost-saving opportunities for clients with limited budgets.
Personal Information
- Age: 33 years
- Expected Salary: MYR 6,500
- Gender: Male
- Nationality: Malaysia
Timeline
Senior Marketing Executive
Apostrophe Marketing Communications Sdn Bhd
12.2019 - 08.2022
Insurance Agent
Great Eastern - Believe Team
07.2019 - 11.2019
Marketing Activation Manager
Whizzdom Sdn. Bhd.
02.2019 - 05.2019
Brand Communications Senior Manager
MARKE COMMUNICATIONS SDN. BHD.
09.2017 - 01.2019
Senior Marketing Communications Executive
Apostrophe Marketing Communications Sdn Bhd
07.2013 - 07.2016
Junior Marketing Communications Executive
Apostrophe Marketing Communications Sdn Bhd
11.2012 - 06.2013
Telemarketing
Crystal Edge Sdn. Bhd.
06.2012 - 07.2012
Management Associate
Apostrophe Marketing Communications Sdn Bhd
06.2011 - 08.2011
Data Entry
Motorola Technology Sdn Bhd
05.2011 - 06.2011
Bachelor of Arts - Business Management
Segi University College
04.2001 - 04.2012
Brand Communications Manager
Populus Project Sdn Bhd
9 2022 - Current
Brand Communications Manager
MARKE COMMUNICATIONS SDN. BHD.
9 2016 - 8 2017
Primary/Secondary School/SPM/'O' Level in Arts - Economy, Trading, Accounts
Sekolah Sri Bestari
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