Zhuyii Lai
Marketing Communications And Event Management
Kuala Lumpur
Summary
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
13
13
years of professional experience
11
11
years of post-secondary education
3
3
Languages
Work History
Brand Communications Manager
Populus Project Sdn Bhd
9 2022 - Current
- Assembled creative and innovative event attractions based on internal capabilities.
- Produced detailed proposals for events to document timelines, suppliers and budgets.
- Liaised with clients to determine exact event requirements.
- Created detailed timelines and budgets for events to meet all deadlines.
- Analyzed event costs to identify areas of improvement and cost savings.
- Negotiated contracts with venues, vendors and suppliers to obtain best rates and services.
Senior Marketing Executive
Apostrophe Marketing Communications Sdn Bhd
12.2019 - 08.2022
- Coordinated product launches across multiple channels, ensuring consistent messaging and maximum exposure.
- Established targets for social media platforms to reflect business objectives.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Communicated marketing strategy and campaign performance to verify alignment with corporate sales objectives.
- Coordinated with design and media teams to develop high-quality creative assets.
Insurance Agent
Great Eastern - Believe Team
07.2019 - 11.2019
- Developed and implemented promotional strategies to increase customer base.
- Determined financial needs by assessing existing coverage and aligning new products and services with long-term goals.
- Calculated premiums and established payment methods for sales.
- Educated clients on insurance policies and procedures.
Marketing Activation Manager
Whizzdom Sdn. Bhd.
02.2019 - 05.2019
- Coordinated closely with sales teams to ensure seamless integration of product promotions into their strategies, driving revenue growth.
- Managed relationships with key partners, ensuring successful co-marketing initiatives and activations.
- Identified and evaluated new technologies and add-on applications to improve and optimize marketing team efforts.
Brand Communications Senior Manager
MARKE COMMUNICATIONS SDN. BHD.
09.2017 - 01.2019
- Collaborated closely with peers from other departments to drive organizational success jointly as one cohesive unit.
- Managed budgets effectively, achieving financial objectives while maintaining strict control over expenditures.
- Evaluated existing plans, processes and events planning services to identify opportunities for improvement.
Brand Communications Manager
MARKE COMMUNICATIONS SDN. BHD.
9 2016 - 8 2017
Senior Marketing Communications Executive
Apostrophe Marketing Communications Sdn Bhd
07.2013 - 07.2016
- Developed marketing plans based upon extensive research and prospects targeted.
- Communicated marketing strategy and campaign performance to verify alignment with corporate sales objectives.
- Coordinated with design and media teams to develop high-quality creative assets.
- Identified value propositions and key messages for company marketing campaigns.
Junior Marketing Communications Executive
Apostrophe Marketing Communications Sdn Bhd
11.2012 - 06.2013
Telemarketing
Crystal Edge Sdn. Bhd.
06.2012 - 07.2012
Management Associate
Apostrophe Marketing Communications Sdn Bhd
06.2011 - 08.2011
Data Entry
Motorola Technology Sdn Bhd
05.2011 - 06.2011
Education
Bachelor of Arts - Business Management
Segi University College
04.2001 - 04.2012
Primary/Secondary School/SPM/'O' Level in Arts - Economy, Trading, Accounts
Sekolah Sri Bestari
Skills
Marketing And Advertising
Marketing And Business Development
MARKETING AND SALES
Marketing Communications
Marketing Plan
Microsoft Excel
Microsoft PowerPoint
Microsoft Word
Microsoft OneNote
Additional Information
MYR 6,500, Kuala Lumpur, Selangor
Roles And Responsibilities
- Plan, direct, develop and coordinate all marketing policies, programs, plans and/or strategies and ensuring clients' satisfaction.
- Evaluate industry trends and conduct market research to identify new business/market opportunities.
- Develop and manage all marketing related from ATL, BTL to digital to drive brand awareness.
- Develop and manage all marketing/promotional materials and a range of digital media including the official website as well as all social media platforms, ensuring that the designs and contents are consistently aligned with the client's objectives.
- Design and execute all sales promotions/initiatives within the allocated budget and specified timeline.
- Plan and execute corporate events, ranging from small to large scale media events, meetings, dinner, roadshow, and exhibitions.
- Overseen all aspects of event planning for corporations. This work ranges from finding appropriate venues to selecting vendors to publicizing events through print, electronic, and online media.
- Experienced in identified ancillary revenue sources and various cost-saving opportunities for clients with limited budgets.
Personal Information
- Age: 33 years
- Expected Salary: MYR 6,500
- Gender: Male
- Nationality: Malaysia
Timeline
Senior Marketing Executive
Apostrophe Marketing Communications Sdn Bhd
12.2019 - 08.2022
Insurance Agent
Great Eastern - Believe Team
07.2019 - 11.2019
Marketing Activation Manager
Whizzdom Sdn. Bhd.
02.2019 - 05.2019
Brand Communications Senior Manager
MARKE COMMUNICATIONS SDN. BHD.
09.2017 - 01.2019
Senior Marketing Communications Executive
Apostrophe Marketing Communications Sdn Bhd
07.2013 - 07.2016
Junior Marketing Communications Executive
Apostrophe Marketing Communications Sdn Bhd
11.2012 - 06.2013
Telemarketing
Crystal Edge Sdn. Bhd.
06.2012 - 07.2012
Management Associate
Apostrophe Marketing Communications Sdn Bhd
06.2011 - 08.2011
Data Entry
Motorola Technology Sdn Bhd
05.2011 - 06.2011
Bachelor of Arts - Business Management
Segi University College
04.2001 - 04.2012
Brand Communications Manager
Populus Project Sdn Bhd
9 2022 - Current
Brand Communications Manager
MARKE COMMUNICATIONS SDN. BHD.
9 2016 - 8 2017
Primary/Secondary School/SPM/'O' Level in Arts - Economy, Trading, Accounts
Sekolah Sri Bestari