Summary
Overview
Work History
Education
Skills
Language Scores
Personal Information
References
Timeline
Generic

LEE ZHEN BIN

Kuala Lumpur

Summary

With over 15 years of seasoned expertise in the payments industry, I began my journey in the Cards business, mastering both issuing and acquiring facets. Evolving with the digital age, I delved into pioneering realms like remittances, e-wallets, and e-payments. Now entrenched in Fintech, I leverage this wealth of experience to drive innovation and shape the future of RFID payments

Overview

17
17
years of professional experience

Work History

Associate Director, Product & Innovation (RFID)

Touch N' Go Sdn Bhd
05.2023 - Current
  • Manage business line by growing sales and usage of RFID
  • Planning, development and enhancement of RFID Tags, RFID Payment System and RFID Business rules
  • Expand new use cases for RFID
  • Engage with key internal stakeholders (i.e. Technology, Risk, Finance, Customer Experince, etc) to perform R&D and deployment of RFID products
  • Engage with Product Marketing, Operations and Customer support team to to define GTM plans



Head - Remittance, SST & e-payments (Virtual Banking & Payments)

Malayan Banking Berhad, MAYBANK
05.2018 - 05.2023
  • Manage, develop and carry out the Remittance business plans by engaging various channels, internal departments, strategic business alliance to grow the business
  • New product development
  • Determine and implement effective pricing strategy
  • Managing business line
  • Product training.

Business Development Manager - Merchant Business Strategy & Analytics

Citibank Berhad
02.2015 - 05.2018
  • Perform thorough merchant portfolio analysis and monitor monthly terminal acquisitions, sales and revenue
  • Analyse data to develop business expansion strategies in line with meeting business goals and goals set by BNM within the Payment Card Reform Framework (PCRF)
  • Prepare data required for reporting for in-country or regional business as well regulatory reporting to BNM
  • Develop and refine local operating procedures for the Merchant Business to improve processes within the business and ensure compliance of guidelines set forth by internal compliance and regulators
  • Develop and refine Sales Incentive Plans (SIP) for Merchant Business to ensure Merchant Sales staffs are incentivized in line with growing the key KPIs of the business
  • Work closely with various departments to plan and implement the launching of new business propositions and products
  • Work with Finance on setting up and putting in place accrual processes and claims of the Market Development Fund (MDF) utilized to grow terminal numbers within the industry in line with Payment Card Reform Framework (PCRF) issued by BNM
  • Involved in the on-boarding process of Third Party Outsource Vendors for Merchant solicitation to meet terminal targets set by BNM
  • Business divestiture planning and implementation.

Product Manager - Citibranded Cards & Marketing

Citibank Berhad
04.2013 - 01.2015
  • Monitor credit cards asset product movements, maintenance and upgrading for product features, adding new features to existing products based on market requirements and competition
  • Review product parameters, policies and suggest changes to keep the bank's card portfolio competitive and in line with changing market characteristics
  • Work with data mining team to analyse and identify possible trends or opportunities to minimize cost and increase revenue line
  • Enhance product value through campaigns and promotions
  • Conceptualize, propose and manage the execution of short term campaigns and promotions to increase customer base, business numbers, decrease attrition and add to the product value proposition
  • Review Product P&L and ensuring portfolio growth is healthy by focusing on key drivers within the P&L to ensure product profitability whilst being competitive in the market
  • Co-lead for Cards Malaysia for GTC Project (Global System Migration) 2013 and 2014
  • Lead and organize the testing activities to ensure all product functionalities and features are working once cutting over to the new system
  • Launch new Cash Back Card targeting the mass segment in 2014
  • Part of special projects to evaluate and strategize Citibank products with implementation of new Payment Card Reform Framework issued by BNM in 2014.

Relationship Manager - Merchant Partnership

Citibank Berhad
12.2008 - 03.2013
  • Strategize and execute sales and marketing plans to grow merchant sales on Citibank credit cards to achieve annual sales and revenue targets for both Issuing and Acquiring Cards Business
  • Maintain and acquire new relationships with key merchants in industries like Dining, Fashion, Retail, Airlines, Travel, Health & Beauty to partner on deals to increase privileges that Citibank customers can enjoy while driving sales, market share and brand presence
  • 10th Champions' Forum Award Recipient presented in Auckland, New Zealand [2013]
  • LEAD Programme's Project Blue Ocean Taskforce [2010] - To work on the launching of the Ready Credit card that launched in the marketing as a pioneering product in the industry.

Graduate Executive - Management Trainee Program

Citibank Berhad
10.2007 - 11.2008
  • Sales of credit card portfolio products to existing customers
  • Develop and manage usage programs for cards
  • Merchant partnerships
  • Manage communication of deals to customers
  • Assist in launching Giant-Citibank Credit Card - First grocery Cobrand in Malaysia market
  • Manage acquisition and usage campaigns
  • Participated in Taskforce to Pilot test 2-hour card approval at Giant outlets and allow customers to transact in absence of physical card upon approval.

Education

Bachelor of Business - Major in Finance And Marketing

University of Technology, Sydney
01.2007

Business Foundation -

Taylor's Business School
01.2004

Skills

  • Proficient in Microsoft Word, Excel, Access, Power-point SPSS
  • Proficient in spoken and written English, Bahasa Malaysia and Mandarin
  • Conversant in Cantonese

Language Scores

  • IELTS ENGLISH LANGUAGE EXAMINATION, 7.5, 2003
  • 1119 ENGLISH LANGUAGE EXAMINATION, 2A, 2002
  • BAHASA MALAYSIA (SPM), 1A, 2002

Personal Information

  • Age: 39
  • Place of Birth: Melaka
  • Ethnicity: Chinese
  • Date of Birth: 02/08/85
  • Gender: Male
  • Nationality: Malaysian

References

Chan Mei Yin

Head of Payments, VBP (Malayan Banking Berhad)

012-277 0729


Brendan Lim

Director, Digital Partnerships (CIMB)

019-354 3097

Timeline

Associate Director, Product & Innovation (RFID)

Touch N' Go Sdn Bhd
05.2023 - Current

Head - Remittance, SST & e-payments (Virtual Banking & Payments)

Malayan Banking Berhad, MAYBANK
05.2018 - 05.2023

Business Development Manager - Merchant Business Strategy & Analytics

Citibank Berhad
02.2015 - 05.2018

Product Manager - Citibranded Cards & Marketing

Citibank Berhad
04.2013 - 01.2015

Relationship Manager - Merchant Partnership

Citibank Berhad
12.2008 - 03.2013

Graduate Executive - Management Trainee Program

Citibank Berhad
10.2007 - 11.2008

Bachelor of Business - Major in Finance And Marketing

University of Technology, Sydney

Business Foundation -

Taylor's Business School

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