Zee Enn Ser
Klang, Selangor,10
Summary
Experienced sales manager with a proven track record in client relationship management and sales strategy development. Skilled in data analysis and market research, driving significant sales growth and enhancing customer satisfaction.
Overview
20
20
years of professional experience
Work History
Assistant Consultant
R&F Consultant
01.2026 - 05.2026
- Providing consultation to China investors on MM2H, Employment Pass (EP), and investor visa programmes
- Assisting clients with company incorporation and business setup in Malaysia
- Preparing and coordinating visa application documentation
- Liaising with Immigration Department, ESD, MIDA, MM2H Centre, and government authorities
- Advising clients on investment opportunities, property purchase, and relocation matters
- Recruiting potential investors and developing business opportunities from China market
- Coordinating with lawyers, accountants, property agents, and bankers
- Managing client relationships and after-sales support
- Handling visa renewals, expatriate quota applications, and compliance matters
- Conducting marketing and business development activities to expand investor network
Sales Manager
Atlas Industries Sdn Bhd
04.2025 - 11.2025
- Developed strong client relationships for repeat business and increased referrals.
- Achieved sales targets consistently by driving daily sales activities and managing the sales pipeline effectively.
- Assisted sales team with completing customer transactions and managing issues.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Managed accounts to retain existing relationships and grow share of business.
- Built relationships with customers and community to establish long-term business growth.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
- Managed and developed sales team.
- Enhanced sales forecasting accuracy by analyzing sales data and market trends.
- Developed and implemented innovative sales strategies, capturing new customer segments.
- Negotiated contracts with key clients to secure long-term partnerships.
- Increased customer satisfaction, ensuring prompt and accurate response to inquiries.
- Prepared sales presentations for clients showing success and credibility of products.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
Sales Manager
CIBC Technology Sdn Bhd
12.2023 - 02.2025
- Implemented comprehensive customer relationship management strategy, improving client satisfaction and loyalty.
- Exceeded sales targets consistently, through strategic planning and execution of targeted sales initiatives.
- Boosted customer retention rates, establishing robust follow-up system and personalizing client interactions.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
- Analyzed market trends to identify new business opportunities, leading to expansion into profitable territories.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
- Managed accounts to retain existing relationships and grow share of business.
- Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
Project Manager
SST City Sdn Bhd
07.2022 - 10.2023
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- Met project deadlines without sacrificing build quality or workplace safety.
- Coordinated with cross-functional teams to resolve project issues and mitigate risks.
- Developed comprehensive project plans with clear timelines, milestones, and budget requirements, ensuring timely delivery of high-quality results.
- Prepared detailed reports on project status for stakeholders, ensuring transparency and alignment with objectives.
- Provided detailed project status updates to stakeholders and executive management.
- Fostered a culture of innovation and creativity within the project team, leading to improved problem-solving capabilities and enhanced outcomes.
- Streamlined procurement process for project materials, reducing wait times and avoiding potential delays.
- Reduced project costs, negotiating contracts with suppliers and optimizing resource allocation.
- Monitored project progress, identified risks and took corrective action as needed.
- Completed projects within tight deadlines, coordinating team efforts and prioritizing tasks effectively.
Sales Manager
R& F Flooring Marketing
03.2013 - 05.2022
- Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
- Analyzed market trends to identify new business opportunities, leading to expansion into profitable territories.
- Consistently met or exceeded quarterly sales targets through diligent effort and persistence in closing deals.
- Evaluated competitor offerings to adapt sales strategies and maintain competitive advantage.
- Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
- Communicated product quality and market comparisons by creating sales presentations.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
- Built relationships with customers and community to establish long-term business growth.
Sales and Operations Manager
Ritma Efektif Sdn Bhd
01.2010 - 02.2013
- Collaborated with cross-functional teams to resolve customer issues promptly, leading to high customer satisfaction ratings.
- Streamlined sales and operations processes for increased efficiency, resulting in a significant reduction of operational costs.
- Drove the successful integration of newly acquired businesses into existing sales and operations infrastructure, ensuring a seamless transition for both employees and customers alike.
- Developed and implemented effective sales strategies tailored to specific regional markets, ensuring consistent growth in revenues.
- Built relationships with customers and community to establish long-term business growth.
- Managed accounts to retain existing relationships and grow share of business.
- Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
Business Development Executive
IBG Sdn Bhd
08.2007 - 12.2009
- Built strong relationships with clients, leading to increased customer satisfaction and repeat business.
- Communicated directly with customers and partners to build strong business networks and relationships.
- Developed customized solutions for clients, addressing their unique needs and helping them achieve their goals.
- Selected correct products based on customer needs, product specifications and applicable regulations.
- Managed a portfolio of accounts, ensuring timely delivery of products/services while maintaining high levels of customer satisfaction.
- Conducted competitor analysis to identify gaps in the market and capitalize on untapped opportunities.
Sales Executive
Floor Depot Sdn Bhd
05.2006 - 07.2007
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Boosted sales revenue by cultivating strong client relationships and implementing effective sales strategies.
- Delivered exceptional customer service, resulting in a high percentage of repeat business and client referrals.
- Demonstrated expert product knowledge during client interactions, addressing questions/concerns confidently and offering solutions tailored specifically for them.
- Analyzed sales data regularly to monitor progress towards goals and make necessary adjustments to strategy as needed.
Education
Bachelor of Business - Marketing
La Trobe University
Australia 04.2001 -
SRJKC Chung Hua
Banting, Selangor, MalaysiaChung Hua High School
Seremban, Negeri Sembilan, Malaysia2001
Skills
Client relationship management
Market research
Data analysis
Key account development
Sales strategy development
Timeline
Assistant Consultant
R&F Consultant
01.2026 - 05.2026
Sales Manager
Atlas Industries Sdn Bhd
04.2025 - 11.2025
Sales Manager
CIBC Technology Sdn Bhd
12.2023 - 02.2025
Project Manager
SST City Sdn Bhd
07.2022 - 10.2023
Sales Manager
R& F Flooring Marketing
03.2013 - 05.2022
Sales and Operations Manager
Ritma Efektif Sdn Bhd
01.2010 - 02.2013
Business Development Executive
IBG Sdn Bhd
08.2007 - 12.2009
Sales Executive
Floor Depot Sdn Bhd
05.2006 - 07.2007
Bachelor of Business - Marketing
La Trobe University
04.2001 -
SRJKC Chung Hua
Chung Hua High School