Summary
Overview
Work History
Education
Skills
Reference
Timeline
BusinessDevelopmentManager
Zaty Yusoff

Zaty Yusoff

Senior ECommerce | Marketing Strategist
Shah Alam,10

Summary

Senior ECommerce & Marketing Professional with strong expertise in planning and executing digital strategies across Shopee, Lazada, TikTok Shop, and website. Skilled in managing eCommerce operations, campaign execution, and influencer/affiliate marketing. Adept at aligning marketing plans with business goals to drive sales, enhance brand visibility, and deliver measurable results through cross-functional collaboration.

Overview

10
10
years of professional experience

Work History

Senior ECommerce | Marketing Strategist

Rineu (M) Sdn Bhd
03.2023 - Current
  • Develop and execute eCommerce strategies across Shopee, Lazada, TikTok Shop, and brand website to drive sales and visibility.
  • Oversee daily operations: listings, stock, fulfillment, and CX workflows.
  • Manage platform campaigns and coordinate festive/mega launches with internal teams and partners.
  • Plan and optimize email and WhatsApp campaigns to boost engagement and repeat sales.
  • Lead influencer and affiliate programs from outreach to execution and tracking.
  • Manage marketing budgets and partnerships to maximize ROI.
  • Collaborate with sales, product, marketing, CX, and external partners to ensure cohesive and effective campaigns.

Senior ECommerce | Customer Experience

DRN Wellness Sdn Bhd
01.2021 - 01.2023
  • Lead eCommerce on Shopee, Lazada, and TikTok Shop to drive sales and brand presence.
  • Oversee daily ops: listings, inventory, fulfillment, and system workflows.
  • Manage live streaming and influencer campaigns, including scheduling and payments.
  • Track performance and feedback to enhance CX and strategy.
  • Run marketing campaigns for skincare and aesthetic treatments.
  • Coordinate platform promos and seasonal campaigns with internal/external teams.
  • Manage email, WhatsApp, and social media engagement.
  • Align campaigns with sales, creative, ops, and medical teams.
  • Handle marketing and eCommerce budgets across channels.
  • Support content, campaign, and influencer/product launch planning.
  • Maintain SOPs to optimize operations and CX.

Sales & Maketing Executive

DRN Wellness Sdn Bhd
01.2019 - 12.2020
  • Support daily clinic operations and admin tasks to understand workflows.
  • Assist in marketing and promotions for aesthetic services and skincare.
  • Help manage appointments and client communications.
  • Participate in training on services, customer care, and procedures.
  • Collaborate with sales, marketing, and medical teams for cross-functional exposure.
  • Track customer feedback for service improvement.
  • Assist in inventory and stock monitoring.
  • Help create and update SOPs to improve operational efficiency.

Management Trainee

DRN Wellness Sdn Bhd
12.2016 - 12.2018
  • Assist in daily operations and administrative tasks to understand clinic workflow and management.
  • Support marketing and promotional activities for aesthetic treatments and skincare products.
  • Help coordinate appointment scheduling and customer communications to ensure smooth client experiences.
  • Participate in training sessions to learn about clinic services, customer service standards, and operational procedures.
  • Collaborate with different departments including sales, marketing, and medical teams to gain cross-functional knowledge.
  • Monitor and report on customer feedback to support service improvement initiatives.
  • Contribute to inventory management and stock monitoring of skincare products.
  • Create and update Standard Operating Procedures (SOPs) to streamline processes and ensure consistency across operations.

Financial Planner

AIA Berhad
01.2015 - 10.2016
  • Build and maintain strong client relationships for long-term trust and retention.
  • Attend trainings and team meetings to ensure continuous professional development.
  • Educate clients on insurance, savings, and retirement planning options.
  • Provide personalized financial advice based on client needs and life goals.

Education

Bachelor of Science - Bachelor Degree Administrative Science And Policy

Universiti Teknologi Mara
Malacca, Melaka, Malaysia
04.2001 -

Skills

ECommerce Management

Reference

Hafizzul Ariffin

CEO

016-323 4455

Timeline

Senior ECommerce | Marketing Strategist

Rineu (M) Sdn Bhd
03.2023 - Current

Senior ECommerce | Customer Experience

DRN Wellness Sdn Bhd
01.2021 - 01.2023

Sales & Maketing Executive

DRN Wellness Sdn Bhd
01.2019 - 12.2020

Management Trainee

DRN Wellness Sdn Bhd
12.2016 - 12.2018

Financial Planner

AIA Berhad
01.2015 - 10.2016

Bachelor of Science - Bachelor Degree Administrative Science And Policy

Universiti Teknologi Mara
04.2001 -

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Zaty YusoffSenior ECommerce | Marketing Strategist