Zaty Yusoff
Senior ECommerce | Marketing Strategist
Shah Alam,10
Summary
Senior ECommerce & Marketing Professional with strong expertise in planning and executing digital strategies across Shopee, Lazada, TikTok Shop, and website. Skilled in managing eCommerce operations, campaign execution, and influencer/affiliate marketing. Adept at aligning marketing plans with business goals to drive sales, enhance brand visibility, and deliver measurable results through cross-functional collaboration.
Overview
10
10
years of professional experience
Work History
Senior ECommerce | Marketing Strategist
Rineu (M) Sdn Bhd
03.2023 - Current
- Develop and execute eCommerce strategies across Shopee, Lazada, TikTok Shop, and brand website to drive sales and visibility.
- Oversee daily operations: listings, stock, fulfillment, and CX workflows.
- Manage platform campaigns and coordinate festive/mega launches with internal teams and partners.
- Plan and optimize email and WhatsApp campaigns to boost engagement and repeat sales.
- Lead influencer and affiliate programs from outreach to execution and tracking.
- Manage marketing budgets and partnerships to maximize ROI.
- Collaborate with sales, product, marketing, CX, and external partners to ensure cohesive and effective campaigns.
Senior ECommerce | Customer Experience
DRN Wellness Sdn Bhd
01.2021 - 01.2023
- Lead eCommerce on Shopee, Lazada, and TikTok Shop to drive sales and brand presence.
- Oversee daily ops: listings, inventory, fulfillment, and system workflows.
- Manage live streaming and influencer campaigns, including scheduling and payments.
- Track performance and feedback to enhance CX and strategy.
- Run marketing campaigns for skincare and aesthetic treatments.
- Coordinate platform promos and seasonal campaigns with internal/external teams.
- Manage email, WhatsApp, and social media engagement.
- Align campaigns with sales, creative, ops, and medical teams.
- Handle marketing and eCommerce budgets across channels.
- Support content, campaign, and influencer/product launch planning.
- Maintain SOPs to optimize operations and CX.
Sales & Maketing Executive
DRN Wellness Sdn Bhd
01.2019 - 12.2020
- Support daily clinic operations and admin tasks to understand workflows.
- Assist in marketing and promotions for aesthetic services and skincare.
- Help manage appointments and client communications.
- Participate in training on services, customer care, and procedures.
- Collaborate with sales, marketing, and medical teams for cross-functional exposure.
- Track customer feedback for service improvement.
- Assist in inventory and stock monitoring.
- Help create and update SOPs to improve operational efficiency.
Management Trainee
DRN Wellness Sdn Bhd
12.2016 - 12.2018
- Assist in daily operations and administrative tasks to understand clinic workflow and management.
- Support marketing and promotional activities for aesthetic treatments and skincare products.
- Help coordinate appointment scheduling and customer communications to ensure smooth client experiences.
- Participate in training sessions to learn about clinic services, customer service standards, and operational procedures.
- Collaborate with different departments including sales, marketing, and medical teams to gain cross-functional knowledge.
- Monitor and report on customer feedback to support service improvement initiatives.
- Contribute to inventory management and stock monitoring of skincare products.
- Create and update Standard Operating Procedures (SOPs) to streamline processes and ensure consistency across operations.
Financial Planner
AIA Berhad
01.2015 - 10.2016
- Build and maintain strong client relationships for long-term trust and retention.
- Attend trainings and team meetings to ensure continuous professional development.
- Educate clients on insurance, savings, and retirement planning options.
- Provide personalized financial advice based on client needs and life goals.
Education
Bachelor of Science - Bachelor Degree Administrative Science And Policy
Universiti Teknologi Mara
Malacca, Melaka, Malaysia 04.2001 -
Skills
ECommerce Management
Campaign & Promotion Planning
Influencer & Affiliate Marketing
Project & Team Management
Problem Solving
Customer Service
Reference
Hafizzul Ariffin
CEO
016-323 4455
Timeline
Senior ECommerce | Marketing Strategist
Rineu (M) Sdn Bhd
03.2023 - Current
Senior ECommerce | Customer Experience
DRN Wellness Sdn Bhd
01.2021 - 01.2023
Sales & Maketing Executive
DRN Wellness Sdn Bhd
01.2019 - 12.2020
Management Trainee
DRN Wellness Sdn Bhd
12.2016 - 12.2018
Financial Planner
AIA Berhad
01.2015 - 10.2016
Bachelor of Science - Bachelor Degree Administrative Science And Policy
Universiti Teknologi Mara
04.2001 -