Zarul Azham Bin Mohd Sedek

With over 18 years of diverse experience encompassing operational duties, project management, sales, marketing, and people-related roles, I have contributed significantly to various local and international brands and organizations. My expertise spans the entire spectrum of sales, operations, marketing, people management, and the application of critical thinking methods. My approach is rooted in proactive actions geared towards continuous improvement, sustainable growth, and the achievement of ambitious goals.

• Result-Oriented Approach: Emphasis on producing tangible results rather than merely enjoying or amusing processes.
• Prioritization of Standardized Processes: Establishment of standard, centralized blueprints as the main reference for all processes to ensure goal achievement.
• Holistic Focus: Prioritization of people, processes, systems, and adherence to time-based goals.
• Key Qualities Prioritized: Adaptability, teamwork, detailed monitoring, and proactive follow-up actions are key qualities.
• Facts-Driven Decision Making: Decision-making grounded in facts and a focus on solving problems efficiently.

-STREAM   EMPIRE-

1. Manage, elevate year-over-year   sales performance, showcasing substantial growth and market traction

Sales achievement

• increase 45%, 2016 vs 2017 (district)

2. Manage upward trajectory by   enhancing sales figures, demonstrating sustained momentum and strategic   advancement.

Gross Revenue achievement

• 32% increase from 2017 to 2018

3. Surpass KPI benchmark of the average transaction value (ATV), reflecting precision and excellence in every transaction.

2019

• Yearly Average transaction value (ATV) rating @ 99.2% vs target. Rm305.00 per transaction

4. Attain a remarkable conversion rate, effectively converting walk-in customers into transactions with unparalleled efficiency and effectiveness.

2019

• Yearly conversion achieve 12.4% vs target 12.7% - minimum 1 transaction gain for each 10pax walk-in footfall

5. Garner an outstanding appraisal score of 96.3% achievement in 2019, highlighting exceptional performance and dedication to excellence across all evaluated metrics.

2019

• Yearly conversion achieve 12.4% vs target 12.7% - minimum 1 transaction gain for each 10pax walk-in customers

6. Revitalized the entire Sales and Operational framework, redefining KPIs, implementing a centralized monitoring system, and establishing a unified method from the grassroots level.

• Centralized KPI productivity tracking document
• single reference for all fundamental measures, reporting, data analyzing, SOP

7. Successfully manage, improvise, oversaw big scale team.

Manage

• 11 branch, 2 area managers, 11 store managers/supervisors, 88 sales staff

8. Manage, achieve staff career progression elevation, showcasing a commitment to talent development. Implemented impactful Sales and Motivation Training programs with carefully designed modules.

• 2 store manager - Area Manager, within 2 years period
• 7 supervisor - Store Manager

-Johra Jewel Sdn. Bhd.-

Senior Sales & Operation Manager

1. Successfully manage, achieve the sales Key Performance Indicator (KPI) from the 2nd to 4th month(2022), maintaining an average sales figure of RM12 million across five branches, showcasing consistent performance and market competence.

Sales achievement

• April 2022 - 13 million
• May 2022 - 12 million
• June 2022 - 13 million

2. Managing Innovative, comprehensive implementation strategy to revamp sales and operational processes, from conceptualization to execution, driving efficiency and effectiveness across the organization.

Workbook

• Sales process SOP
• Operation process SOP
• Sales workbook
• Sales calendar 2023
• Marketing calendar 2023

3. Develop, manage, finalize detailed blueprints tailored to the specific needs of the sales and operations departments, providing a clear roadmap for success and alignment with organizational objectives.

Gazetted blueprint

• Sales & Operation Dept.

4. Manage comprehensive marketing calendar and sales plan for the entire year, ensuring strategic alignment, timely execution, and optimized resource allocation to maximize results and capitalize on market opportunities.

• Sales Strategy Road map - 2023
• Gap Analysis
• Marketing calendar 2023
• Monthly sales analysis report