Zarul Azham Bin Mohd Sedek
Senior Sales & Operation Manager
Jenjarom
Summary
With over 18 years of diverse experience encompassing operational duties, project management, sales, marketing, and people-related roles, I have contributed significantly to various local and international brands and organizations. My expertise spans the entire spectrum of sales, operations, marketing, people management, and the application of critical thinking methods. My approach is rooted in proactive actions geared towards continuous improvement, sustainable growth, and the achievement of ambitious goals.
Overview
8
8
years of professional experience
12
12
years of post-secondary education
2
2
Certifications
Work History
Senior Sales & Operation Manager
Johra Jewel Sdn. Bhd. (Kanika Gold, Anniqh Gold)
3 2022 - 3 2023
- Oversee the orchestration of sales, operations, and marketing initiatives with a keen eye on refining and enhancing processes, systems, and standard operating procedures (SOPs)
- Champion the selection, implementation, execution, and supervision of cutting-edge automation tools tailored for sales, operations, and marketing functions
- Take charge of CRM data management, meticulously ensuring accuracy and optimal efficiency in data analyze & processes
- Conduct insightful sales and business forecasting exercises, providing invaluable inputs for strategic decision-making
- Collaborate closely with top-tier management to formulate and refine organizational goals and targets
- Exhibit strong leadership acumen in guiding a dynamic team encompassing sales, operations, and personnel, fostering an environment that ensures not just efficiency but also tangible and impactful results
- Delve into data analysis, scrutinizing reports and figures to identify areas for enhancement and systematically identifying and addressing loopholes, contributes not only to the refinement of existing processes but also to the evolution of decision-making strategies.
Senior District Manager
Stream Empire Sdn. Bhd. (New Balance, Dr. Martens, Onitsuka Tiger, JD Sport)
10.2014 - 04.2020
- Serve as a pivotal link connecting the corporate headquarters with regional branches, facilitating seamless communication and collaboration
- Assume comprehensive responsibility for overseeing both sales and operational functions, ensuring a cohesive and effective approach to business practices
- Collaborate closely with senior management, providing insightful reports and strategic recommendations to enhance overall organizational performance
- Champion the delivery of exceptional value and excellence to clients by meticulously overseeing the operations and customer service standard of each branch
- Nurture and develop a resilient team of dedicated area/branch managers, fostering a culture of commitment and excellence
- Ensure the profitable execution of all projects while adhering to standardized business practices and regulatory compliance
- Pioneer innovative approaches and techniques, staying abreast of industry competition to drive continuous improvement and efficiency.
Branch Manager
Britishindia Asia
02.2012 - 09.2014
- Oversee all aspects of sales and operations at the branch, managing resources, staff, and achieving sales goals to enhance customer service and increase revenues
- Direct the management of outlets, ensuring the achievement of sales, profit, and growth objectives
- Take charge of operational efficiency and productivity by effectively managing 'people, stock & space,' adhering to pre-set operational procedures
- Execute day-to-day operations, enhancing outlet performance in profitability, sales revenue, customer awareness, and cost control
- Cultivate positive customer relations and promote company products through various internal and external platforms
- Gather customer feedback and periodically assess customer buying trends and purchasing power
- Conduct regular sales analysis to evaluate the effectiveness of promotions and sales strategies
- Identify fresh business opportunities and ideas, conducting business reviews with customers.
Education
Primary Education -
09.1988 - 05.1993
Malaysian Education Certificate (SPM) -
01.1994 - 05.1998
Technologist Diploma -
07.2001 - 05.2004
Skills
Sales and Marketing:
- Sales Strategy Roadmap 2023
- Marketing Calendar 2023
- Sales and Marketing Management Plan/Execution
- Lead Generation
- Brand Management
- Sales Management
- Sales Techniques
- Pipeline Management
Project and Program Management:
- Executive Project Management - MBOT
- AGILE / PRINCE2 / PMI
- Program Management
- Project Management
- Project Planning
Management and Leadership:
- People Management Experience
- Team Leadership
- Staff Management
- Employee Development
- Team Development
- Workforce Management
- Performance Management
- Performance Evaluation
- Performance Tracking and Evaluation
- Decision-Making
Communication and Collaboration:
- Corporate Communications
- Customer Relationship Management (CRM)
- Verbal and Written Communication
- Effective Communication
- Interpersonal Communication
- Team Collaboration
- Cross-Functional Teamwork
- Negotiation and Conflict Resolution
Organizational Skills:
- Organizational Skills
- Time Management
- Schedule Preparation
- Scheduling and Coordinating
- Task Prioritization
- Work Planning and Prioritization
- Multitasking Abilities
Training and Development:
- Staff Training and Development
- Employee Coaching and Mentoring
- Training & Motivation
- Onboarding and Orientation
- Staff Development
- Hiring and Training
Business and Strategic Planning:
- Business Plan Management/Strategy
- Business Planning
- Strategic Planning
- Business Development
- Business Administration
Operations and Process Management:
- Sales & Operation Processes Oversight
- Operations Management
- Process Improvement
- Managing Operations and Efficiency
- Preventive Maintenance
Analytics and Reporting:
- Monthly Sales Analysis Report
- Analytics and Reporting Expertise
- Business Analysis and Reporting
- Revenue Forecasting
- Documentation and Reporting
Technical Skills:
- Video Editing
- Marketing Material Engagement
- MS Office
- Computer Skills
Additional Skills:
- Event Management & Coordination
- Expense Tracking
- Customer Service
- Professional Demeanor
- Reliability
- Analytical Thinking
- Adaptability and Flexibility
- Goal Setting
- Positive Attitude
- Problem-Solving Aptitude
- Relationship Building
- Idea Development and Brainstorming
- Continuous Improvement
Certification
PROFESSIONAL CERTIFICATE - MBOT(Malaysian board of technologist)AGILE, PRINCE2, PMI method.
Traits
- Result-Oriented Approach: Emphasis on producing tangible results rather than merely enjoying or amusing processes.
- Prioritization of Standardized Processes: Establishment of standard, centralized blueprints as the main reference for all processes to ensure goal achievement.
- Holistic Focus: Prioritization of people, processes, systems, and adherence to time-based goals.
- Key Qualities Prioritized: Adaptability, teamwork, detailed monitoring, and proactive follow-up actions are key qualities.
- Facts-Driven Decision Making: Decision-making grounded in facts and a focus on solving problems efficiently.
References
- Anupama Chowdary, Operation Manager, Britishindia (Asia) Sdn. Bhd., Kota Damansara, Petaling Jaya, Selangor, +6019 681 7823
- Jeremy Tan, Operation Manager, Stream Empire Sdn. Bhd., HP Tower, Damansara Heights, Kuala Lumpur, +6012-652 1792
- Mr. Sivabalan, Director, Johra Jewel Sdn. Bhd., Jalan Bunus 6, Kuala Lumpur, +6017-552 2440
- Mr. James Leong, General Manager, Johra Jewel Sdn. Bhd., Jalan Bunus 6, Kuala Lumpur, +6018-952 3313
Achievement
-STREAM EMPIRE-
1. Manage, elevate year-over-year sales performance, showcasing substantial growth and market traction
Sales achievement
- increase 45%, 2016 vs 2017 (district)
2. Manage upward trajectory by enhancing sales figures, demonstrating sustained momentum and strategic advancement.
Gross Revenue achievement
- 32% increase from 2017 to 2018
3. Surpass KPI benchmark of the average transaction value (ATV), reflecting precision and excellence in every transaction.
2019
- Yearly Average transaction value (ATV) rating @ 99.2% vs target. Rm305.00 per transaction
4. Attain a remarkable conversion rate, effectively converting walk-in customers into transactions with unparalleled efficiency and effectiveness.
2019
- Yearly conversion achieve 12.4% vs target 12.7% - minimum 1 transaction gain for each 10pax walk-in footfall
5. Garner an outstanding appraisal score of 96.3% achievement in 2019, highlighting exceptional performance and dedication to excellence across all evaluated metrics.
2019
- Yearly conversion achieve 12.4% vs target 12.7% - minimum 1 transaction gain for each 10pax walk-in customers
6. Revitalized the entire Sales and Operational framework, redefining KPIs, implementing a centralized monitoring system, and establishing a unified method from the grassroots level.
- Centralized KPI productivity tracking document
- single reference for all fundamental measures, reporting, data analyzing, SOP
7. Successfully manage, improvise, oversaw big scale team.
Manage
- 11 branch, 2 area managers, 11 store managers/supervisors, 88 sales staff
8. Manage, achieve staff career progression elevation, showcasing a commitment to talent development. Implemented impactful Sales and Motivation Training programs with carefully designed modules.
- 2 store manager - Area Manager, within 2 years period
- 7 supervisor - Store Manager
-Johra Jewel Sdn. Bhd.-
Senior Sales & Operation Manager
1. Successfully manage, achieve the sales Key Performance Indicator (KPI) from the 2nd to 4th month(2022), maintaining an average sales figure of RM12 million across five branches, showcasing consistent performance and market competence.
Sales achievement
- April 2022 - 13 million
- May 2022 - 12 million
- June 2022 - 13 million
2. Managing Innovative, comprehensive implementation strategy to revamp sales and operational processes, from conceptualization to execution, driving efficiency and effectiveness across the organization.
Workbook
- Sales process SOP
- Operation process SOP
- Sales workbook
- Sales calendar 2023
- Marketing calendar 2023
3. Develop, manage, finalize detailed blueprints tailored to the specific needs of the sales and operations departments, providing a clear roadmap for success and alignment with organizational objectives.
Gazetted blueprint
- Sales & Operation Dept.
4. Manage comprehensive marketing calendar and sales plan for the entire year, ensuring strategic alignment, timely execution, and optimized resource allocation to maximize results and capitalize on market opportunities.
- Sales Strategy Road map - 2023
- Gap Analysis
- Marketing calendar 2023
- Monthly sales analysis report
Timeline
Senior District Manager - Stream Empire Sdn. Bhd. (New Balance, Dr. Martens, Onitsuka Tiger, JD Sport)
10.2014 - 04.2020
Branch Manager - Britishindia Asia
02.2012 - 09.2014
University of Kuala Lumpur - Technologist Diploma,
07.2001 - 05.2004
English College - Malaysian Education Certificate (SPM),
01.1994 - 05.1998
Sekolah Tuanku Abd. Rahman (1) - Primary Education,
09.1988 - 05.1993
Senior Sales & Operation Manager - Johra Jewel Sdn. Bhd. (Kanika Gold, Anniqh Gold)
3 2022 - 3 2023