Hi, I’m
ZARIFF AZAHAR
BRAND & COMMS ASSOCIATE
Kuala Lumpur,Bangsar South
Summary
Experienced in Brands and Communications Strategy with a proven track record of creating successful campaigns that consistently meet KPIs. Skilled in tailoring impactful campaigns to the unique needs of multiple sectors, including F&B, e-Commerce, and Automotive. Strong in communication, collaboration, and project management for seamless execution. Dedicated Associate adept at collaborating with clients and promptly identifying their needs. Proficient in recommending products and services aligned with goals while delivering outstanding customer care through strong communication skills.
Overview
4
years of professional experience
4
years of post-secondary education
Work History
Accenture Song SolutionsKuala Lumpur
BRAND & COMMS ASSOCIATE
10.2021 - Current
Job overview
- Established strong relationships with key stakeholders, facilitating effective communication across departments and teams.
- Developed and implemented strategies to increase client satisfaction and engagement.
- Played an integral role in launching successful projects by coordinating tasks among team members while adhering closely to established timelines and budgets.
- Developed and maintained strong relationships with key clients to ensure high levels of satisfaction.
- Spearheaded successful marketing campaign, creatively utilizing social media platforms.
- KOLs management and content management by liaising with vendors
- Client: Tenaga Nasional Berhad, Digital Nasional Berhad, Kilang Makanan Mamee
16TWO
DIGITAL ACCOUNT EXECUTIVE
05.2021 - 09.2021
Job overview
- Social media strategist for client's social accounts
- Successfully managed multiple projects simultaneously while adhering to strict deadlines and budget constraints.
- Developed and delivered comprehensive post-campaign reports, highlighting key metrics and insights to inform future marketing efforts.
- Manage team works with content writers and designer for each client's account
- Created engaging content optimized for specific platforms and intended audience.
- Plan and execute digital campaign with HOD's guide
- Write proposal for client's social campaign
- Clients: Honda Malaysia, GELM
Be Strategic SDN BHDKuala Lumpur
ACCOUNT EXECUTIVE, CLIENT STRATEGIST
12.2020 - 05.2021
Job overview
- PR planning and execution
- Secured high profile coverage through targeted, ongoing communications with key national media contacts
- Liaised with and answered inquiries from media, individuals and other organisations via telephone and email to maintain and develop positive organisational image.
- Managed approximately 30 follow-up calls per day to media and publishers
- Media Monitoring and writing daily/weekly/monthly report
- Influencer engagement
- Event Management
- Social media monitoring and analysis
- Brand Ideation & Brand Advocacy
- Clients: Lazada, MDEC, Spritzer, Amber Leaf, UDA Property
Q-dees Worldwide Edusystems (M) SDN. BHD.Kuala Lumpur
JUNIOR COPYWRITER CUM MARKETING EXECUTIVES
09.2020 - 11.2020
Job overview
- Manage social media presence to increase brand awareness on social platforms
- Responsible for content curation, graphic design & copywriting to build brand presence
- Write social media copies to engage with online community
- Manage online community to maximize customer satisfaction
- Social Media Marketing Campaign (TikTok)
- Social Media analysis
- Proofreader and blog editor
- Customer service
Ariff CommunicationsKuala Lumpur, Kuala Lumpur
INTERN
02.2020 - 06.2020
Job overview
- Social Media and Influencer Engagement
- Media monitoring
- Event Management
- Create contents for clients' social media
- Media Engagement
- Established social media presence and monitored activity to increase followers
- Researched latest trends to keep abreast with new products and features
- Supported meetings by preparing materials, setting up spaces and taking notes
- Participated in meetings and recorded minutes to maintain proper documentation
Shapers SDN. BHD.Kuala Lumpur
PUBLIC RELATIONS COORDINATOR
03.2017 - 09.2017
Job overview
- Works closely with ambassadors from other countries
- Manage and handle events
- Assisting medias during press conference
- Maintained and managed forward press schedules and media activity to inform prioritisation, auditing and reporting
- Used exceptional communication and marketing skills to build positive, productive relationships with press and media outlets
- Secured high profile coverage through targeted, ongoing communications with key national media contacts
- Oversaw printing and design of brochures, newsletters and articles for distribution to local and international community
- Sending out PR Releases and PR Kits
Education
Universiti Teknologi MARA, Shah Alam
Bachelor's Degree from MassCommunications Hons., Public Relations
01.2017 - 01.2020
Universiti Teknologi MARA, Dengkil
Foundation from TESL
01.2016 - 01.2017
Skills
Creativity
Timeline
BRAND & COMMS ASSOCIATE
Accenture Song Solutions
10.2021 - Current
DIGITAL ACCOUNT EXECUTIVE
16TWO
05.2021 - 09.2021
ACCOUNT EXECUTIVE, CLIENT STRATEGIST
Be Strategic SDN BHD
12.2020 - 05.2021
JUNIOR COPYWRITER CUM MARKETING EXECUTIVES
Q-dees Worldwide Edusystems (M) SDN. BHD.
09.2020 - 11.2020
INTERN
Ariff Communications
02.2020 - 06.2020
PUBLIC RELATIONS COORDINATOR
Shapers SDN. BHD.
03.2017 - 09.2017
Universiti Teknologi MARA
Bachelor's Degree from MassCommunications Hons., Public Relations
01.2017 - 01.2020
Universiti Teknologi MARA
Foundation from TESL
01.2016 - 01.2017
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