Zalikha Balqis Zuraini
Retail Team Leader
Johor Bahru
Summary
-Experienced Team Leader with 3+ years in premium tech retail, specializing in Apple products and solutions. Led a team of 8+ sales associates at Switch Apple Shop, consistently exceeding sales targets by 15–20%. Skilled in technical product demos, upselling, and driving a 25% increase in sales conversion rates. Expertise in customer service, inventory control, POS systems, and visual merchandising aligned with Apple’s standards.
Overview
8
8
years of professional experience
3
3
years of post-secondary education
2
2
Languages
Work History
Retail Sales Team Lead
Switch (Apple Premium Partner)
08.2022 - Current
- Supervised a team of 15 sales associates in a high-traffic retail environment, consistently exceeding monthly sales targets by 15–20%.
- Trained and coached team members on Apple product features, upselling techniques, and customer service excellence.
- Maintained high levels of customer satisfaction through personalized service, expert product knowledge, and prompt issue resolution.
- Assisted the store manager with scheduling, daily operations, and reporting, contributing to a 10% improvement in overall store efficiency.
Retail Sales Executive
Switch (Apple Premium Reseller)
10.2019 - 07.2022
- Delivered exceptional customer service by assisting clients with product selection, inquiries, and after-sales support.
- Maintained in-depth product knowledge to effectively communicate features and benefits to customers.
- Managed point-of-sale transactions, inventory tracking, and stock replenishment.
- Built long-term customer relationships, resulting in increased repeat business and customer loyalty.
Sales Assistant
DEFACTO Malaysia
07.2018 - 09.2019
- Managed store setup for promotions and handled returns with customer satisfaction in mind.
- Delivered tailored product recommendations and maintained high merchandising standards.
- Increased sales by building strong customer relationships and providing excellent service.
Sales Assistant
Shoopen Parkson Lifestyle
11.2017 - 03.2018
- Assisted customers, processed transactions, and supported merchandising and stock tasks.
- Handled customer inquiries, complaints, and returns professionally, ensuring a positive experience for all clients.
- Managed inventory to ensure optimal stock levels, minimizing overstock and out-of-stock situations.
Education
Diploma - Human Resources Management
Open University Malaysia
01.2021 - 01.2024
Skills
- Retail Sales & Customer Engagement
- Team Leadership & Staff Development
- Apple Product Knowledge (iPhone, Mac, iPad, accessories)
- Visual Merchandising & Inventory Control
- Conflict Resolution & Upselling Techniques
- POS & Retail Systems (eg, Vend, Apple CRM)
Additional Information
Apple Champion – Recognized for expert-level product knowledge and outstanding customer service within Apple’s ecosystem.
Timeline
Retail Sales Team Lead
Switch (Apple Premium Partner)
08.2022 - Current
Diploma - Human Resources Management
Open University Malaysia
01.2021 - 01.2024
Retail Sales Executive
Switch (Apple Premium Reseller)
10.2019 - 07.2022
Sales Assistant
DEFACTO Malaysia
07.2018 - 09.2019
Sales Assistant
Shoopen Parkson Lifestyle
11.2017 - 03.2018
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