Zainurimie Bin Kadir
selangor
Summary
Strategic F&B Operations Leader with over two decades of multi‑brand, multi‑outlet leadership experience across Malaysia’s most established food service organisations. Demonstrated capability in steering large‑scale operational performance, strengthening brand standards, and driving sustainable business growth. Expert in P&L optimisation, operational strategy, SOP and policy development, supply chain alignment, halal governance, and enterprise‑level cost management. Proven track record in developing high‑performing leadership teams, elevating customer experience, and executing expansion strategies through market analysis, new site development, and operational readiness. Recognised for executive leadership that blends kopitiam heritage with modern operational discipline to build resilient, scalable, and customer‑centric F&B businesses.
Overview
2
2
Languages
1
1
Certification
26
26
years of professional experience
Work History
Head/Operation Manager
Warisan Kopi International Sdn Bhd
Kuala Lumpur, Malaysia
05.2026 - Current
- Managed full P&L performance, setting monthly targets for sales, food cost, labour cost, and operating expenses to enhance profitability across all outlets.
- Analysed financial trends, identified risks, and executed strategic interventions to improve business performance and cost efficiency.
- Developed and implemented operational strategies, SOP improvements, policies, and brand standards to strengthen overall operational systems.
- Led multi-outlet operations, ensuring consistent delivery of Warisan Kopi’s kopitiam heritage, QSCV standards, hygiene, safety, and regulatory compliance.
- Oversaw manpower planning, recruitment, scheduling, and training to ensure operational readiness and alignment with business needs.
- Provided coaching, mentoring, and leadership to Area Managers and Outlet Managers, building a strong pipeline of future leaders through structured development programmes.
- Led new outlet openings, site evaluations, operational setup, refurbishment, and equipment investment planning.
- Conducted market research and business development activities to identify new locations and expansion opportunities.
- Managed supply chain coordination, vendor performance, inventory control, and cost optimisation.
- Developed new beverage/menu items, conducting costing analysis to ensure profitability and maintain product consistency across outlets.
- Designed and delivered training programmes for outlet teams, focusing on service standards, product knowledge, and operational excellence.
Partnership Manager (Contract)
Rich Kopitiam Way Sdn Bhd
11.2025 - 03.2026
- Identified and implemented operational improvements in licensor–licensee systems to enhance efficiency.
- Collaborated with licensees’ customer service teams, leading to improved customer satisfaction outcomes.
- Co-managed licensing operations, ensuring adherence to company policies and effective collaboration.
- Enforced training for new menu versions, SOP updates, and operational standards.
- Assisted in the opening of new outlets by coordinating logistics and training staff. including planning, setup, manpower, and training.
- Led initiatives for non-traditional business activities such as events, catering, and pop-up kiosks.
Operations Manager
Seoul Garden Malaysia
02.2022 - 10.2025
- Led regional operations focusing on profitability, compliance, and brand growth.
- Coached Area Managers to align regional operations with corporate goals, fostering a unified operational vision.
- Developed sales, marketing, and promotional strategies to drive brand visibility and customer engagement.
- Enhanced customer satisfaction through targeted service improvements and engagement campaigns.
Operations Manager
Domino’s Pizza Malaysia
09.2016 - 01.2022
- Oversaw multi-store operations, achieving 90% SOI and compliance scores, ensuring operational excellence.
- Improved NPS to 65%+ through initiatives focused on enhancing service and product quality.
- Enhanced staff training programmes, fostering career advancement opportunities for employees.
Operations Manager / Area Manager
PappaRich Group
08.2010 - 08.2016
- Reviewed P&L, analysed labour cost and sales performance to identify optimisation opportunities.
- Managed franchise operations, conducted audits, ensured SOP compliance to maintain operational standards.
- Planned and opened new outlets nationwide.
- Supported franchisees by implementing operational improvements and delivering training programmes.
Setup Manager
PowerRoot Group (Ali Café Restaurant)
08.2008 - 07.2010
- Opened new outlets and recruited, trained staff, developing SOPs to ensure consistent operations.
- Conducted R&D for beverages and implemented operational improvements to enhance product offerings.
- Monitored staff performance and developed improvement plans.
- Managed inventory control, reducing waste and ensuring optimal stock levels at all times.
- Developed and delivered comprehensive training programmes, improving team skills and performance.
Project Leader
AEON Co. (M) Bhd
07.2006 - 07.2008
- Coordinated café setup, developed supplier relations, and led product development to enhance customer offerings.
- Oversaw P&L management, crafted marketing strategies, and facilitated staff training to optimise operational effectiveness.
- Utilised project management software tools to streamline workflows and enhance team collaboration.
- Acted as first point of call for queries around deliverables and problem solving to maintain smooth running operations.
- Led cross-functional teams in the delivery of high-profile projects, meeting strict deadlines and budget constraints.
First Assistant Manager
McDonald’s Malaysia
10.2000 - 06.2006
- Oversaw restaurant operations, staff performance, and business outcomes to ensure seamless service delivery.
- Facilitated customer satisfaction through targeted training and streamlined operational processes.
- Conducted market research to stay informed of industry trends and competitor activities.
- Trained new employees on company policies, customer service excellence, and sales techniques.
- Coordinated with senior management to implement strategic plans for revenue growth.
Education
Bachelor of Business Administration - BBA
Innovative University College
Petaling Jaya, Selangor, Malaysia10-2027
Diploma - Food & Beverage Services Management
McDonald’s Corporation
Kuala Lumpur, Malaysia12-2002
Diploma - Information Technology
Tun Abdul Razak Institute of Technology
Alor Star, Kedah, Malaysia12-1999
Skills
- Strategic Multi‑Outlet Operations Leadership
- P&L Management & Financial Performance Optimisation
- Operational Strategy, SOP & Policy Development
- Leadership Development & Organisational Capability Building
- Menu & Beverage Innovation with Costing Expertise
- Supply Chain, Procurement & Halal Compliance Oversight
- Business Development, Market Analysis & Expansion Planning
- Customer Experience Excellence & Brand Standard Governance
Accomplishments
- Managed 50+ outlets across multiple brands.
- Improved staff retention through engagement and development programs.
- Consistently achieved KPIs: Sales, Food Cost, Labour Cost, Service Excellence.
LANGUAGES
Bahasa Malaysia (Fluent)
English (Fluent)
Certification
- Performance Coaching – ITD Group (2021)
- Train the Trainer – Training.com Asia (2022)
- Advanced Microsoft Excel – Info Trek (2021)
INTERESTS
Travelling, Automotive (Modified Cars)
Timeline
Head/Operation Manager
Warisan Kopi International Sdn Bhd
05.2026 - Current
Partnership Manager (Contract)
Rich Kopitiam Way Sdn Bhd
11.2025 - 03.2026
Operations Manager
Seoul Garden Malaysia
02.2022 - 10.2025
Operations Manager
Domino’s Pizza Malaysia
09.2016 - 01.2022
Operations Manager / Area Manager
PappaRich Group
08.2010 - 08.2016
Setup Manager
PowerRoot Group (Ali Café Restaurant)
08.2008 - 07.2010
Project Leader
AEON Co. (M) Bhd
07.2006 - 07.2008
First Assistant Manager
McDonald’s Malaysia
10.2000 - 06.2006
Bachelor of Business Administration - BBA
Innovative University College
Diploma - Food & Beverage Services Management
McDonald’s Corporation
Diploma - Information Technology
Tun Abdul Razak Institute of Technology